DVD Opener. Buena Vista Home Entertainment, Disney's home video division, has just announced a plan to begin marketing disposable, self-destructing rental.

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Presentation transcript:

DVD Opener

Buena Vista Home Entertainment, Disney's home video division, has just announced a plan to begin marketing disposable, self-destructing rental DVDs. Rental DVDs are currently reusable products that are sometimes reused hundreds of times by different families. Instead, Disney would be creating the same product but it would only be viewed by one family and then discarded.

To ensure the DVD does not last, Disney is adding a special chemical that causes the DVD to self-destruct 48 hours after the viewer opens a special package containing the DVD.

In 2002, million DVDs were rented. A DVD box measures: 13.5cm x 19.0cm x 1.4cm