1990 – RIM begins selling wireless connectivity equipment 1997 – RIM receives the Emmy Award for technological innovation 1997 – listed on the Toronto Stock Exchange as RIM 1999 – with the release of the Blackberry RIM was listed on the NASDAQ as RIMM

 Strengths: – Diverse distribution channels – Joint ventures with service providers – Strong research and design team with lots of innovative ideas – Cross platform software capability  Weakness: – RIM has no cash cow projects to backup star projects  Opportunities: – Product features appeals to clients – Global growth and expansion – Licensing (e.g. the Nokia deal) – Brand loyalty – Third party application developers  Threats: – Competitive products – Lawsuits  Strengths: – Largest network of distribution and selling – Back up with high quality and professional team – Profitable business – Products are user-friendly and wide rang of products  Weakness: – Price of product offered by the company – Few service centers – Bad after sale service  Opportunities: – Wide variety of products gives Nokia a wider price range for customers  Threats: – Emergence of mobile companies in the market – After sales service

2009 Sales iPhone Related iPhone products 2009 Sales iPods Desktop computers