Market Research Costs Team E
Focus Groups
0 Average session includes 4-12 participants, a moderator and a note-taker 0 Moderator asks questions and ensures conversation stays on track 0 Note-taker makes note of reactions
Focus Groups 0 Average session includes 4-12 participants, a moderator and a note-taker 0 Moderator asks questions and ensures conversation stays on track 0 Note-taker makes note of reactions Qualitative Data
Focus Groups Pros Rich information Observed reactions Cons Costly Limited anonymity
Focus Groups
Three focus groups: $ Three focus groups: $15 600
Online Surveys
Surveys 0 Set of questions that participants are asked to answer 0 Open ended or closed ended questions 0 Questions follow a strict process
Surveys 0 Set of questions that participants are asked to answer 0 Open ended or closed ended questions 0 Questions follow a strict process Quantitative Data
Surveys Intercept A representative invites potential participants in-store Phone A representative contacts potential participants by phone Mail/ A representative sends surveys to potential participants
Surveys Pros Ease of data collection Convenience for participants Cons Low response rates Risk of misinterpretation
Surveys 0 Intercept: 0 Average per survey cost: $17, % respondents: $280,000 0 Telephone: 0 Average per survey cost: $ respondents: $ Difficult to achieve 1000 respondents due to non-response rate 0 Online: 0 Monthly Costs: 0 $17/month; limited survey flexibility 0 $24/ month; comprehensive survey adjustments