NewLife Fitness Studio(s) A Business Plan Antoinette Johnson Copyright© 2003. All Rights Reserved.

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Presentation transcript:

NewLife Fitness Studio(s) A Business Plan Antoinette Johnson Copyright© All Rights Reserved

Who: Executive Summary  Mission  Business Concept  Values  Opportunities and Strategy NewLife Fitness

What: Services/Research/Advertisng  Product / Services  Market Research  Advertising NewLife Fitness

What: Product/Services  Group or Individual Classes Yoga, Pilates Aerobics, Weight Training, Kickboxing, etc. Counseling, Massage  Cardiovascular Equipment Treadmills Elliptical Cross-Trainers Climber/Steppers Recumbent Bikes  Weight Equipment Free Weights Circuit Training NewLife Fitness

What: Product/Services Weight Equipment Free Weights Circuit Training Weight Machines Amenities Childcare Location near 24 Hour Retailers plus our 24 / 7 Availability Counseling / Therapy/ Therapeutic Massage Healthy Food and Drink Buffet Monthly Newsletter with Discount Coupons from local merchants NewLife Fitness

What: Market Research Client Demographics  Age  Gender  Commuting Adults  Residence NewLife Fitness

What: Advertising  Advertising Strategy  Pricing Strategy (See Handout of Break Even Analysis)  Public Relations NewLife Fitness

When and Where: Location  24 Hour Availability  Locations near major 24 Hour Retailers NewLife Fitness

Why: in Closing  60% of Americans are Overweight  Obesity 2nd largest cause of preventable deaths in U.S.  Health, Fitness and Nutrition Next Trillion $$$Dollar Industry NewLife Fitness

Any Questions? NewLife Fitness