Posters or Signs?

Publicity – Who What When Where Why How How much

Marketing Why To whom Desired outcome

Target audiences Groups who “hang together” Groups who are naturally together

Develop a list of your target audiences

General target audiences at a school: Administration Students Parents Staff Faculty Neighbors to the school Community leaders

Administration Site Principals Superintendent-level staff

Students Jocks Preps Cowboys Skaters Nerds/geeks

Marketing Media Word of mouth Printed “Brag-abouts” or Brochures Flyers Programs Electronic Web sites s Radio TV PA announcements Large format Media Signs Posters Billboards Banners

5 basic components of a marketing piece Grabber WSIC (Why Should I Care) Basic Information (5 seconds) Involvement Statement –(hook) Quick Recap Something to say Someone to say it to Some way to organize it Some thing to put it on Some thing to write with Some way to write it Some way to make it stand out Some place to put it Some way to hold it there

9 components of a highly effective Poster campaign

#1 Something to say! Content Poster form

#2 Someone to say it too Target audience

#3 Some way to organize it Layout Thumbnail sketch

Thumbnails are: General sketches for placement of the 5 elements

Plan your work and work your plan

First thing is a margin Keeps work on the page Provides a place to tap the poster up. Makes things appear to be even and balanced

Add the 5 elements in order: 1.Grabber 2.WSIC 3.Information - content 4.Involvement 5.Recap

Position GRABBER Above middle of the page because of the eyeline

Eye Line The route a normal person’s eyes take to view a large format. From upper center to lower left to upper left to lower right and exit

WSIC Why Should I Care

CONTENT Information about the activity/event

INVOLVEMENT What you would like them to do as a result of reading this

RECAP Graphic, theme, slogan that reminds the viewer of the activity/event

Keep the thumbnails

Transfer your thoughts to larger paper Use projectors Guides – protractors or templates and create guidelines

AVOID FREEHANDING IF YOU ARE NOT GOOD AT IT

The time spent planning saves the time in redoing

#4 Something to put it on Surfaces: Poster board –different sizes and colors. Glass or plexiglass – windows. Trophy cases. Thin sheet acetate for projection Mirrored surfaces – attracts an audience.

#5 Something to write with Markers Decorative markers Permanent Water base Highlighters Erasable markers Paint poster markers Bingo Paint Brushes Rollers Spray cans Spray adaptors Crayons Regular Florescent 5 in 1 Brush

#6 Some way to write it

3 Strokes – Vertical Always pull down Horizontal Always left to right Circle One half at a time

5 basic shapes to draw anything Square Circle Parallelogram Trapezoid Triangle

3 Alphabets Gothic – all parts of the letter are the same size Roman – thick and thing parts Decorative – varies the width of the lines to make the letters.

Tips ALL CAPS Spacing is not etched in stone; it is pencil so you can change your spacing on the final

# 7 Some way to make it stand out Emphasis – 1) Glued add-ons Three dimensional Great use of others talents Easy to assemble 2) Clip 3) Splash Spray paint Air supplies 4) Shadows

#8 Some place to put it Create a list of target audience hangouts

BEST PLACES TO HANG POSTERS Where the target audiences are On human beings Over or near clocks Check with school policy

#9 Some way to hold them there. Don’t buy cheap tape Blue tape – painters tape ¾ inch for nearly everything 2 inch tape for larger posters.

Putting it on the wall You need two people to hang a poster Frame the poster completely No tap wad behind a corner. Each side is held with one long length of tape.

Layout on the wall Several posters hung together can be a grabber

Review of the Important Posters Considerations An activity to market An audience to market to A layout on a thumbnail using the right lines and alphabets Transferred to a surface using light lines and templates Colored in with ink or paint Emphasis added Hung where the right people will see them And secured correctly to guarantee they last long enough to encourage the participation of the audience.

Review of Marketing Components

Grabber

WSIC (Why Should I Care)

Basic Information (5 seconds)

Involvement Statement – “hook”

Quick Recap