How To Distribute & Monetize Your HTML5 Games Alexander Krug, Founder & CEO SOFTGAMES Mobile Entertainment Services GmbH www.softgames.de.

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Presentation transcript:

How To Distribute & Monetize Your HTML5 Games Alexander Krug, Founder & CEO SOFTGAMES Mobile Entertainment Services GmbH

2 WHO? 10+ years in mobile gaming Ex-Yahoo! Games Manager Serial games entrepreneur Big supporter of HTML5

3 WHAT IS THE STATE OF ?

4

5

6 SHOULD WE BE WORRIED?

7 We are here!

‘S SUPER POWERS:: -Multiple Platform Support -Everybody can play – instantly -No download or installation -High virality -Real-time updates -No dependency on App Stores

9 MONETIZATION Can you make money with HTML5 games?

Advertisement -Design your game for ad-supported business model from scratch on -Compare & Optimize User-Flows (A/B Test) -Use multiple Ad-Networks to achieve highest eCPM -Hint: Most effective marketing channel for upcoming in-house titles

In-App Purchases -Be aware of HTML5 Challenges: -No standardized billing platform -No App Store In-App Billing -Include Local Payment Methods & Offer-Walls -Analytics! Follow daily user retention & ARPDAU -1-7% should convert to paying users -A/B Test, React fast and optimize wisely -Serve user demands

! 12 DISTRIBUTION How can you get discovered?

13

HOW TO MANAGE? -Focus on Territories & Languages! -It’s better to be in the Top10 in Ukraine then in the Top 500 in the US. -When you succeed in some countries, you will also in the big ones! -Hire a dedicated sales and integration team or person responsible for specific regions -Do PR to build a Community and Brand awareness

15 DISCOVERY High competition in Stores Limited visibility in Web

16 For your first game: -Extremely hard! -App-PR, Marketing + SEO -Organize App-Exchange with other developers -Make it Social Existing portfolio of games: -Heavily cross-promote your latest game in your existing apps! HOW TO MANAGE? Move from product to marketing innovation!

17 Case Study: Jewels Island X-Promo Market Cross-Promotion effect -300% Daily Install Boost -2 days of X-Promotion -Top Trending Google Play X-Promo Active Installs Daily Installs

18 USER RETENTION How do users come back to my game again?

How to manage this? -Proper retention tools for HTML5 are still missing -Give users a reason to come back! -iOS: Add a bookmark button to the home screen -Nothing comparable for Android  -Lower retention rates means worse monetization -Solution: Hybrid App?!

20 GOT A GAME?

HOW WE CAN HELP U! Distribution: One access point to 20+ channels globally Distribution: One access point to 20+ channels globally Discovery: Cross-promotion & viral features Discovery: Cross-promotion & viral features Monetization: Localized payments in 85+ countries + Advertisement Monetization: Localized payments in 85+ countries + Advertisement Interested? Send us an !

22 THANKS! Questions? LinkedIn.com/in/alexanderkrug