Boricua Bakery Angelica Capeles & Kiara Ortiz Grade 12 Age 18

Mission Statement Opportunity Boricua Bakery will bake goods reflecting our Puerto Rican culture. Mission Statement Our goal is to satisfy our customers’ sweet tooth and convince them to keep coming back for our delicious treats. We will give people a taste of Puerto Rican culture.

Business Profile Type of Business  Manufacturing/Retail  Our product will satisfy our customer’s desire because we will customize our product for their specific interests and needs like chocolate chips, almonds, soy milk, etc. Legal Structure  Partnership, Limited Liability  Our legal structure involves two people and we each will do our part in developing our business together, and protect our assets. It also works best for our situation at this time

Qualifications    Experience in baking Cultural background Knowledge of Accounting and Entrepreneurship

Market Analysis Industry NameSpecialty Foods Industry Size$6 billion annually 48% of the population in Chelsea is Hispanic/Latino. 86% are above age 13. Puerto Ricans over age 13 35,080 Potential Market Size Target Market Total Population Chelsea, MA 35,080 14,480 16,838

Consumer Profile By Location  Chelsea, MA By Population  Primarily people from Puerto Rico who are 13 and older By Personality  Latinos who want to connect with their heritage through traditional desserts and food. By Behavior  People who either can’t find home-made desserts or just don’t want to spend money or time to make them. By Income  People with an income level above $35,000 per year.

Competitive Advantage Boricua Bakery Boricua Bakery Charo’s Bakery Charo’s Bakery La Sultana Bakery La Sultana Bakery Factors Good Quality of Product//Service Price Location Brand/Reputation Unique Knowledge Good ModerateInexpensiveModerate Specialize in wedding cakes Columbian mix Puerto Rican desserts East Boston, MA Chelsea, MA Well-known New to market Lowell, MA

8 Marketing Plan PeoplePromotionsProductPlacePrice Hispanics age 13+ Flyers on cars, word of mouth, posters around schools and the city. We give a tasty treat of our culture We will sell our products from our own homes. We will price our items at $15-25 depending on sizes.

Marketing Plan PurchaseRetention Taste samples around school Flyers, word of mouth, Coupons for return customers. Long Term ( 6 months-1 year) Current & Short Term (1 month -6 months) Awareness Send out menus, business cards in flyers Sale specials, new productsCustomers will receive a 10% off coupon after their 3 rd order. $0.00 $50.00 Monthly cost, by phase: Awareness PurchaseRetention

Cost of Materials/Direct Labor Definition of One Unit One Treat ( Average of 3 Products) Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $ minutes $6.00 Total Direct Labor Per Unit$6.00 Material DescriptionCost/Total QuantityCost Per Unit ($) Average ingredients$12.76 Total Material Cost Per Unit$12.76 Total Other Variable Costs Per Unit$.10 Cost of Sales Per Unit$18.86

Economics of 1 Unit Definition of One Unit – One Treat ( Average of 3 Products ) Selling Price per Unit$ Direct Labor per Unit (if applicable) $ 6.00 Materials per Unit (if applicable)$ Total COGS per Unit (B+C)$ Total Other Variable Expenses per Unit (outgoing shipping, packaging, commissions) $ 0.10 Total Cost of Sales (D+E)$ Contribution Margin (A-F)$ 6.14

Average Monthly Fixed Expenses Type of Fixed Cost Monthly Cost Entrepreneurial Stipend $0 Insurance $0 Salaries of Employees $0 Advertising $10.00 Interest $0 Depreciation $0 Utilities $30.00 Rent $50.00 Other Fixed Costs $ Total Monthly Fixed Costs $90.00

Time Management Plan ActivityHours (combined) Business30 Church8 Work30 School105 Sports10 Sleep153

Monthly Sales Projections Right-click on chart and choose “Edit Data” to add your information. Total Units 335 Full Capacity 150 Break-Even Units 23

Projected Yearly Income Statement Selling Price Per Unit$ # of Units Sold 335 Total Sales$ 8, Total COGS$ 6, Other Variable Expenses$ Total Variable Expenses$ 6, Gross Profit$ 2, Yearly Fixed Operating Expenses $1, Other Operating Expenses/Unforeseen $0 Total Fixed Operating Expenses$ 1, Profit before Taxes$ Less Estimated Net Profit$708.40

Start-Up Investment ItemWhere Will I Buy This?Cost Misc. Ingredients(start up) Restaurant Depot$50.00 RefrigeratorHome DepotOwned Kitchen EquipmentHome DepotOwned Misc. office supplies/brochures Staples$30.00 Business registrationChelsea City Hall$25.00 Total Start-Up Expenditures$ Cash Reserves Emergency Fund$ Reserve for Fixed Expenses$ $ Total Start-Up Investment

Return …on Sales …on Investment 148% Annual Net Profit Start-Up Inv = $1.48 (dollar equivalent) 8.5% Annual Net Profit Total Sales $ $8, = $.085 (dollar equivalent)

Financing Strategy for Total Start-up Investment SourceAmount Personal Savings$ Relatives/Friends$ Investor$ Grant$ Totals: $

Business Responsibility Plan Philanthropic Strategy Plan Boricua Bakery will donate 5% of our annual profits to the MSPCA.

Business & Educational Goals When we have saved enough money, we hope to purchase a mobile cart with refrigeration. We can get a certificate in culinary to help us with our business. We can receive certification from schools such as Le Cordon BleuBleu. BusinessPersonal We will sell on a mobile cart in downtown Boston. If we are successful, we will expand to another cart and hire another employee. Short Term Long Term We plan on running our business as long as it can be operational. This business will help us establish careers in the food industry.

Thank you for your consideration of Boricua Bakery Thank you for your consideration of Boricua Bakery