Multichannel CRM Editis - Education Pole

Targets Customer Knowledge Consolidation Coherence of Online/Offline Marketing Processes Personalized and Differentiated Communication Customer Experience Enhancement

ing s campaigns emission ing campaigns reporting Means: Master Data Base & Web-Services Web sites MASTER DATA BASE (All Customers) ERP Synchronisation : addresses, Individuals Qualification, e- mailings Web-services : Registration, Orders, Contact, privileged access Registrations Sub-websites registrations ing tracking Online orders Digital resources access Digital Specimens Subjects / Levels Prescribed textbooks Customer Service Contacts Salesman visit Orders/Invoices Offline campaign Visit to the shop Web-service : Registration Additional Criteria

Functionalities Web sites personalized access according to Master Data Base’s data Example :Direct access to reserved online resources ing according to Master Data Base’s data Example : ing informing of incoming specimen shipping Direct update of Master Data Base content from web sites « My Profile » page Example :New taught subject/level, new textbook prescription Customer Self-Care Example: Pending order update or cancellation Service s Example : s about pending orders information, availability

Multichannel CRM Editis - Education Pole