© 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL & PROPRIETARY—For Internal Use. Reimagining the HMI: (Autonomous) Fast FWD May 13, 2015 Kristin Kolodge│ │

2 Year / Project / Study Name © 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use U.S. Tech Choice Study SM I want a faster horse…

3 Year / Project / Study Name © 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use U.S. Tech Choice Study SM 2015 U.S. Tech Choice Study 59 Technologies Grouped in 6 Categories Navigation Driving Assistance Collision Protection Energy Efficiency Entertainment & Connectivity Comfort & Convenience Measure preference among 59 future and emerging technologies using most preferred/least preferred choice methodology Measure importance of 27 technologies and how shoppers would choose different technology bundles for their next vehicle with reasonable prices

4 Year / Project / Study Name © 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use U.S. Tech Choice Study SM Consumer Shift Toward Collision Protection Technologies In-vehicle experience Driver distraction Value add benefit Cost (in a world of “free”) Occupant and vehicle safety Ready for “help” Long term benefits Enabler

5 Year / Project / Study Name © 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use U.S. Tech Choice Study SM Data from the 2015 U.S. Tech Choice Study has been removed from this presentation. For more information on results from this study, please contact: Kristin Kolodge

6 Year / Project / Study Name © 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use U.S. Tech Choice Study SM Building Blocks for Self-Driving Automation As the industry builds toward the future where Self-Driving vehicles are a reality, it is important to understand how different technologies will influence that movement and what consumers think of those technologies as we move forward toward acceptance. Traffic Jam Assist Limited Self-Driving Automation Full Self-Driving Automation

7 Year / Project / Study Name © 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use U.S. Tech Choice Study SM Technology Emotional Trajectory – Ideal State Experience Acceptance Trust Reliance Perpetuates future interest in advanced technology development Usability is Paramount to Progression Goal: Simple, intuitive, safe, and easy to use for all – first time

8 Year / Project / Study Name © 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use U.S. Tech Choice Study SM Warranty Cases Malfunctions not brought to warranty Soft “Inadequacies” needs addressed but not as preferred Missed Opportunities vehicle misalignment with market expectations Redefinition of Quality Warranty Cases Malfunctions not brought to warranty Soft “Inadequacies” needs addressed but not as preferred Missed Opportunities vehicle misalignment with market expectations Traditional QualityConsumer Quality Design Quality Consumer Behavior

9 Year / Project / Study Name © 2015 J.D. Power and Associates, McGraw Hill Financial. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY—For Internal Use U.S. Tech Choice Study SM Thank You