Introduction to HASP ® Software DRM Solutions, Products, Benefits All Rights Reserved © Aladdin Knowledge Systems.

What is HASP Software DRM? HASP Software DRM (Digital Rights Management) is a suite of solutions providing software vendors strong software protection, licensing and distribution solutions, that enables them to: –Increase sales –Maintain competitive differentiation –Reach more customers –Increase market reach

Software Piracy – a Global Epidemic Global piracy costs businesses $29 billion per year!

Software DRM Trends Broader awareness to SW piracy (BSA, SIIA) Market needs more sophistication in SW licensing SW licensing used for increasing revenues Trend toward subscription & rental licensing, SaaS SW protection recognized as a means to grow sales

Aladdin is #1 “Aladdin took over market leadership for hardware keys in both 2002 and 2003” IDC, Charles Kolodgy, June % market share #1 vendor in the world market! We continue growing our market share

HASP Solutions Protection Licensing Distribution Software protection IP protection Data protection Product activation

Protection Licensing Distribution Innovative sales and pricing models Single/multi user license management Trialware HASP Solutions

Protection Licensing Distribution CD / ESD Internet, , phone, fax Resellers Super Distribution HASP Solutions

HASP Product Offering

HASP SW DRM Family HASP HL HASP HL Net HASP SLHASP TTHASP DocSeal Hardware-based solution Software-based solution - Anti-piracy, Copy Protection & IP Protection - - Licensing (Sales and Pricing Models) - - Secure Distribution -

HASP HL Hardware-based solution Software-based solution  Software is locked to a hardware key  Software can run only if hardware key is connected to the computer  Uses AES encryption algorithm  Key’s memory securely stores licenses HASP SW DRM Family

HASP HL Hardware-based solution Software-based solution HASP SW DRM Family

Hardware-based solution Software-based solution  Copy protection & license management solution for the enterprise  A single HASP HL key connects to any station in the network  A single key controls concurrent users accessing the application HASP HL Net HASP SW DRM Family

Hardware-based solution Software-based solution HASP HL Net HASP SW DRM Family

Hardware-based solution Software-based solution  Software and licenses are locked to the computer  Software can run for a grace period during which it is activated via activation server  Enables super distribution HASP SL HASP SW DRM Family

End user purchases software Software activated by entering activation code or via phone Software locked to end user computer Hardware-based solution Software-based solution HASP SL HASP SW DRM Family

HASP TT Hardware-based solution Software-based solution  Creates secure trialware versions  Super distribution - Pass-along copies become trialware copies too  A marketing tool HASP SW DRM Family

HASP TT Hardware-based solution Software-based solution HASP SW DRM Family

HASP DocSeal Hardware-based solution Software-based solution  HTML document protection system  Documents can be viewed only if hardware key is connected to the computer  Prevents “print”, “copy” “save as”  Uses special secure Aladdin viewer HASP SW DRM Family

HASP DocSeal Hardware-based solution Software-based solution HASP SW DRM Family Author creates content Author encrypts content using HASP Content decrypted via HASP key and viewed with DocSeal Viewer

HASP Strengths – Superior Security Technology Strong hardware-based encryption algorithm Server-based Product Activation Envelope: automatic and quick security in 4 dimensions Secure licensing and Remote Update System (RUS)

Program.exe Prevents illegal use Prevents reverse engineering Prevents code debugging Anti-debugging Encrypted.exe Random multiple protection layers Prevents cracking Program.exe } Original File Protected File HASP Strengths - Envelope

Protection choices: –Hardware-based –Software-based Single user and multi user support Automatic and customized protection Numerous locking mechanisms and protection strategies HASP Strengths – Flexible Protection Strategies

Over 80% of our customers choose HASP because it’s so easy to use Intuitive tools Samples Automatic licensing Protect Once – Deliver Many™ HASP Strengths – Ease-of-Use

Licenses used to implement innovative sales and pricing models Can be stored in hardware key or in secure storage on disk / server Automatic licensing Customized licensing Remote license updates (RUS) HASP Strengths – Flexible Licensing

HASP Strengths - Flexible Licensing

HASP Business Benefits (1) Increases your sales –Get paid for every software copy delivered –Sell the way customers want to buy –Offer attractive pricing models enabling you “to grow with your customers” –Implement on-demand models which can bring you more money –Get long-term and constant revenue streams from existing customers –Turn casual copies into revenue –Reach a broader audience and more markets

HASP Business Benefits (2) Secures your most vital assets –Protection for your intellectual property –Protection of trade secrets and know-how –Protection of beta software

Increases profitability –Reduce the development costs of implementing protection (Protect Once-Deliver Many) –Use new distribution channels (ESD, trialware) to reduce COGS Increases productivity –Quick time to market with protection and license separated –Quick and easy to integrate protection solutions, and out-of-the-box license models –Address new business opportunities quickly – licensing determined by business decision makers HASP Business Benefits (3)

Opens new marketing opportunities –Increase market share –Get competitive advantages –Launch new products with maximum impact –Helps you segment your market (e.g. low end and high end solutions) –Securely expose product capabilities –Use personal networking and casual sharing as a marketing tool –Viral marketing with super distribution –Collect user data (optional) –Personalize versions HASP Business Benefits (4)

HASP Business Benefits (5) Opens new sales opportunities –Opens up innovative and attractive pricing schemes: charge by units, by users, per usage (time, executions etc( –Cuts your sales cycle: rental and subscription yield shorter purchasing decisions for end users

Offers your customers superior user experience –Your customers can use your software anywhere, anytime: portability of protection and licenses; cross-platform –Localization and branding –Customizable end-user interfaces –Downloadable drivers –Reliability that ensures no application down-time Lets you improve relationship with your customers –Protect your paying customers, secure their investment –Give your customers choices HASP Business Benefits (6)

HASP Customers

Summary: HASP is Your Business Enabler Prevents software piracy and unauthorized use of your licensed software Protects your intellectual property Gives security and licensing choices that meet your business requirements Decreases entry barrier for new customers Increases revenue from existing customers Opens up innovative and attractive pricing schemes Protects your paying customers and gives them choices

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