© 2011 Crain Communications Inc. The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook.

Slides:



Advertisements
Similar presentations
The contents in these slides are “direct quotes” from: Lipsman, A
Advertisements

Gameology Games and Digital Goods Spending Behavior Report July 2011.
Surveys and Sampling: HOW TO DESIGN A SURVEY THAT RESPONDERS WANT TO ANSWER.
1 A Service ONLINE APPAREL - USA ISABEL CAVILL Senior Retail Analyst June 2013 E-commerce Shopper Insights.
In-Game Advertising Review FOX: JUMPER DVD. 2 July 2008 July-2007 July 10, 2007 July 2008 Jumper DVD In-Game Advertising Effectiveness.
N ATIONAL C OFFEE D RINKING T RENDS © 2012 National Coffee Association of U.S.A., Inc.
2 presentation FRAMEWORK WE’VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE AUDIENCE A PEEK AT WHAT’S NEW IN AOL PROGRAMMING CREATIVE.
For more information, contact: Jordan Losen President, VeraQuest, Inc. Ph: Prepared by: VeraQuest, Inc.
National Consumer Agency Market Research Findings: Household Budgeting and Impact of the Recession October 2010 Research Conducted by.
Consumers & Online Privacy: Agenda Background and objectives General attitudes to the internet Attitudes to online data and privacy Attitudes to.
Is Social Media right for you? by Social Media Travelers
Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.
Indispensable?. Average Total Page Views News & Information Category Source: Nielsen//NetRatings NetView.
Background Survey 15 minute online survey Data collected June 26 – July 1, 2009 Respondents 1,071 Moms participated in the survey 356 are members of the.
2008 Holiday Season and Network Branded Gift Cards A Survey of American Consumers November 1, 2008.
Interactive Brand Communication Class 10 Media Planning/Buying Issues.
Engaging Customers in Social Media Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi / Engaging Customers in Social Media/ 03.Apr.2015.
Inbound Statistics Slides Attract. 1 Blogging There are 31% more bloggers today than there were three years ago 46% of people read blogs more than once.
Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1.
1 planetretail.net ONLINE APPAREL- CHINA E-commerce Shopper Insights October 2013 ISABEL CAVILL Senior Analyst - Apparel.
The Power of Relevance Behavioural Targeting & Smart Ads Cadi Jones Sales Development Manager, Belgium, Yahoo! EMEA.
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
2011 ®. ® “Extended Service Contracts and Consumer Opinion” Tara Piazza VP, Customer Research.
Linkedin. What is Linkedin? Linkedin was established in May 2003 Operates the worlds largest professional network on the internet Linkedin’s mission is.
How America Shops & Spends 2014
Source: The NPD Group / EMA Proprietary & Confidential Power User Study EMA Entertainment Power-User Study Highlights May 2007 The NPD Group, Inc.
CONSUMER & ADVERTISER COUPONS/DEALS SURVEY SEPTEMBER 27, 2011.
July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,
Strategic Social Media Marketing Tracy Tuten, Ph.D.
The Unique Value of Advertising in Local TV Broadcast News
Understanding Global Millennials An SDL Customer Experience Research Report 2014 Insights Into the Global Millennial Mindset – and what to do about it.
Advertising Effectiveness: Beer, Wine, & Liquor Stores April 2011.
WATERMELON PRESENTATION A & U Studies (Domestic & Canada) rose research, llc. November, 2006.
Intro to Online Advertising.
1 st October 2012 No IFOP contact: François Kraus First name.last The French, women and films Survey into women's.
Do community newspapers need clear identities? Amy Lindquist December 15, 2005 MBC Program University of St. Thomas.
Community Telephone Survey Public Preferences and Behaviors PREPARED FOR City of West Linn February
1,000,000,000 This is the number of items shared on Facebook in a single day – photos, comments, thoughts and links. Increasingly, these are being shared.
Page 1 De-Brief to Executives, July 2009 Conducted by.
Math notebook, pencil and calculator Conditional Relative Frequencies and Association.
News Consumption and Social Media Use in Nova Scotia BizComm 2014 May 29, 2014.
1 Strictly Private & Confidential Grocery Shoppers Survey Main Findings July 2008 © National Consumer Agency.
ENISA Survey Results SECURITY AND PRIVACY IN MASSIVELY-MULTIPLAYER ONLINE GAMES AND SOCIAL AND CORPORATE VIRTUAL WORLDS.
Summative Portfolio The Giver. Choice Board Portfolio Activity 1 Letter to Author: -Write a letter to Lois Lowry, and share the reasons you liked/disliked.
Top of Mind Branding Developing a Winning Marketing Plan Presented by: Kathleen Booth 3/25/2014.
 Advertising & Media  Unit 3 – Analyzing the customer.
STARBUCKS LINDA JACOBSON SOCIAL MEDIA TOOLS AND TECHNOLOGIES, Q3 MAY 17, 2011.
Walking Survey 2015 National Top-Line Report June 2015.
The Study of Japanese Chain Restaurant in Thailand.
USING FACEBOOK FOR VIRAL MARKETING AND AUDIENCE ENGAGEMENT Presented by Linh Ho, Principal at Ideation Agency Office:
Facebook: The Social Network That Took Over The World By Sarah Benqlilou.
Information Management and Market Research. Marketing Research Links…. Consumer, Customer, and Public Marketer through information Marketing Research:
Sample Brand Q2 Facebook Report April - June 2015.
How Chapters Can use Social Media Mark Storace Sacramento Chapter March 2013.
Content Marketing Supermarket Research --- October 2012.
C.A.R. RESEARCH HIGHLIGHTS June 5, 2008 Joel Singer Executive Vice President California Association of REALTORS®
Insights into Social Media --- Research conducted by InSites Consulting, Facebook and comScore.
DIGITAL AND INTERACTIVE QUICK FACTS. $214m was spent in the interactive category in 2009 in New Zealand, this is up 11% YOY* The interactive category.
Impact Of Online Advertising On Consumer Behaviour By Thatipalli Sagar 10cqcma108 Under The Guidance Of Dr. Maruthi Ram. R.
Sales and Site Survey Summer 2005 Client Release Date – October 2005.
Marketing & Brand Research AAA Member Poll 2011 Summer Travel and Entertainment Auto Club of Southern California May 2011.
Marketing Data: 50+ Charts & Graphs
Holiday season e-commerce in the U.S. - Statista Dossier
REACHING COLLEGE STUDENTS
National Consumer Agency Market Research Findings:
Discover How Your Business Can Benefit from a Facebook Fanpage
Discover How Your Business Can Benefit from a Facebook Fanpage
Client Release Date – October 2005
Scoreboard Measures As of March 2018.
Innovation and the online payment realm A market study
Presentation transcript:

© 2011 Crain Communications Inc. The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook Online interviews conducted between June 28 and July 10, Source: DDB Paris/Opinion Way Chart 1 METHODOLOGY Incidence rate of brand “likers” among Facebook users

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook PROFILE OF FACEBOOK BRAND “LIKERS” Average user profile by gender/age/occupation/online purchases Source: DDB Paris/Opinion Way Chart 2

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook FACEBOOK FREQUENCY OF USE Q: How often do you connect to Facebook? Source: DDB Paris/Opinion Way Chart 3

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook FREQUENCY OF USE, EVOLUTION OVER THE PAST 6 MONTHS BY COUNTRY Q: In general, would you say that you spend more, less or as much time on Facebook as you did six months ago? Source: DDB Paris/Opinion Way Chart 4

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook FREQUENCY OF USE, INTENTION TO USE IN FUTURE Q: In the future, do you think that you will continue to use Facebook? Source: DDB Paris/Opinion Way Chart 5

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook MAIN REASONS FOR CONNECTING TO FACEBOOK Q: When you connect to Facebook, it is mainly… Source: DDB Paris/Opinion Way Chart 6

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook Q: How often do you use each of the following game applications? Source: DDB Paris/Opinion Way Chart 7 FACEBOOK GAME USERS BY COUNTRY

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook FACEBOOK GAME USERS Source: DDB Paris/Opinion Way Chart 8 Q: How often do you use each of the following game applications?

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook MAIN REASONS FOR PLAYING FACEBOOK GAMES Q: Why do you play on Facebook? Base: Play with at least one game on Facebook. Several answers possible. Source: DDB Paris/Opinion Way Chart 9

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook USE OF FACEBOOK PLACES Q: Do you use Facebook Places to... ^Total sample of those who do this every day *Low base. Source: DDB Paris/Opinion Way Chart 10

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook BENEFICIARIES OF FACEBOOK PLACES’ SPECIAL DEALS Q: Have you already benefited from special deals or discounts through Facebook Places? Base: Users of Facebook Places. ^Total sample of those who do this every day *Low base. Source: DDB Paris/Opinion Way Chart 11

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook FREQUENCY OF ONLINE PURCHASING Q: Over the past six months, how often have you purchased online? Source: DDB Paris/Opinion Way Chart 12

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook VISITORS OF FACEBOOK ONLINE STORES Q: Some brands now offer online stores on Facebook. Do you recall already having visited one? Source: DDB Paris/Opinion Way Chart 13

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook Source: DDB Paris/Opinion Way Chart 14 CONCERN ABOUT THE USE OF ONE’S PERSONAL DATA Q: Are you concerned about how your personal data may be used on…

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook INTENTION OF PURCHASING ON FACEBOOK Q: If brands offered you the opportunity to buy their products directly on Facebook, would you be interested? Source: DDB Paris/Opinion Way Chart 15

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook EXPECTATIONS FOR FACEBOOK ONLINE STORES Q: What would you like to see in a Facebook online store compared to a traditional online store? Base: Respondents interested in purchasing on Facebook. Source: DDB Paris/OpinionWay Chart 16

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook NUMBER OF BRANDS FOLLOWED ON FACEBOOK Q: How many brands do you follow on Facebook? Source: DDB Paris/OpinionWay Chart 17

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook NUMBER OF BRANDS FOLLOWED ON FACEBOOK BY AGE AND GENDER Q: How many brands do you follow on Facebook? Source: DDB Paris/OpinionWay Chart 18

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook REASONS FOR FOLLOWING BRANDS ON FACEBOOK Q: The following suggestions may explain why we follow a brand on Facebook. For each, indicate whether you feel that it is very important, relatively important, not very important or not at all important. *Ads, making of ads, applications, etc. Source: DDB Paris/OpinionWay Chart 19

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook OPINION ON THE BRAND’S INFORMATION FREQUENCY Q: In general, would you say that the information published by the brands you are subscribing to on Facebook is… Source: DDB Paris/OpinionWay Chart 20

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook BEHAVIORS RELATED TO BRAND-PUBLISHED CONTENT Q: Have you already often and occasionally... Source: DDB Paris/OpinionWay Chart 21

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook INTENTION TO PURCHASE ONE’S FAVORITE BRAND’S PRODUCTS Q: Since you have been following a brand on Facebook, would you say that you feel… Source: DDB Paris/OpinionWay Chart 22

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook THE FAVORITE BRANDS ON FACEBOOK Preferred brands followed on Facebook among 1,528 respondents. The size of letters depends on the frequency of quoting each brand. Source: DDB Paris/OpinionWay

The Evolution of Facebook Brand Fans How and why users in six countries choose to interact with brands on Facebook REASONS FOR UNSUBSCRIBING FROM BRAND PAGE Q: Why did you unsubscribe from a Facebook brand page? Base: Have already unsubscribed from a brand page Source: DDB Paris/OpinionWay Chart 23