Advertising 101 Techniques and Forms

Definitions Advertise: to communicate information through print and digital media about a company's product or service. The information is usually targeted to those the company believes have the most interest in the product or service. Demographics: information regarding the size and characteristics of a particular population of people of interest to advertisers such as their age, gender, income, education, size of household, ownership of home, etc. Advertising is  paid for  a way of promoting products, services  distributes information  form of communication (between manufacture and consumer)  integral part of pop culture  an important economic force

Most Expensive Commercial ve_advertisement_u_have_ever_seen/ Specifics: 120 seconds in length 606 takes 6.2 million to make 3 months to complete

Costs of Advertising The cost of advertising depends on the medium:  National T.V. Advertising Cost: $35, million per 30 second slot  National Magazine Advertising Cost: $3, 000-$25, 000 per full page ad per issue  National Newspaper Advertising Cost: $28, 000 per half a page per day *these costs do not include set up costs which range from $1, , 000* Statistics 2009

Super Bowl Advertising Cost of 30 seconds worth of airtime: 1967  $  $4 million

Food for Thought

Advertising in Canada Revenues for the advertising and related services industry was nearly $6.8 billion in 2008 (this was an increase from $1 billion from 2006). 71, 525 people were employed in the advertising industry in Canada as of From 2000 to 2009, the share of net advertising dollars related to web based applications jumped from 1.3% to 17.2% The share net of advertising dollars for newspapers dropped by almost half, from 33.4% to 19.2%, for same 9 year bracket. The net share made from advertising on television, magazines and radio remained relatively the same.

In the US… 70 BILLION was spent on television marketing in Online-25.8 billion-more than print (22 billion)

Guinness Book of World Records Canada’s Much Music holds the world record for the world’s shortest TV commercial. The commercial is a promotional spot for the TV station and lasts 1/60 of a second. There are 12 versions of the promotional spot. They were first aired on January 2,

What is being sold? McDonald’s “First Love” commercial iPod commercials Questions: How are each of the products above being sold? How are these companies making their product appealing to the audience?

Product Placement Britney Spears’s “Hold it Against Me” Paid $500, 000 for promoting various products Questions: What are some of the product she endorses? Clever or Sell-Out? To be continued…

Ambient Advertising