Partner Logo 2010 OVERCOMING BUYER OBJECTIONS

Partner Logo Overcoming Buyer Objections “I’m going to wait to buying a new PC.”

Partner Logo Your Response Using older equipment is ultimately more expensive. Older PCs break down more often and cost 1.5 times more to maintain when compared to newer PCs. 1 Switching to new PCs can save you money and help keep your data more secure. Newer PCs experience 40% less downtime than older PCs. 2 Security incidents decrease by 23% on average, when comparing a new PC to a three-year-old machine. 3 A new PC based on the Intel ® Core™ i5 processor is up to 50% more energy efficient than a three-year-old PC. 4 “I’m Going to Wait to Buying a New PC.”

Partner Logo Overcoming Buyer Objections “I’ll save on the processor.”

Partner Logo Your Response Many newer applications deliver better features and usability, leading to increased productivity. But these newer applications typically require more processor performance. Don’t skimp when deciding on your computer’s “brain.” The processor is the computer’s engine, and your employees rely on it every day to operate efficiently and productively. “I’ll Save on the Processor.”

Partner Logo Overcoming Buyer Objections “Why should I pay more for a processor powered by Intel ® vPro™ technology?”

Partner Logo Your Response Intel ® Core™ i5 vPro™ processors and Intel ® Core™ i7 vPro™ processors offer important benefits. Your IT support or service provider can remotely repair PCs, even if they are powered down, with KVM Remote Control. 5 You can use Intel ® Rapid Storage Technology and a SATA drive to optimize PCs based on an Intel ® Core™ vPro™ processor for storage performance and reliability. More security. Easy PC care. Less stress. Help your customers calculate the savings. Visit: “Why Should I Pay More for a Processor Powered by Intel ® vPro™ Technology?”

Partner Logo Overcoming Buyer Objections “I don’t have time to engage a Managed Service Provider.”

Partner Logo Your Response It doesn’t take much time and the payback can be tremendous. A service provider can provide your company with a variety of benefits: Lets staff focus on their jobs rather than technology Proactive versus reactive management of your IT environment IT handled by a professional “Initially, we just wanted a network evaluation. Ultimately, we got a complete overhaul of our hardware and our Intel solution provider now manages our systems 24x7—all for significantly less than we had originally budgeted.“ – Keith Massey, Dean of Students, Head of Math Department, Technology Coordinator, Brookwood School “I Don’t Have Time to Engage a Managed Service Provider.”

10 Partner Logo Overcoming Buyer Objections “Servers cost too much. I can just use a desktop system.”

11 Partner Logo Your Response This was true in the past. But today, entry-level single socket servers typically start at price points that are comparable to desktop systems. A server will deliver to your business: Improved reliability Reduced maintenance costs Better return on investment The cost of downtime can quickly negate any perceived savings from using a desktop system. 6 “Servers Cost Too Much. I Can Just Use a Desktop System.”

12 Partner Logo Overcoming Buyer Objections “My old server is good enough.”

13 Partner Logo Your Response Newer servers will improve the reliability and uptime of your business systems. Refresh your three-year-old server with the Intel ® Xeon ® processor 5600 series. Up to 15 times faster 15 Up to 95% more energy efficient 16 Helps improve system responsiveness and system utilization with new Intel® Turbo Boost Technology 9 and Intel® Hyper-Threading Technology 10 “My Old Server Is Good Enough.”

14 Partner Logo Overcoming Buyer Objections “How will anti-theft technology protect my company’s data?”

15 Partner Logo Your Response “How Will Anti-Theft Technology Protect My Company’s Data?” Intel ® Anti-Theft Technology can disable a PC if it is lost or stolen, protecting critical company data. It works even without network connectivity. Protection: Intel ® Anti-Theft Technology 11 protects data at the chipset level, improving asset and data security. Non-destructive: When the PC is returned it can be reactivated without any loss of data. For more information about Intel® Anti-Theft Technology, software providers, and systems enabled with Intel® Anti-Theft Technology visit:

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17 Partner Logo Legal Information 1. Techaisle study, “Motivating Small Businesses to Buy a New PC,” Results shown are from Intel MSP Case Studies: Alpheon, Brite Computers, Dempsey, Nex-Tech, Sabio, SFT ( Actual results may vary. 3. “Using Total Cost of Ownership to Determine Optimal PC Refresh Lifecycles”, Wipro Technologies, November Based on a survey of 106 firms in North America and Europe, representing 15 different industries and projections based on a Model Company developed by Wipro Technologies. Computer system price data updated November Actual results may vary based on the number of use cases implemented and may not be representative of results that individual businesses may realize. For additional implementation examples refer to Intel Case Studies available at 4. Cross client claim based on lowest data number when comparing desktop and mobile benchmarks. Configurations and performance test as follows:(Mobile) Intel ® Core™ i5-520M processor (3MB Cache, 2.40 GHz) with Intel ® Turbo Boost Technology and Intel ® Hyper-Threading Technology and Mobile Intel ® HM55 Express Chipset on Lenovo* ThinkPad* T410, Intel ® HD Graphics and driver ver , Dual-channel Micron* 4GB (2x2GB) DDR3-1066, Hitachi* 320GB 7200rpm HDD and driver ver , BIOS Lenovo* 6IET38WW (0.38) with default setting, Wireless Intel® Centrino ® Advance-N 6200 AGN with driver ver , Screen size 14.1” 1280x800 (32bit), Microsoft* Windows* 7 Ultimate 6.1 Build bit, DirectX 11, Chipset INF ver , Power Management Lenovo Power Scheme. Approximate annual energy cost: $3.92. Intel ® Core™2 Duo processor T5500 (2 MB Cache, 1.66 GHz, 667 MHz FSB) in Lenovo* Thinkpad* T60 laptop, Mobile Intel® 945GM Express Chipset, Micron* PC5300 DDR x1 GB memory, Intel ® Graphics Media Adapter 950, Hitachi* Travelstar* HTS721010G9SA00 SATA 100 GB 7200RPM HDD, BIOS Lenovo* 79ETD7WW 2.17 with default settings, Microsoft* Windows* Vista* Ultimate. Approximate annual energy cost: $6.24 (Desktop) Intel ® Core™2 Duo processor E6400 (2M Cache, 2.13 GHz, 1066 MHz FSB), Chipset: Intel ® 945G Express chipset, Intel ® chipset software installation file (INF): , BIOS: CL94510J.86A.0034, Memory: Micron MT16HTF12864AY-80ED4 2x1GB DDR2 667MHz, Seagate ST AS 320GB Barracuda (7200 RPM, 16MB cache, NCQ, SATA2), Integrated Intel Graphics driver , Running on Windows* Vista* x86 Ultimate SP1. Approximate annual energy cost: $13.17.Intel ® Core™ i5-650 Processor (4M Cache, 3.20 GHz), Chipset: Intel Q57, BIOS version TMIBX10J.86A.0020, Memory: Micron* MT16JTF25664AZ-1G4 2x2GB DDR3, Seagate Barracuda ST AS 1TB Serial ATA (7200 RPM, 16MB cache), Intel HD Graphics, Chipset driver: Intel INF , Graphics driver: , Microsoft* Windows* 7 Ultimate 64-bit. Approximate annual energy cost: $8.07.*Energy cost figures derived from Intel Energy Efficient 2.0 methodology, described here: Source of Energy Cost Data: US Department of Energy, Electric Power Monthly November 2009 with Data for August 2009 (DOE/EIA-0226 (2009/11)); Average Retail Price of Electricity,Year to Date through August 2009): Cents/kWhResults are for illustrative purposes only. 5. KVM Remote Control (Keyboard Video Mouse) is only available with dual-core Intel® Core™ i5 vPro™ processors and i7 vPro™ processors with Intel Active Management technology activated and configured and with integrated graphics active. Discrete graphics are not supported. * Other names and brands may be claimed as the property of others.

18 Partner Logo Legal Information 6. Source: Lawrence Associates LLC, Baseline Configuration and Score on Benchmark: Supermicro* X7SBE system with one Intel ® Xeon ® processor E3120 (Dual-Core, 3.16 GHz, 6 MB L2 cache), EIST Enabled, Hardware Prefetch Enabled, Adjacent Sector Pre-fetch enabled, 8 GB memory (4x 2 GB DDR2-800 ECC), WDC SE WD1200JS 120G SATA, 7200 rpm, SuSE* Linux Enterprise Server 10 SP2 for x86_64, kernel: smp. Source: Intel internal testing as of October Scores: for SPECint_rate_base2006 New Configuration and Score on Benchmark: Intel ® BIK Beta system with one Intel ® Xeon ® processor X3470 (Quad-Core, 2.93 GHz, 8 MB L3 cache), EIST Enabled, Turbo Enabled, HT Enabled, 8 GB memory (4x 2 GB DDR RDIMM ECC), 146 GB SATA RPM HDD, SuSE* Linux Enterprise Server 11 for x86_64. Source: Intel internal testing as of August 25, Scores:111 for SPECint_rate_base Baseline Configuration and Score on Benchmark: Supermicro* X7SBE system with one Intel ® Xeon ® processor E3120 (Dual-Core, 3.16 GHz, 6 MB L2 cache), EIST Enabled, Hardware Prefetch Disabled, Adjacent Sector Pre-fetch Disabled, C1E Enabled, 8 GB memory (4x 2 GB DDR2-800 ECC), WDC SE WD1200JS 120G SATA, 7200 rpm, Microsoft* Windows Server* 2003 Enterprise x64 Edition SP2 OS. Source: Intel internal testing as of August Scores: 529 New Configuration and Score on Benchmark: Intel ® pre-production system with one Intel ® Xeon ® processor X3470 (2.93 GHz, 8 MB L3 cache), HWP and ASP Disabled, EIST Enabled, Turbo Disabled, HT Enabled, System Acoustics and Performance Configuration CLTT, 4 GB memory (2x2GB DDR3-1333), 150 GB SATA RPM HDD, Microsoft* Windows Sever* 2008 x64-Edition SP2 OS. Source: Intel internal testing as of August Score: Intel ® Turbo Boost Technology available on the Intel ® Core™ i7 processor and the Intel ® Core™ i5 processor only. Intel ® Turbo Boost Technology requires a PC with a processor with Intel Turbo Boost Technology capability. Intel Turbo Boost Technology performance varies depending on hardware, software, and overall system configuration. Check with your PC manufacturer on whether your system delivers Intel Turbo Boost Technology. For more information, see Intel ® Hyper-Threading Technology (Intel ® HT Technology) requires a computer system with a processor supporting Intel HT Technology and an Intel HT Technology-enabled chipset, BIOS and operating system. Performance will vary depending on the specific hardware and software you use. The Intel ® CoreTM i5-750 desktop processor does not support Intel HT Technology. For more information, including details on which processors support Intel HT Technology, see Intel ® Anti-Theft Technology—PC Protection. No computer system can provide absolute security under all conditions. Intel ® Anti-Theft Technology requires the computer system to have an Intel ® AT-enabled chipset, BIOS, firmware release, software, and an Intel AT-capable Service Provider/ISV application and service subscription. The detection (triggers), response (actions), and recovery mechanisms only work after the Intel ® AT functionality has been activated and configured. Certain functionality may not be offered by some ISVs or service providers and may not be available in all countries. Intel assumes no liability for lost or stolen data and/or systems or any other damages resulting thereof. 12. “Notebook Total Cost of Ownership: 2008 Update,” Gartner, February 2008 ( * Other names and brands may be claimed as the property of others.

19 Partner Logo Legal Information 13. Ponemon Institute 2008, “Cost of a Lost Laptop: A Study Conducted by the Ponemon Institute” (Cross Client) Cross client claim based on lowest performance data number when comparing desktop and mobile benchmarks. Configurations and performance test as follows: (Mobile) Comparing pre-production Intel ® Core™ i5-520M processor based laptops to theoretical installed base of Intel ® Core™2 Duo processor T5500. Laptop system configurations: Intel ® Core™ i5-520M (3 MB Cache, 2.4 GHz), with Intel ® Turbo Boost Technology and Intel ® Hyper- Threading Technology on preproduction Intel ® Ibex Peak HM55, Dual-channel Micron* 4 GB (2x2 GB) DDR with Intel ® HD Graphics, Hitachi* 320 GB HDD, Intel ® Matrix Storage Manager (BIOS, Intel ® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft* Windows* 7 Ultimate 64-bit RTM. Intel ® Core™2 Duo processor T5500 (2 MB Cache, 1.66 GHz, 667 MHz FSB) in Lenovo* Thinkpad* T60 laptop, Mobile Intel ® 945GM Express Chipset, Micron* PC5300 DDR x1 GB memory, Intel ® GMA 950 graphics 224 MB Dynamic video memory technology, Hitachi* Travelstar* HTS721010G9SA00 SATA 100 GB 7200RPM HDD, BIOS Lenovo* 79ETD7WW 2.17 with default settings, Microsoft* Windows* Vista Ultimate. (Desktop) Comparing pre-production Intel ® Core™ i5-650 processor based desktops to theoretical installed base of Intel ® Core™2 Duo Processor E6400 with comparable frequency. Desktop configurations: pre-production Intel ® Core™ i5-650 processor (4MB Cache, 3.20 GHz) on pre-production Intel ® Ibex Peak P55, Dual-channel DS Micron* 4 GB (2x2 GB) DDR with Intel ® HD Graphics 900 MHz, Seagate* 1TB HDD, Intel ® Matrix Storage Manager (BIOS, Intel ® INF and Graphics: pre-production, Imon compliant with VRD 11.1 requirements), Microsoft* Windows* 7 Ultimate 64-bit RTM. Intel ® Core™2 Duo Processor E6400 (2M Cache, 2.13 GHz, 1066 MHz FSB) on Intel ® DQ45CB, Dual channel DS Micron* 2 GB (2x1 GB) DDR with Integrated Intel ® GMA 3000 onboard graphics subsystem, Seagate* 320 GB HDD, (BIOS:0059, Intel ® Chipset INF: , Graphics: ), Microsoft* Windows* 7 Ultimate 64-bit RTM, Microsoft* Windows* Vista Ultimate 32-bit. Business productivity claims based on SYSmark* 2007, which is the latest version of the premier performance metric that measures and compares PC performance based on real world applications. SYSmark* 2007 Preview is an application-based benchmark that reflects usage patterns of business users in the areas of Video creation, E-learning, 3D Modeling and Office Productivity. Multitasking claims based on financial calculations workload consisting of advanced spreadsheet calculation measured using Microsoft* Excel* Monte Carlo Simulation plus Virus Scan. Security workload consists of Winzip*12 decompressing an encrypted archive containing 200 photos, 125 of which are 10MP photos and 75 which are 6MP photos. The photos are in jpeg format. The total size of all the photos is about 830 MB. * Other names and brands may be claimed as the property of others.

20 Partner Logo Legal Information 15.Intel performance comparison using SPECjbb2005* business operations per second between four-year-old single-core Intel® Xeon® processor 3.8 GHz with 2M cache based servers and one new Intel Xeon processor X5670 based server. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information, visit Baseline platform: Intel server platform with two 64-bit Intel Xeon Processor 3.80Ghz with 2M L2 Cache, 800 FSB, 8x1GB DDR2-400 memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, Oracle* JRockit* build P windows-x86_64 run with 2 JVM instances – New platform: Intel server platform with two six-core Intel® Xeon® processor X5670, 2.93 GHz, 12MB L3 cache, 6.4QPI, 12 GB memory (6x2GB DDR3-1333), 1 hard drive, 1 power supply, Microsoft Windows Server bit SP2, Oracle* JRockit* build P run with 2 JVM instances. 16.Intel measurements as of Feb Performance comparison using server side java bops (business operations per second).Baseline platform: Intel server platform with two 64-bit Intel Xeon Processor 3.80Ghz with 2M L2 Cache, 800 FSB, 8x1GB DDR2-400 memory, 1 hard drive, 1 power supply, Microsoft* Windows* Server 2003 Ent. SP1, Oracle* JRockit* build P windows-x86_64 run with 2 JVM instances. New platform: Intel server platform with two Intel® Xeon® Processor X5680 (12M Cache, 3.33 GHz, 6.40 GT/s Intel® QPI), 24 GB memory (6x4GB DDR3-1333), 1 SATA 10krpm 150GB hard drive, 1 800w power supply, Microsoft Windows Server bit SP2, Oracle* JRockit* build P run with 4 JVM instances Performance tests and ratings are measured using specific computer systems and / or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel may make changes to specifications, release dates and product descriptions at any time, without notice. Intel, the Intel® logo, Intel Core, Intel Core 2 Duo, Intel Core 2 Quad, Xeon, Core Inside, Pentium, and Pentium Inside are trademarks of Intel Corporation in the U.S. and other countries. *Other names and brands may be claimed as the property of others. Copyright © 2010 Intel Corporation. All rights reserved. * Other names and brands may be claimed as the property of others.