Our Goal  Empower women to take control of their bodies  Change the stigma that it’s a mans role to provide condoms.

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Presentation transcript:

Our Goal  Empower women to take control of their bodies  Change the stigma that it’s a mans role to provide condoms

Why Trojan Condoms?  #1 most trusted condom

Statistics  Only 19% of women ages 20 to 44 are using condoms  Roughly, 43 MILLION women out of 62 million in the U.S not using condoms  25% of teens contract a sexually transmitted disease each year

Our Demographic  Women: ages years  (focus on high school/college students and young professionals)  Independent, social butterflies, sexually active  Single

Our Campaign  Mobile app  Push through social media  Redesign/repackage product toward women

Mobile App  Features: Blog, educational information, music from female artists  Connect social media pages and ability to download music directly to their smartphones  Feature coupons (in-store and online)

Mobile App Cont.  Customize option  Sex Position of the Week  Game “Rubbers”

Social Media

Partnerships

TINDER AD