The Orpheum Theatre “Where the best new movies meet the good old days.” McKenna Mielke SBM 338 Fall 2010.

Slides:

Advertisements

Similar presentations

Marketing mix THE TIMES 100.

Advertisements

Promotion Means Effective Communications Marketing Chapter 15.

American Girl Historical Doll Video Games Marketing Account Proposal (Shortened Online Version) Prepared by: Kristin Regn Words and Music by: Kristin Regn.

SETTING YOUR TARGET MARKET. Setting the Target Market The target market for a product is the type of person you are hoping to attract to buy your product.

What Makes a Good Ad?. Advertising  Goal A good ad will encourage consumers to remember the product.

1 New Belgium Advertising Plan for the fiscal year of Prepared by Holly Farnum 4/30/14 JTC 355- Advertising Final Ad Campaign Prepared by Holly.

Think creative, No boundaries Visual communication design 03 Jacky Cahyadi, S.Sn.

1 Matakuliah:G0492 / English for Advertising Tahun: 2005/2006 Advertising Planning and Strategy Strategic planning The Marketing Plan The Advertising Plan.

Advertising Awareness: Criticizing Commercials.  Television  Radio  Newspapers and magazines  Internet  Billboards  Movies  Anywhere else ? Where.

Principles of Marketing Lecture-33. Summary of Lecture-32.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

Chapter 14.1 Introduction to Business and Marketing

Advanced Marketing The Promotional Mix. Promotion Defined Any form of communication used to inform & persuade consumers to buy products or services.

Sports & Entertainment Marketing Mr. Bernstein Promotion, pp May 13, 2013.

International Marketing © Thomson/South-Western ChapterChapter International Marketing Communication Exemplify the communication model and steps.

Chapter 31: Using the marketing mix Promotion. What is promotion? The process of communicating with customers or potential customers Can be informative.

Strategic Planning. Citizens Bank Case Marketing Challenges –Minimize customer attrition to under 10% –Build awareness of Citizen Bank –Reduce customers’

 Spot light Outdoor Cinema is a New York based company founded in It operated the first big screen outdoor movie theater in Babylon New York, Long.

Do You Have a Web Site?. Everyone does, don’t they?

4I. By the time you finish this unit you should be able to: Identify the activities that make up marketing.

Personal Selling. Personal communication of information to persuade somebody to buy something. Personal communication of information to persuade somebody.

Targeting New Markets. Lesson Goals: Learn the basics of marketing and advertising Develop a systematic process of analysis Develop an effective advertising.

Read to Learn Define advertising. List types of media that businesses use to reach potential customers.

Promotion= Communication techniques aimed at informing, influencing, and persuading customers to buy or use a particular item. this involves communication.

World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

1920’s Advertisements. What is the purpose of Advertising? To persuade a consumer to buy a particular product or in some cases a lifestyle. To inform.

WHAT IS MARKETING? the process of making customers aware of products and services, attracting new customers to a product or service, keeping existing customers.

Marketing & Advertising The Brochure Project. Technology Standard Abilities for a Technological World: Standard 11 - Students will develop abilities to.

Marketing Information Management Marketing Research.

Chapter 11 Marketing Communications Copyright 2006 Prentice Hall Publishing Company 1 Integrated Marketing Communications.

WHAT YOU NEED TO KNOW! Marketing. Definition of Marketing Marketing :  management process that:  Identifies  Anticipates  Satisfies customer requirements.

© 2000 South-Western College Publishing Slide #1 Marketing Management 2nd Edition Chapter 12: Designing Effective Promotion and Advertising Strategies.

WHAT YOU NEED TO KNOW! Marketing. Unit Vocabulary Market Marketing Marketing Mix Price Target Market Product Place Promotion Marketing Functions Market.

Marketing Definition of Marketing (it’s not just selling) Marketing is… … the strategy of bringing consumers and products together… …from product development.

Business Plan Project My Money My Business Spring 2010.

Advertising. Focus Questions What is a brand? How do companies capture your interest in their products? Why do so many advertisements target young people?

Welcome to “The Future of America”. Advertising vs. Marketing Marketing: A series of business processes taken by a company to develop, communicate with.

The Marketing Plan ProductPromotionPlacePrice. Product What products will you sell? 1.Research the competition to determine what products customers want.

Standard 3.1.  Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.  Advertising Media – non-personal.

Question 5: How did you attract your target audience?

PROMOTIONAL MIX.  Strategy used by companies to inform and persuade a target market  “Any combination of Advertising, Selling, Publicity, and Sales.

Promotional Strategy Chapter 16: Sales Promotion Part 5: Trade Promotion.

LECTURE 8 Promotion. It is no longer enough for a business to have great products. Customers need to know about a great product and be persuaded to buy.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

Salman Ahmed Qurraishi.  Advertising mean “to Communicate”  Advertising is defined as any “paid-for method of promotion”. Advertising is the main form.

Or the 4 Ps of marketing.  The marketing mix or 4 Ps of marketing: ◦ Price ◦ Product ◦ Promotion ◦ Place  Decisions about these are based on the results.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

Marketing Mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

1920’s Advertisements. pick 5 ads. For each, comment on the nature of the ad, how it works, what the target audience is, what values of the 1920s it reflects,

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

Marketing Mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

Marketing mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

ACO501 – Accommodation Sales & Marketing

Marketing What you need to know!.

Lecture 15 Developing An Advertising Plan

Technical Communicators in Training roles

Cindy Stone Consulting, LLC

Marketing & Advertising

Analysis (SWOT Analysis + Competitors Analysis)

Advertising: Creating the Message

Promotional Concepts & Strategies

The Marketing Mix.

Promoting Your Product

A Brief History of Marketing

© 2013 Cengage Learning. All Rights Reserved

Marketing & Advertising

Ok…. So… Its time for you to start your

Integrated Marketing Communications

Marketing Proposal: UC Irvine Men’s Volleyball Team

Presentation transcript:

The Orpheum Theatre “Where the best new movies meet the good old days.” McKenna Mielke SBM 338 Fall 2010

Advertising Strategy Main Challenge: ‘Non-Profit’, Size Main Tactic: To persuade potential customers that the historic location, affordable prices make the Orpheum Theatre worth the wait. Market the Theatre, not the Movies

Campaign Proposal Target Audience: History enthusiasts, families, people who want to ‘buy local’ Strengths: Unique atmosphere, low prices, few previews, historic building Weaknesses: Size, long waits for movies to arrive, hours of operation

The Competition Carmike Cinemas, Great Falls, Montana – Strengths: Selection, Hours of Operation, Speed – Weaknesses: Expensive, Crowded, Previews

Unique Selling Proposition(s) History Affordability Hometown Pride

AD 1

Newspaper Ad

AD 3

Brochure (Outside)

Brochure (Inside)

Radio Ad In Conrad you’ll find a quiet little theatre with big personality just off the corner of Main Street and Fourth Avenue. But it’s inside the Orpheum where you’ll find the intersection of today’s best films and yesterday’s elegance. Affordability, history, and hometown pride, what do YOU see in the Orpheum?

TV Commercial Storyboard

Postcard

Yellowpage Ad

Billboard

Website Home History

Website About Us Showtimes

Website Contact Us Map

Promotional Objects Calendar & Microwave Popcorn

Booth Layout

Trifold

International Ad (Australia)

Business to Business Postcard

The End The threads: The visual of the “O” Black Font choices