Presence Applications in the Real World Patrick Ferriter VP of Product Marketing

Use of Presence in the Enterprise Presence and Instant Messaging (IM) –becoming more popular in the enterprise –productivity gains Employees know the availability of others –can send instant messages for immediate answers Operators can see presence of individuals –intelligently route calls –caller has professional impression of company –IM less intrusive than barging in to see if a person can take a call

Presence Outside the Enterprise AOL and ICQ — over 200M subscribers MSN — over 75M subscribers Yahoo! — over 30M subscribers

From the Enterprise to the Outside World Many possible benefits Presence and IM for business purposes –improved communication with suppliers and partners known availability –improve customer satisfaction offer better ways to communicate with you Save on phone calls by using IM

Enterprise Concerns Security –Managers are concerned about sensitive information leaving the enterprise usage of presence and IM for personal communication during work hours Finance and Healthcare — text based communication must be recorded –Health Insurance Portability and Accountability Act (HIPAA) –Securities and Exchange Commission (SEC) –National Association of Securities Dealers (NASD) –Sarbanes-Oxley Act (SOA)

Bridging the Gap Incumbents with public presence applications –offering customized solutions for enterprise Most of them have proprietary solutions –other enterprises must have same solution Lack of cooperation

AOL and ICQ Largest number of subscribers Connectivity exists between AOL and ICQ users Proprietary communication AOL decided not to implement SIMPLE –SIP Instant Messaging and Presence Leveraging Extensions

AOL AIM Enterprise Gateway Developed by FaceTime Allows enterprise users to communicate with AOL users outside the enterprise –view presence send IM –Log and audit IM communications Deployed Onsite –software installed on server running Red Hat Linux –additional PC running windows for database

Yahoo! Messenger Large subscriber base Proprietary communication No support for SIP (SIMPLE)

Yahoo! Business Messenger Hosted solution Still required onsite –Corporate directory –Database Allow or disallow the linking of personal Yahoo accounts

Proprietary Bridge — Trillian Produced by Cerulean Studios Supports major vendors –AIM, ICQ –Yahoo! Messenger –MSN Messenger Yahoo! –now blocking Trillian from accessing their network

Moving Toward Open Standards Microsoft — Live Communications Server 2003 IBM — Lotus Sametime Zultys — Media Exchanges Presence and IM based on SIP

MSN Messenger Majority of customers using proprietary.NET protocol Messenger 4.6 and 4.7 –allowed configuration for “Communications Service” –first SIP support

Live Communications Server 2003 Uses SIMPLE Requires –Windows Messenger version 5.0 also supports Exchange IM and.NET –Microsoft Windows Server 2003 External 3 rd party gateway required for PSTN access

MSN Messenger Connect Allows communication with.NET user base outside the enterprise Subscription service enabled through authorized independent software vendors –IMlogic –Akonix –Vayusphere –FaceTime Communications Log and audit IM communications

IBM Lotus Sametime Client and server applications using SIMPLE Includes –presence and chat –screen sharing –shared whiteboard –real-time audio and video capabilities Ability to log communications Sametime server must be installed on a Domino server –uses the Directory, security, and replication features of Domino servers

Sametime — Outside of the Enterprise SIP Gateway allows users in your enterprise –communication with other SIMPLE based applications SIP gateway available after release 3.0 Separate 3 rd party gateway required for PSTN access

Zultys MX and MXIE Full featured IP PBX Use any SIP device MXIE for collaboration –Presence and IM Integrated VPN –view presence of remote workers Integrated PSTN gateway Integrated Firewall and NAT

Zultys — Outside the Enterprise SIP application layer gateway (ALG) –allows SIP traffic to Internet MX Firewall, NAT, and ALG Company 1 LAN Internet SIP Server (Service provider) Company 2 Using SIP for all communication

SIP — Presence on the Mobile Phone Third Generation Partnership Project ( 3GPP) –standardizing the way SIP is used in mobile networks Know the availability of a party –select best way to contact them instant message phone call –be notified when presence changes

SIP — Presence and Call Handling Specify call actions based upon presence –if call arrives from and my presence is busy route to my mobile phone, otherwise, route to voice mail

Tablet PCs and SIP applications Becoming very popular in healthcare industry Lightweight with wireless support built in Ideal for people on the move Add SIP based presence application

Summary The barriers to open communication are coming down Solutions available allowing presence and communication –inside and outside the enterprise –that can be tracked and controlled Solutions moving toward open standards