Dan Grady Information Builders WebFOCUS Dashboards Your business. No barriers.

Agenda  Why should I deploy a Dashboard?  What approach would be best for my target audience?  Dashboard Demonstrations  Dashboard Best Practices  Upcoming Events Copyright 2007, Information Builders. Slide 2

Copyright 2007, Information Builders. Slide 3 The Value Of A Picture A man with a broom is standing sideways on the wall of a brownish-orange building. There are potted trees and plants near by. Several windows can be seen – one at street level, one approximately 6 feet from the ground the other at ten feet. Each of the windows are guarded by black wrought-iron fencing. A Lamp post is seen directly behind the horizontal man.

Dashboard The Goal The Goal: o to effectively communicate information o to provide a gateway to all of your information assets

Copyright 2007, Information Builders. Slide 5 Analyst WebFOCUS Dashboard Flexibility for Target Audience Executive Unknown Employee Active Dashboards Performance Management Dashboards Flex Dashboards Custom Dashboards Analytical Dashboards Geographic Dashboards Real Time Dashboards

WebFOCUS Custom Dashboards/Mashup Copyright 2007, Information Builders. Slide 6 Characteristics: Provides a snapshot of your business at a glance Multiple data sources and visualization techniques  No training required  Potential Audience: All

WebFOCUS Analytical Dashboards Copyright 2007, Information Builders. Slide 7 Characteristics: Uncovers anomalies in large amounts of data Helps you focus in on problems not otherwise detectable  Color, isolation, and detailed visualizations  In Memory Data Discovery  Target Audience: Analysts and Back Office(most of the time)

WebFOCUS Active Dashboards – Portable Dashboards Copyright 2007, Information Builders. Slide 8 Characteristics:  Ideal for mobile applications or employees on-the-go  No connection required  Empowers users with self-contained analytical capabilities  Target Audience: All (Particularly, users that spend the majority of their time in the field.)

WebFOCUS Flex Dashboards Copyright 2007, Information Builders. Slide 9 Characteristics:  Access any data, anywhere via Flex graphics  Rich, visual graphics, dynamic “tweens”. High level of “stickiness”  Target Audience: Customer/Public Facing Applications

WebFOCUS Geographic Dashboards Copyright 2007, Information Builders. Slide 10 Characteristics: Bi-directional interactivity between reports and maps (ESRI, Google Maps, Bing)  Recognize opportunities by layering content on a map.  Target Audience: All, ESRI tends to be more Back Office and Analyst

WebFOCUS Performance Management Dashboards Copyright 2007, Information Builders. Slide 11 Characteristics: Communicate organizational strategy and performance  Most effective display of performance metrics  Helps users convert lagging into leading indicators  Target Audience: Entire Organization(eventually)

WebFOCUS Real Time Dashboards Copyright 2007, Information Builders. Slide 12 Characteristics: Designed to support more immediate decisions Target Audience: Operational Employees, Call Centers, Hospitals

Copyright 2007, Information Builders. Slide 13 Demonstration WebFOCUS Dashboards in Action

Dashboards “Top Five” Common Mistakes in Dashboard Design  Exceeding the boundaries of a single screen  If you have to scroll, it’s time to re-design  Supplying inadequate context for data  A “chart” shows sales are at $57,863, but is the value good? bad? Are we on track? Are we doing better than we have in the past?  Displaying excessive detail or precision  $3,687, vs 3.7M  Choosing inappropriate display media  Don’t be afraid to experiment  Pie chart, Line chart, Bar chart, etc…  Not planning for the users next move  Now that they can see more they’ll want to know why Copyright 2007, Information Builders. Slide 14

Dashboards Best Practices  It’s all about communication  Dashboard users want to understand simply, clearly and quickly  Understand your audience  How sophisticated are they?  Too much complexity can lead to low usability  Less is more  Include only what you absolutely need  Don’t deliver information in fragments  Answering “What” is fine, but being empowered to answer “Why” is so much better Copyright 2007, Information Builders. Slide 15

Dashboards Best Practices Copyright 2007, Information Builders. Slide 16