ADVOCACY TRAINING Effectively Communicating with Policymakers and the Media.

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Presentation transcript:

ADVOCACY TRAINING Effectively Communicating with Policymakers and the Media

“Never doubt that a small group of thoughtful, committed citizens can change the world.” Margaret Mead 1901 – 1978

OBJECTIVES  What is advocacy?  Key audiences  Building partnerships  Telling your story  Communications tactics  Sustaining advocacy  What is success?

WHAT IS ADVOCACY? Speech, written word and/or action regarding issue – delivered by a supporter or defender of the issue … You!  Fact sheets  One-on-one meetings  Rallies  Testimony  Commentaries  Letters-to-the-editor / opinion editorials

WHY ADVOCACY?  Put a face on the issue  Demonstrate human impacts  Build trust  Become a resource  You have a right!

KEY AUDIENCES Those who can enact policies, educate audiences, and/or support your issue

BUILDING PARTNERSHIPS  Share common short-term and long-term goal(s)  Demonstrate broad and diverse support  Appeal to your audiences  Provide communications networks

WHO? POTENTIAL PARTNERS  Business  Community-based organizations  Ethnic groups  Faith-based organizations  Non-profit health organizations

TELLING YOUR STORY  Identify issues  Obtain facts  Develop messages  Anticipate questions

COMMUNICATIONS TACTICS  Policymaker outreach  Media relations  Constituent and partner education  Business community outreach

POLICYMAKER OUTREACH Legislative Visits  District-specific or leadership  Demonstrate broad support  Designate a team leader  Be brief  Offer yourself as a resource

POLICYMAKER OUTREACH Other Audiences, Same Approach  US Senators and Congressional Representatives  Regulators  County Supervisors  City Council members

MEDIA RELATIONS Outreach to Reporters  Have your facts straight  Make it relevant  If you can’t answer, get back to them  No such thing as off the record  Media training is recommended  Offer yourself as a resource

CONSTITUENT AND PARTNER EDUCATION  Identify common ground  Stay in touch  Provide information about your efforts  Keep them updated  Assist them when you can

SUSTAINING ADVOCACY  Have a plan for regular contact  Send information through various sources  Provide invitations to events & tours

WHAT IS SUCCESS  Organizing  Identify goals  Identify objectives  Becoming a resource  Positive media coverage  Impacting policy

Questions?