Moritz Zimmermann V.P. Product Management & Founder

Agenda hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9iAS 1 Our showcase customer solved a complex B2B integration scenario with the hybris solution handling $ 500m of transaction volume 2 The hybris functionality stack is highly complementary to other e-business applications 3 4 Questions & Answers

hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9iAS hybris develops and markets a software platform to streamline the demand chain processes of our customers. Inbound service request Buying process Retail Customer Reseller Distributor Manufacturer Supplier Procurement Hub Founded 1997 1000+ installations 60+ sales and implementation partners (including names like EDS, CSC, T-Systems, Cap Gemini) Privately held Operating profitable since Q4 2002

The hybris software platform addresses the key business processes for demand chain management and catalog based procurement hybris core expertise Demand Chain Management Product Information & Catalog Mgmt. Channel Partner Mgmt. ERP Sub-Processes: Production, Manufacturing, Inventory, Logistics, Order Processing, Accounting, Financials, HR Opportunity Mgmt. Transaction Handling E-Commerce Fulfillment, Service & Replacement CRM Analytics, Marketing Campaign Mgmt., Sales Force Automation, Call Center Mgmt. Procurement Supply Chain Management

hybris partners with system integrators to deliver high quality solutions to our customers and provide sales leverage PLATINUM-Partners Global system integrators targeting enterprise customers GOLD-Partners SI´s with a local focus targeting medium sized customers (currently 50 partners)

The hybris solution is perfectly fitted to the demand of today´s enterprise customers Enterprise Software Buyer Behavior hybris solution USP’s Past Present Custom built solutions Standard software + customizing Caters buy- and demand-side business processes with broad prepackaged standard functionality Component based platform including development tools delivering fast results, high reusability and extensibility Bought with less planning Due diligence / increased scrutiny High investment security through state-of-the-art architecture based on open industry standards (J2EE, XML, Web Services) Strategic, large- scale (enterprise wide) solution focus Smaller, tactical point solution focus Low and transparent total cost of ownership (TCO) through on-demand scalability for growing needs of capacity and functionality Low starting cost reduces barrier to investment Longer payback (ROI – 18-24 months) Shorter payback (ROI – 4-12 months) Deployment in weeks not months reduces ROI dramatically

Agenda hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9iAS 1 Our showcase customer solved a complex B2B integration scenario with the hybris solution handling $ 500m of transaction volume 2 The hybris functionality stack is highly complementary to other e-business applications 3 4 Questions & Answers

Bechtle, a leading corporate reseller for IT products & services, is processing 40% of its $ 1.2bn turnover through its online sales application built on hybris. Customer description: Bechtle is the second largest corporate reseller for IT and services in Europe Customer need: Replacing proprietary but functionally very advanced custom-built demand chain mgmt. solution to achieve lower TCO and higher reliability Customer objectives: Reduce product information management cost Reduce catalog production cost Effectively integrate channel partners and key customers in solution Reduce operating costs Enhance performance and reliability Reduce customizing cost in a very rapidly changing business environment Pitched against: SAP, ATG, IBM, Intershop Pitch won because of: Software architecture Extensibility & customizability of the software to tackle complex functionality Scalability Customer IT Department can customize software easily

At Bechtle the hybris application supports a broad range of e-business initiatives on a homogeneous platform Sell-Site Resellers Corporate Customers PRM Portal Automated Procurement with large Customers Hosted Procurement for SME Customers B2B Demand-Chain-Management Application Personalization Multi-Channel Management Product-Configurator Complex Price Calculation Partner-Stores Merchandising Online Marketplaces e.g. emaro.com ERP-System Products Availability Order-Entry Bechtle Print-Catalog

Customer Showcase Live Demo

J2EE Appserver / hybris Framework hybris integrates seamlessly and in realtime with the SAP back-end of Bechtle J2EE Appserver / hybris Framework RFC Backend SAP R3 CRM 3.x APO BW 9iAS App. Server hybris Core JCo hybris Web App. B2B Demand-Chain-Management Application Personalization Multi-Channel Management Product-Configurator Complex Price Calculation Partner-Stores Merchandising ERP-System Products Availability Order-Entry

Agenda hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9iAS 1 Our showcase customer solved a complex B2B integration scenario with the hybris solution handling $ 500m of transaction volume 2 The hybris functionality stack is highly complementary to other e-business applications 3 4 Questions & Answers

hybris Functionality Stack The hybris functionality stack is highly complementary to other e-business applications AppServer ISVs ERP/CRM ISVs hybris Functionality Stack Demand Chain Mgmt. Catalog Mgmt. E-Commerce E-Procurement Content Management ISVs

The hybris software extends the Oracle 9iAS platform with a component framework for demand chain management and catalog management Catalog Mgmt. E-Commerce Procure- ment hybris Core Demand Chain Mgmt. Application Server Database

hybris builds on Oracle 9iAS Integration for seamless integration with back-end systems and business partners Integration of back-end systems through 9iAS Integration Using industry standard connectors (JCA) Sales Partner Customer Supplier 1 Supplier 2 Back-End Systeme SAP Siebel Baan etc. XML XML XML XML XML XML Integration of business partners through Web Services interface Supporting XML-industry standards (BMECat, OpenTrans, OCI, etc.)

The hybris solution – USP´s in a nutshell Caters buy- and demand-side business processes with broad prepackaged standard functionality Component based platform including development tools delivering fast results, high reusability and extensibility High investment security through state-of-the-art architecture based on open industry standards (J2EE, XML, Web Services) Low and transparent total cost of ownership (TCO) through on-demand scalability for growing needs of capacity and functionality Low starting cost reduces barrier to investment Deployment in weeks not months reduces ROI dramatically

Agenda hybris is the vendor of choice when implementing demand chain management solutions based on Oracle 9iAS 1 Our showcase customer solved a complex B2B integration scenario with the hybris solution handling $ 500m of transaction volume 2 The hybris functionality stack is highly complementary to other e-business applications 3 4 Questions & Answers

www.hybris.com Thanks for your attention