Red, white, pink, purple — what is your favorite color Red, white, pink, purple — what is your favorite color? We are all sensitive to color. There are some colors we like a lot and some we don’t like at all. Some colors soothe us, others excite us, some make us happy, and others make us sad. People are affected by color more than they realize.

Experts in colorgenics, the study of the language of color, believe that the colors we wear say a lot about us. Do you know why you choose a shirt or dress of a certain color when you look through your clothes in the morning? The experts say that we subconsciously choose to wear certain colors in order to communicate our desires and needs.

Colorgenics experts claim that our clothes send messages to others about our mood, personality, and desires. For these experts, pink expresses the peace and contentment of the wearer. People who often wear pink are supposed to be warm and understanding. The message is that they would like to share their peace and happiness with others.

Red clothes, on the other hand, indicate a high level of physical energy. People who wear red like to live their lives at a fast pace. Brown shows a need for independence; wearers of green have a love of nature and enjoy peaceful moments.

In addition to needs and desires, feelings and physical health are often expressed in colors, too. When we say people turn “red with rage,” we mean that they become angry. If they are in good health, then we say that they are “ in the pink.” When people tell us they “ feel blue,” then we know they are sad. All of these expressions tell us the role color plays in our everyday communication.

Also, the use of color is often found in cultural events, such as ceremonies and festivities. On these occasions, color is used symbolically. For instance, yellow is a symbol of good luck in Peru, and it can be seen just about everywhere during the New Year celebration — in flowers, clothing, and decorations.

In many cultures, white symbolizes purity, which is why brides often wear white wedding dresses. Black, on the other hand, symbolizes death and is often the color people wear to funerals.

According to colorgenics experts, colors not only help us express ourselves but affect us as well. Blue is calming, while red is exciting. Yellow is a happy color that makes us feel good about life. Pink brings feelings of love and kindness.

Colorgenics has received more and more attention in recent years as it helps us understand ourselves and what others are trying to communicate at a subconscious level. We can then respond to their needs and achieve a better understanding of each other.