Persuasion Analysis Tips & Tricks Putting the Research Puzzle Together

FINDING BOOKS Traditional books and ebooks

Finding Books Search Solomon Books with Books and more (Library Catalog)

Finding Books Search Solomon Advanced Books with Books and more (Library Catalog) Language = English Publication date

Finding Books Specific Title known Select keywords from title - in the title field Specific Title unknown Search main topic in the title field If that doesn’t work, use the subject field

FINDING ARTICLES Full-text online or physically in the library

Finding Articles Search Solomon/Solomon Advanced Articles with Articles and more (searches the journals in the Solomon cloud) Search Databases Select Category (i.e. Biblical Studies, Education, Communication, Psychology, etc.) Searches journals in other clouds like EBSCO, ProQuest and Opposing Viewpoints Best method when a professor recommends specific journals

Finding Articles Find Databases Find Databases again (top right corner)Find Databases again Search a personally selected database or set of databases.personally selected database Search those databases that can only be searched directly through the provider’s portal. Discover indexes and databases contained within each category those that are actually being searched through “Search Databases” those that must be searched directly

Finding Articles Find Journals Used when all you have is a citation to a specific article. usually discovered in the notes of a book or article sometimes recommended by a professor, fellow student, etc.

Finding Articles Find Journals Search for the journal title from the citation. Discover if the library has access to the journal The article may be online or it may be physically in the library periodical collection. It may be the library has the journal but not the specific issue needed to access the article

Persuasion Analysis Potential Search terms Narrow casting Individually directed advertising Neuromarketing Merchants of cool Guilt money Advertising clutter

Persuasion Analysis Potential Search terms cont’d. Persuasion industry Pseudospiritual marketing Brand meaning Emotional branding Lifestyle branding Brand AND cult

Persusasion Analysis Potential Search terms cont’d. Lovemarks Integrat* brand* Integrat* entertainment Product placement Zeitgeist Creating culture

INTERLIBRARY LOAN Traditional Books and Articles

Interlibrary Loan Use ILL when needed book or article is not available in the library.ILL Select “Interlibrary Loan” from main menu Select “book” or “article” as needed Fill out form and Submit

Interlibrary Loan Libraries will not loan Theses or dissertations use TREN for free theological edocs Select TREN from “Find Databases” use EThOS.bl.uk for free UK edocs CD’s, DVD, other media

FINDING SCHOLARLY SOURCES Books, Articles, Web sites

Finding Scholarly Sources

Identifying Scholarly Resources – Books Contains citations and/or bibliography Contains graphs, diagrams, charts, etc. Language of the profession – scholars talking to scholars

Finding Scholarly Sources Identifying Scholarly Resources – Periodicals Distinguish between magazines, journals, scholarly journals and peer reviewed/refereed journals Indexes will tell you: Peer Reviewed Use find Journals’

Identifying Scholarly Web sites

USE SOURCES TO FIND MORE SOURCES The key to doing research

The Key to Research Use Sources to find more sources: the key to doing research Cited References / Bibliographies from books, articles, Web sites, etc. Authors and Titles from text books, cited references, OPAC records, etc. Subject Headings / Descriptors from bibliographic references in OPAC and indexes

The Key to Research The key to doing research: Use Sources to find more sources Call numbers from OPAC records, browse shelves Persons, Places, Events from readings Related terminology: professional jargon, colloquialisms, broader/narrower terms, variant spellings, common terms, scientific terms, etc. from OPAC records, LC Subject Headings, abstracts, articles, books and other reading, etc.

CITATIONS Recognition and Creation

Citations Learn to recognize c cc citation types: Journal article will have t tt two titles: an Article Title followed by a Journal Title (usually abbreviated); volume and issue numbers often included Book will have a C CC City and P PP Publisher Dissertation or t tt thesis will say “dissertation” or “thesis” respectively Online sources will end with a d dd date accessed.

Citations Use the bibliographic record to identify correct citation information gather all necessary bibliographic information See the “Details” tab

Citing Sources The best way to know how to cite sources is to read the chapter in the style manual that gives instructions for proper citation formatting. Reduces confusion Increases understanding

Citing Sources Resist the urge to simply look for an example that seems to fit. Take a few minutes to read these very valuable pages describing the rules for each element of a citation:

Citing Sources APA – chapters 6 and 7 Chicago/Turabian – chapters 16 and 17 CSE – chapter 29 (Name/Year) MLA – chapters 5 and 6

For More Help Contact Miss T. W: C: Library hours: M-R 11:00 a.m. – 8:00 p.m. F – 10:00 a.m. – 5:00 p.m.