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9 Jevons’ paradox: “Resource use efficiency increases tend to increase the rate of consumption of that resource” Moore’s law: “The number of transistors on an integrated circuit doubles approximately every two years” Reductions in unit costs eaten up by higher computing power demand Unit costs for computing power continue to fall William S. Jevons ( ) Gordon Moore

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Income Supported Per $ of Infrastructure Expense 14

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LBS of CO2 MF Heavy Commodity Server Heavy 17

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