Intro to Design Learning great design in minutes.

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Presentation transcript:

Intro to Design Learning great design in minutes

Intro to Design The purpose of good design To get the reader to read your message

Intro to Design 3 Basic Rules of Design Use a Variety of Positive Shapes Keep Consistent Interior Margins Use a Variety of Outside White Space

Intro to Design > traditional design

Intro to Design Columnar Design Accommodates traditional coverage > 5-7 photos with complementary captions > Headline & story package Promotes basic design look > 1-2 standard templates per section > Consistent content & graphic treatments

Intro to Design Columnar Design Step-by-step > Plot dominant photo > Add headline & story package > Contrast dominant with secondary photos of different sizes & shapes > Position captions adjacent to photos

Intro to Design > plot dominant photo Dominant Photo

Intro to Design > add copy package Copy Headline

Intro to Design > add contrasting photos Contrast photos

Intro to Design > add contrasting photos Secondary photos

Intro to Design > add captions Captions Captions Captions

Intro to Design Columnar Design Template variations > 4 variations of horizontal layouts

Intro to Design Columnar Design Template variations > variations of horizontal layouts

Intro to Design Columnar Design Template variations > 4 variations of vertical layouts

Intro to Design Columnar Design Template variations > variations of vertical layouts

Intro to Design Columnar Design Step-By-Step > Carefully place photos on spread Gutter bleeds Outside photos

Intro to Design > double check Placement Bleed photo Gutter

Intro to Design > compile contents copy Headline package photoscaptions

Intro to Design Jostens Design Starters PageSurfers > Predesigned layouts > Easy-to-use toolbar launcher

Intro to Design Jostens Design Starters Click-N-Go > Predesigned packages > Easy-to-use drag, drop & edit

Intro to Design Jostens Design Starters Trendy & Cool > Predesigned layouts > Contemporary magazine-inspired design

Intro to Design Reader-Driven Trends More photos Less traditional story copy More color Stronger visual display

Intro to Design Columnar Modular Design Facilitates more diverse coverage Encourages more verbal & visual variety Incorporates all basic design guidelines Content module design changes from one spread to another based on content requirements

Intro to Design > traditional design

Intro to Design > modules Timeline module Quote package Montage Copy quickread

Intro to Design > modules Facts & figures module

Intro to Design Photo package > modules

Intro to Design > modules Quote package

Intro to Design > modules Infographic/poll