2015 Q-2 Review. Q2 Highlights Content in Context www.kngmp.com 2.

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Presentation transcript:

2015 Q-2 Review

Q2 Highlights Content in Context 2

Marketing Performance – Q1 v. Q2 Content in Context 3

Q1 Site Visits by Month Content in Context 4

Q2 – Site Visits by Month Content in Context 5

Q1 - Organic Search Traffic Content in Context 6

Q2 - Organic Search Traffic Content in Context 7

Q1 - Referral Traffic Content in Context 8

Q2 - Referral Traffic Content in Context 9

Q1 - Social Media Traffic Content in Context 10

Q2 - Social Media Traffic Content in Context 11

Social Media Influence Content in Context 12 End Q1 End Q2 Facebook Twitter Google+ LinkedIn 566 Likes 46 Followers 986 Followers 206 Followers Likes Followers

Reach + Engagement Content in Context 13

Top Posts Content in Context 14

Reach + Engagement Content in Context 15

Top Posts Content in Context 16

Reach and Engagement Content in Context 17

Top Pins Content in Context 18

Reach + Engagement Content in Context 19

Top Photos Content in Context 20

Q1 - Traffic Content in Context 21

Q2 - Traffic Content in Context 22

Q1 - Direct Traffic Content in Context 23

Q2 - Direct Traffic Content in Context 24

2015 Contacts – Year to Date Content in Context 25

Q2 Contacts – Monthly Trend Content in Context 26

Blog Performance Q1 v. Q2 Content in Context 27 Q1 Q2

Top Blogs - Agents Content in Context 28

Top Blogs - Main Content in Context 29

Q2 Paid Search Content in Context 30

Overall Page Performance Q1 v. Q2 Content in Context 31 Q1 Q2

Visits by Location – Q2 Content in Context 32

Q1 Goals - Update Content in Context 33

2015 – Q1 Strategy

Keyword Focus KeywordMonthlyRankDifficulty USAA Homeowners Insurance3, Renters Insurance Florida3, Homeowners Insurance Florida6, Engagement Ring Insurance2, Independent Insurance Agents2, Florida Homeowners Insurance2, Home Insurance in Florida Best Florida Home Insurance Best Homeowners Insurance3, Best Homeowners Insurance in Florida Orlando Home Insurance Tampa Homeowners Insurance Homeowners Insurance Jacksonville Fl Citizens Property Insurance Jacksonville FL Jacksonville Homeowners InsuranceLow269 Jacksonville Home Insurance Buying a New House Buying a House14, Understanding Homeowners Insurance Florida Home Insurance Quotes How Much is Homeowners Insurance2, Homeowners Insurance Cost Insurance Leads1, Content in Context 35

Target Persona #1 Target Persona – Growing Independent Agent Pain Point = Agency Marketing, Lead Generation Long Form Content 1 – Blog 1 – Blog 2 – 1 – CTA 1 – Long Form Content 2 – Blog 3 – Blog 4 – 2 – CTA 2 – Content in Context 36

Target Persona #2 Target Persona – Pain Point = Longform Content 1 – Blog 1 – Blog 2 – - CTA 1 – Content in Context 37

Target Persona #3 Target Persona – Content in Context 38

Offers No Risk Offer Low Risk Offer Direct Business Offer Content in Context 39

Advertising Elements TV Tampa – Broadcast Jax – Broadcast Orlando - Cable Radio – Jax Only Digital Paid Search – All Markets Paid Social FB Longform content and blog promotion FB Video Ads – Drive Likes and visits to website LinkedIn Promoted Posts to target agents Display Ads – Tampa and Jacksonville Promoting longform content and blogs to agents New Policyholder Survey Content in Context 40

Additional Q-3 Elements Content in Context 41

Q3 Goals Content in Context 42