May 16, USB 2.0: An Evolution Underway Jason Ziller Technology Initiatives Manager, Intel Corporation Chairman, USB Implementers Forum

May 16, USB Market Growth USB Market Sales Grew by 25x During the Past 20 Months! USB Product Sales in 55% of U.S. Retail Source: PC Data (represents 55% of total U.S. retail market) Sales in Dollars Aug-98Aug-98Nov-98Nov-98Feb-99Feb-99May-99May-99Aug-99Aug-99Nov-99Nov-99Feb-00Feb-00

May 16, Scanners and Printers Trends % U.S. Retail Sales of USB Vs. Non-USB % Market Share Source: PC Data (represents 55% of total U.S. retail market) Ink Jet Printers ScannersScanners Aug-98Aug-98Nov-98Nov-98Feb-99Feb-99May-99May-99Aug-99Aug-99Nov-99Nov-99Feb-00Feb-00

May 16, Breadth of USB Peripherals Percent of USB in U.S. Retail Market for March 2000 % Market Share Peripheral Categories Source: PC Data (represents 55% of total U.S. retail market)

May 16, External USB Storage Sales Source: PC Data (represents 55% of total U.S. retail market) % U.S. Retail Sales of USB Vs. Non-USB % Market Share Flash Memory Readers HDD - External CD-RWCD-RW Jan-99Jan-99Mar-99Mar-99May-99May-99Jul-99Jul-99Sep-99Sep-99Nov-99Nov-99Jan-00Jan-00Mar-00Mar-00

May 16, USB Demos

May 16, Addressing Portable Device Needs w “Mini-B” connector – Receptacle is 1/20 of standard “B” connector (volume) – Plug is 1/6 of standard “B” connector (volume)

May 16, Ease of Use PC Driving USB w Set-up takes a long time and is confusing w Frequent PC crashes w Cable spaghetti with device conflicts w Inaccessible connectors w Poor hot-plug support w Set-up is quick and easy w Eliminate device conflicts – replace legacy ports with USB w Front panel USB connectors – easy, anytime access w Instantly Available PC / Fast Boot – faster access, less noise, Energy Star* The Ease of Use Solution PC circa 1999 *Other brands and names are the property of their respective owners

May 16, USB IC Sales Growth $0 $100 $200 $300 $400 $500 $600 $700 $800 Source: In-Stat Group, Q Units (M) IC TAM ($M) IC Volume (in Millions) IC Sales (in Millions)

May 16, Installed Base of USB-Equipped PCs Source: In-Stat Group, Q Installed Base (M Units)

May 16, USB Implementers Forum, Inc w Over 700 member companies w Recently incorporated to support expanded compliance program w Active committees: – DWG, Compliance, Logo (will transition to Marketing) – If you want to participate, send to

May 16, Compliance Testing Improves User Experience Real Issues are Resolved at the Workshops! Printer 9% Imaging 7% Audio 5% Communication 19% HID 23% Over 1000 Products on Integrators List; More Added Every Workshop Over 1000 Products on Integrators List; More Added Every Workshop Hub 9% Other 11% Mass Storage 17% Devices Tested at March ‘00 Compliance Workshop

May 16, New Compliance Program Model Testing available to vendors anytime through certified independent test houses Testing Availability Needed to Implement Incentive Program Vendor Incentive Needed for Feasible Test House Business Model Logo license provides incentive for vendors to perform and pass compliance testing Both Testing and Incentive Are Dependent Upon Each Other for Success

May 16, The First Certified Independent Test Labs Cable/connector: w Contech Research, Inc. w National Technical Systems Device: w Professional Multimedia Testing Centre w More certified test labs on the way… Congratulations!Congratulations!

May 16, Benefits of Testing w Integrators List w Test certificate w Marketing opportunities – Website: product search, featured products – Retail marketing programs w New USB logo

May 16, New USB Logo w Core = USB goodness (simple, speedy, expandable) w Message to channel: compliance – Identified as passing USB-IF compliance testing w Message to Users: New and exciting – Optional identifier for high-speed product “Hi-Speed” USB “USB-IF Listed” Concept only

May 16, – 480Mb/s vs 12Mb/s – Adds third speed to today’s two existing speeds w Fully compatible with today’s USB – Same cables and connectors – Same full/low speed signaling and functionality – Same dynamic attach/detach detection model – Same power and power management features w 40x faster than today’s USB What Is USB 2.0?

May 16, Compatibility w If user has USB 1.1 devices/hubs, then upgrades to a USB 2.0 PC: – 1.1 devices/hubs work the same or better on the USB 2.0 PC w If user upgrades to USB 2.0 PC, then purchases 2.0 devices/hubs in addition to their existing 1.1 devices/hubs – USB 1.1 and 2.0 devices/hubs co-exist, and operate as they would separately

May 16, User Peripheral Vendor System Vendor Investment Protection: w Can use existing peripherals Increased Sales Opportunity: w Easy migration path w Can still support huge installed base of USB-capable PCs Ease of Use: w Same connector w Continues to support existing peripherals Benefits of Compatibility "USB 2.0 is a definite benefit to retailers because of its compatibility with today's USB products. The backwards compatibility is key so that the current devices we sell today will stay compatible with future systems. Also, USB 2.0 helps keep shelf space requirements down, since you won't need multiple versions of the same product differing only by the connector." -- Sr. Buyer, Best Buy Co., Inc.

May 16, Supports Multiple High-Speed Peripherals Running Simultaneously Peripheral Desired BW Comments Conference Cameras Mbs Allows up to MPEG-2 quality without compression Scanners50-100Mbs+ Higher resolution, more colors Printers50-100Mbs+ Higher resolutions, more colors. Or elimination of line/page buffers allows lower cost External Storage Up to 240Mbs CD-RW, ZIP*, MO, Flash card reader, HDD,... Broadband Connection Mbs Cable, DSL, Ethernet, HPNA,... Supports High-Speed PC Peripherals * All other brands and names are the property of their respective owners

May 16, USB 2.0 Demos w Functionality – Scanners and Zip* drive connected to PC running Windows * 2000 w Compatibility – USB 1.1 devices running on USB 2.0 PC – Devices connected via standard USB cable w Performance – Full-motion video running while scanning an image – USB 2.0 (high-speed) scanner is faster than USB 1.1 (full-speed) scanner * All other brands and names are the property of their respective owners

May 16, Consumer Digital A/V PC 1394 DV camcorders, D-VHS, HDTV, digital set-top, digital home A/V USB (All Speeds) Printers, scanners, external storage, HID devices, mice, keyboard, digital still and PC video conf camera USB 2.0 and 1394 w USB 2.0 will be ubiquitous on all PCs (business and consumer) w 1394 will be on many consumer PCs targeted at digital convergence with CE devices

May 16, Progress of Development w USB 2.0 Promoter Group formed 14 months ago – Announced at IDF Spring ’99 w Final spec released on April 27, 2000 w Prototype hardware/software demonstrated at IDF, WinHEC, and today w Strong industry development is underway – 50+ companies planning to ship USB 2.0 building block products this year – 9 press announcements at this Developer Conference w First systems and peripherals expected to ship in Q Note: All dates provided are for planning purposes only and are subject to change.

May 16, USB 2.0 Promoter Group * All other brands and names are the property of their respective owners

May 16, USB 2.0 Core Team w Compaq: Ken Stufflebeam w Hewlett-Packard: Ed Beeman w Intel: Jason Ziller, Brad Hosler w Lucent: Kevin Lynch w Microsoft: Mark Williams w NEC: Moto Sato w Philips: Chris Vandenbulcke, Geert Knapen

May 16, USB 2.0 Electrical Working Group w Jon LuekerIntel (Chair/Editor) w David WootenCompaq w Matt NiebergerHewlett-Packard w Larry TaugherHewlett-Packard w Venkat IyerIntel w Steve McGowanIntel w Mike PennellIntel w Todd WestIntel w Gerrit den BestenPhilips w Marq KolePhilips w Zong Liang WuPhilips w Jim CleeLucent w Jim GuziakLucent w Par ParikhLucent w Dave ThompsonLucent w Ed GiaimoMicrosoft w Mark WilliamsMicrosoft w Toshihiko OhtaniNEC w Kugao OuchiNEC w Katsuya SuzukiNEC w Toshio TasakiNEC

May 16, USB 2.0 Hub Working Group w John GarneyIntel (Chair/Editor) w Ken StufflebeamCompaq w David WootenCompaq w Matt NiebergerHewlett-Packard w John HowardIntel w Venkat IyerIntel w Steve McGowanIntel w Geert KnapenPhilips w Zong Liang WuPhilips w Jim CleeLucent w Jim GuziakLucent w Dave ThompsonLucent w John FullerMicrosoft w Nathan ShermanMicrosoft w Mark WilliamsMicrosoft w Nobuo FuruyaNEC w Toshimi SakuraiNEC w Moto SatoNEC w Katsuya SuzukiNEC

May 16, Intel’s Role in USB 2.0 w During the past year: – Led development of USB 2.0 specifications u USB 2.0 bus spec u Enhanced host controller interface spec u USB 2.0 transceiver macrocell interface spec – Developed Peripheral Developer Kit w During the next year: – Enabling tools, training, and services – Compliance tools and testing – Motherboards with USB 2.0 – Chipset in 2001 Note: All dates provided are for planning purposes only and are subject to change.

May 16, Transition to USB 2.0 w Smooth transition to USB 2.0 is essential to its success – Early adopters must be role models w Requirements: – High quality products – Full compatibility with USB 1.1 Thorough Testing Is Key!

May 16, USB 2.0 Enabling – Tools, Training and Services w Peripheral Developer Kit (PDK) w Compliance Device w Bus Analyzers w USB 2.0 Developer Conferences w Design Guides w Intel’s Platform Integration Lab Look for More Information at developers.usb.org

May 16, USB 2.0 Compliance Tools w Compliance tools and testing being developed for every link in the chain – Hosts, hubs, and peripherals w Compliance “bar” will start high w Start 480Mb/s testing in Compliance Workshops in 2H’00 w New logo will provide incentive to pass testing Note: All dates provided are for planning purposes only and are subject to change.

May 16, Summary w USB is a market success, but… the best is yet to come! w USB 2.0 development is progressing well with final spec released and prototype hardware/ software demonstrated w Smooth transition to USB 2.0 is key to its success – Early adopters must be role models – Take advantage of enabling tools, training, and services Develop 2.0 in 2000!