Social Media Target Market Analysis By Susana Yee from Buzzsmith Media

Identify the Target Based on Job Based on Job Based on Hobbies Based on Hobbies Based on Age Based on Age

Target’s Needs & Goals Physical Physical Emotional Emotional Personal Personal

Features Your Practice Offers Special services Special services Extended hours Extended hours Hydraulic table Hydraulic table Customer service Customer service Handicap accessible Handicap accessible Long term discounts Long term discounts

Benefits Your Services Provide What makes them different What makes them different How they go above and beyond How they go above and beyond What consumers can gain What consumers can gain Why benefits outweigh costs Why benefits outweigh costs

Places to Find Members of This Market Where they shop Where they shop Where they socialize Where they socialize What daily activities they do What daily activities they do Online newsgroups Online newsgroups

Publications They Read Local Magazines Local Magazines National Magazines National Magazines Print Publications Print Publications Online Newsletters Online Newsletters

Groups They Belong To Support groups Support groups Civic organizations Civic organizations Professional associations Professional associations Social clubs Social clubs

Special Events & Important Dates Awareness Days Awareness Days Cancer survivors Cancer survivors Races Races Athletes Athletes Stressful seasons Stressful seasons Accountants Accountants

Companies & Wellness Providers Who Service This Market Specialty products Specialty products Physicians Physicians Other allied healthcare providers Other allied healthcare providers

Trends That Will Most Likely Affect This Market Industry changes Industry changes Aging Aging Finances Finances Global transformations Global transformations

Where They Look for Help Online resources Online resources Telephone book Telephone book Bulletin boards Bulletin boards Friends Friends Organizations Organizations

Needs That Aren’t Being Met by Traditional Services & Products Physical Components Physical Components Relief from a current condition Relief from a current condition Emotional Components Emotional Components Compassion Compassion Understanding Understanding

Conclusion Identify your target market Identify your target market Create goals based on their physical and emotional needs Create goals based on their physical and emotional needs Provide unique features that your company offers Provide unique features that your company offers Explain the benefits of your company vs. others Explain the benefits of your company vs. others Pinpoint the specific places they go and groups they belong to Pinpoint the specific places they go and groups they belong to Note the particular publications they read Note the particular publications they read Understand how special events, dates, and trends will affect them Understand how special events, dates, and trends will affect them Work together with providers who also service this market Work together with providers who also service this market Analyze their online resources and typical help forums Analyze their online resources and typical help forums Figure out which of their needs are not being met by traditional outlets Figure out which of their needs are not being met by traditional outlets