1 © Copyright 2007 EMC Corporation. All rights reserved. Energy for the Future Strategies for Data Center Energy Efficiency

2 © Copyright 2007 EMC Corporation. All rights reserved. 2 “Gartner predicts half of data centers will run out of power by 2008” —Gartner Conference Headline Computerwire, December 6, 2006

3 © Copyright 2007 EMC Corporation. All rights reserved. “The greatest impediment to growth in our data centers is caused by power and cooling limitations.” —CIO, Large Insurance Company EMC Briefing Center 3

4 © Copyright 2007 EMC Corporation. All rights reserved. Energy Consumption in the Data Center  What makes energy more important now?  How should demand be measured?  Where are the big opportunities to save energy and reduce cost? 4

5 © Copyright 2007 EMC Corporation. All rights reserved. Energy Demand and Moore’s Law  Moore’s Law: computer performance will roughly double every 18 months –Driving higher processor and memory performance –Higher performance leads to hotter components that are more densely packed, consuming more power in less space –Higher power density requires increased cooling power 5 © Copyright 2007 EMC Corporation. All rights reserved. More IT applications. More data. More servers. More storage. More energy demand.

6 © Copyright 2007 EMC Corporation. All rights reserved. Power Supplied in the DC Computer Rm. AC 34% Server/Storage 50% Conversion 7% Network 7% Lighting 2% Source: APC Where Does the Power Go? Losses in Power Generate Heat

7 © Copyright 2007 EMC Corporation. All rights reserved. 0 1,000 PB 2,000 PB 3,000 PB 4,000 PB PB 1,295 PB 3,235 PB 2,075 PB Managing Growth 56% CAGR 0 5,000 PB 10,000 PB 15,000 PB 20,000 PB 5,047 PB 7,873 PB 12,283 PB 19,161 PB PB 1,295 PB 2,075 PB ,235 PB 56% CAGR External Storage – PB Shipped (Source: IDC)  Store More Then: Now:  Store More Intelligently!

8 © Copyright 2007 EMC Corporation. All rights reserved. But IT Assets in General are Poorly Used Typical Utilization Rates Servers:5-15% PCs:10-20% Direct-attach storage:20-40% Network storage:60-80% A typical x86 server consumes between 30% and 40% of its maximum power when idle Sources: VMware, Microsoft, EMC

9 © Copyright 2007 EMC Corporation. All rights reserved. Energy Consumption in the Data Center  What makes energy more important now?  How should demand be measured?  Where are the big opportunities to save energy and reduce cost? 9

10 © Copyright 2007 EMC Corporation. All rights reserved. Measuring Energy Consumption When provisioning a data center power and cooling, would you… 1.Add up all of the circuits and calculate sum of circuit ratings? Total current = 100A 2.Calculate the sum of all of the equipment specification sheets? E.g., total current = 38A 3.Calculate from actual measurements? E.g., total current = 28A Typical IT load is significantly less than design capacity. 50A Circuit  Configuration  Workload  Duty cycle  Battery recharge state  Redundant power feeds  Safety ratings Additional Considerations

11 © Copyright 2007 EMC Corporation. All rights reserved. Prior to installation you need to understand:  Specific equipment configurations  Normal and abnormal operating modes Calculate:  Base system power –System enclosure –Disk enclosures  Component power –Disk drives by speed –Front-end components –Back-end components –Memory modules  Actual power consumption and heat dissipation for: –Typical load –Maximum load –Special conditions Energy Consumption of YOUR Storage Array

12 © Copyright 2007 EMC Corporation. All rights reserved. Energy Consumption in the Data Center  What makes energy more important now?  How should demand be measured?  Where are the big opportunities to save energy and reduce cost? 12

13 © Copyright 2007 EMC Corporation. All rights reserved.  Virtualize servers  Tier and optimize storage  Exploit software functionality  Streamline backup and archive  Eliminate redundant data Consolidation and Capacity Management Combine Technology and Best Practice to Save Energy Consolidate Servers Consolidate Storage Leverage Services Manage Total Capacity and Save Energy Through ILM App Delete when value = 0

14 © Copyright 2007 EMC Corporation. All rights reserved. Server Consolidation Power Benefits  Server consolidation through virtualization can save over 80% on power consumption –Purchase fewer servers and infrastructure –Run the equipment at a higher utilization  Requires understanding and planning –What are workloads? –What are server capabilities? –Planning and configuration tools –Monitoring and reporting tools 14

15 © Copyright 2007 EMC Corporation. All rights reserved. Large Scale VMware Server Consolidation  Increased server utilization to nearly 80%  Consolidated servers by a 20:1 ratio  Data center space at 20:1  No staff increase in 2.5 years  New servers deployed in hours not weeks 1200 Servers Virtualized on 60 Physical Chassis ~ Power and cooling $620 per server $706,406 annual power savings DR - Site Production SAN Backup Server DEV/TEST Backup Server

16 © Copyright 2007 EMC Corporation. All rights reserved. 16 What Is Optimized Storage?  Consolidated platforms –Shared resources, higher utilization  Tiered storage –Different storage for different workloads  “Pay as you grow” configuration flexibility –Capacity, performance, connectivity  Performance management –Minimize disk accesses to use larger capacity disks  Managed capacity –ILM, minimize/prune full copies, use incremental copies, and redundant data elimination

17 © Copyright 2007 EMC Corporation. All rights reserved. Lower Costs Improve Business Value Symmetrix DMX-3 and Information Lifecycle Management RAID 1 15K 146 GB RAID 5 10K 300 GB RAID 5 7.2K 500 GB RAID 5 7.2K 500 GB RAID 1 15K 146 GB RAID 5 10K 300 GB RAID 5 7, GB RAID 5 7, GB Consolidated Storage, Protection, Management and Energy Efficiency Reduce operational overhead and complexity  Simplified storage management  Common functionality Tier 1 Information Tier 3 Information Tier 2 Information New uses: backup2disk, testing, reporting

18 © Copyright 2007 EMC Corporation. All rights reserved. Storage Savings on Capital, Management, and Energy EMC Customer Example: Major Wireless Provider Annual Energy Savings: 1,296,480 kWh/$194, EVA 5000 systems consolidated to 2 DMX-3 systems EVA 885 TB in 146 GB drives DMX TB in 146 GB and 300 GB drives 317 kW Power and Cooling 169 kW $416,538 Annual kWh $222,066

19 © Copyright 2007 EMC Corporation. All rights reserved. Energy Efficient Storage Design 500 GB of Data on Different Capacity / Performance Drives Higher Capacity Drives Consume Far Less Power Per GB 15K 73GB15K 146GB10K 300GB7.2K 500GB Drive Type 43W / 147W43W / 294W42W / 70W38W / 38W $387/yr $50/yr $197/yr $92/yr Per 500 GB Total annual power cost / 500GB* *.15 kWh Per drive

20 © Copyright 2007 EMC Corporation. All rights reserved. Tiered Storage and Power Consumption 500 GB of data on different capacity/performance drives Lower capacity drives consume more power per GB K 73GB15K 146GB10K 300GB7.2K 500GB Drive Type Annual Energy Cost 333 kWh/yr *.15 kWh 613 kWh/yr 1288 kWh/yr 2575 kWh/yr 84% 287% 674%

21 © Copyright 2007 EMC Corporation. All rights reserved. As much as 70% of file data is never accessed

22 © Copyright 2007 EMC Corporation. All rights reserved. Software Enables “In the Box” Data Mobility 4 Gb/s 2 Gb/s 4 Gb/s 2 Gb/s Policy-Based Movement Tier 1 Capacity Tier 2 Capacity CLARiiON Virtual LUN technology.

23 © Copyright 2007 EMC Corporation. All rights reserved. Existing Clusters This is a small part of our infrastructure – more than 3000 ESX servers are in use

24 © Copyright 2007 EMC Corporation. All rights reserved. Cost Savings Consolidation Ratio: 5 to1 New Servers: Year Cost: $ 2,124,006 Consolidation Ratio: 40 to1 New Servers: 10 1 Year Cost: $ 297,440 Existing Growth Plan 25% Physical / 75% VM Mix of 2950’s and 6950’s New Growth Plan 100% VM Intel Quad, Quad Core First Year Cost Avoidance: $ 1,826,566 5 Years: $ 9,132,830

25 © Copyright 2007 EMC Corporation. All rights reserved. EMC Applications Running On VMs  Powerlink  eServices  eRoom  EMC.com  PlanIT  Business Edge  WebMethods  Exchange OWA  LCS  Citrix  Speed  WindChill  ClearQuest  ELMS  SCBS (EDGE)  Heat  ReqPro  DMS  SYR

26 © Copyright 2007 EMC Corporation. All rights reserved. EMC’s new standard Virtual Infrastructure Standard Q4 deployment

27 © Copyright 2007 EMC Corporation. All rights reserved. Reduce CapacityIncrease Utilization EMC Software and Hardware Can Reduce Energy Use Storage tiering LC-FC and xATA Drives (with RAID 6) Virtual LUNS: CLARiiON and Symmetrix (5772) FileMover and Xtender Products Invista Open Replicator and SAN Copy Snaps Clones Compression (SRDF/A, RecoverPoint, Disk Library…) Avamar Centera Rainfinity Storage consolidation Celerra Thin Provisioning SRDF Native GigE Cache/Algorithms Smarts ADM Documentum EMC Global Services Support

28 © Copyright 2007 EMC Corporation. All rights reserved. Space Saving SnapShots Source 3 TB Based on a 30% change rate Save Area ~900 GB Full-volume copies Source 3 TB 6:00 a.m. 3 TB 12:00 p.m. 3 TB 6:00 p.m. 3 TB 12:00 a.m. 3 TB Database checkpoints every six hours in a 24-hour period Requires 12 TB of additional capacity Database checkpoints every three hours in a 24-hour period Point-in-time “images” Requires ~900 GB of additional capacity 6:00 a.m. 9:00 a.m. 12:00 p.m. 3:00 p.m. 6:00 p.m. 9:00 p.m. 12:00 a.m. 3:00 a.m.

29 © Copyright 2007 EMC Corporation. All rights reserved. Redundant Data Creates Backup Explosion Stored Backup Data 5 MB 25 MB 250 MB

30 © Copyright 2007 EMC Corporation. All rights reserved. ABCD Deduplication Server (stored backup data) Only unique data segments are backed up E E A B C D Data already backed up, so only a unique ID pointer is stored (20 bytes) New data segment identified and backed up Applying De-duplication  First Instance  Duplicate Instance  Modified Instance

31 © Copyright 2007 EMC Corporation. All rights reserved. Use Case for De-duplication State of Virginia Before De-duplication  73 remote offices, backup to local, direct- attached tape drives  No local IT staff  Daily backup required five hours per site  Six hours to restore entire server With De-duplication  Four hours to backup all 73 offices via existing WAN (56k-T1) to central de-dup server  45 minutes to restore entire server - files restored in seconds  Centralized management & control “De-duplication enabled us to reduce administrative support requirements by 80%, reduce backup windows by 90%, and recover lost files & servers in minutes rather than hours.” - Mike DePhillip, Virginia DMV

32 © Copyright 2007 EMC Corporation. All rights reserved. “Store More Intelligently” Consolidates and Manages Assets Store More Intelligently  Virtualizes servers  Consolidates storage  Consolidates infrastructure  Saves capital costs  Conserves energy Archive Data Production Data

33 © Copyright 2007 EMC Corporation. All rights reserved. Archive Data Backup Data Clones  Archive inactive data  Streamline backups  Eliminate redundant data  Utilize snaps for incremental changes Remote Volumes Snaps Production Data Tier 3 Tier 2 Tier 1  Classify and tier EMC Classification Services Symmetrix, CLARiiON, Celerra Centera, RainFinity FMA, Xtender Family, InfoScape Avamar, Single Instance Store EMC Disk Library, NetWorker TimeFinder/Snap SnapView, CelerraSnap Consolidation and Tiering Strategies Yield Energy Efficiency Benefits

34 © Copyright 2007 EMC Corporation. All rights reserved. Consolidation and Capacity Management Combine Technology and Best Practice to Save Energy  Virtualize servers  Tier and optimize storage  Exploit software functionality  Streamline backup and archive  Eliminate redundant data Consolidate Servers Consolidate Storage Leverage Services Manage Total Capacity and Save Energy Through ILM App Delete when value = 0

35 © Copyright 2007 EMC Corporation. All rights reserved. Call to Action Check List  Get an executive sponsor  Determine your data center power capacity –Are you near or at limits?  Assess your utilization rates and power efficiency –Are you managing your current assets wisely?  Identify and address low hanging fruit first –Do you have stranded servers, over cooling or inefficient data center cooling, under-utilized storage?  Use TCO when planning new projects –Some technology refresh projects can fund themselves through operational cost savings  Create an energy strategy –Employ a cross-functional team that treats the data center as a core business operation of your organization

36 © Copyright 2007 EMC Corporation. All rights reserved. Take the Next Step  Speak to your EMC Account Team about –EMC Energy Efficiency Services –Storage consolidation and server virtualization benefits –EMC software to help lower energy consumption Thanks for listening.