m Demystifying Social Media The Community Give May 6th Dan Morrison

m The Social Media World

m Only 2 really matter

m 4 Rules of SM Success You Need a Network Compelling Content Be SOCIAL Consistency

m Facebook Value Likes Comments Shares Fans Highest Value

m This isn’t “compelling”

m Twitter Value Favorites Retweets Mentions Follows Highest Value

m This is not “compelling”

m Building a Network on Facebook “Invite” all your friends Message key friends & influencers Follow like-minded organizations + Fredericksburg Share compelling content

m Building a Network on Tweet compelling content Follow everyone who RTs, Favorites & Mentions Search hashtags (#socent #socent) & follow Follow events (#SXGood #ImpactOntario) & follow Find Tweets you love, follow RTs & Favorites Find lists & follow the members

m What to Post Be visual Like & share content from people you want to follow you Share thought leadership from your field (blogs, etc.) Share about your great programs Make an ask

m Be Visual We learned about the Jewish holocaust in school. Why not the North American holocaust?

m Be Visual "We are not myths of the past, ruins in the jungle, or zoos. We are people and we want to be respected, not to be victims of intolerance and racism." - Rigoberta Menchú Tum

m 4 Rules of SM Success You Need a Network Compelling Content Be SOCIAL Consistency