IMAP Implementation Committee, 13 February 2015 Melbourne visitor signage project Helen Hardwick, Program Manager Tourism Strategy

Melbourne – the world’s most liveable city

But not the world’s best signage system

Melbourne’s wayfinding signage Different authorities involved in Melbourne’s wayfinding signage. CEOs of Melbourne Tourism Partnership (MTP) approved visitor signage project: o Desk top research o Consultancy phase o Implementation

Legible London: one of the best

Consultancy phase

Next steps CoM’s two ‘streams’ of work: o Improve wayfinding signage in the Melbourne municipality o Improve consistency of messages carried by signs most used by visitors: across transport modes and municipal boundaries (nine agencies collaboration)

1. Melbourne municipality o Audit street-based wayfinding signs o Upgrade signs and update content o Create a wayfinding ‘road map’ (linking entry points with major destinations) o Develop user-evaluation framework o Create mapping system for CoM signs o redesign elements of our signs??? o (draft) signing guidelines

The mapping system: design process

MTP CEOs: established Melbourne visitor signage coordinating committee o Nine authorities (six councils + three state agencies) o Build ‘common threads’ between roads, p/t, pedestrian signage systems + across municipal boundaries Committee’s first action: o Build a Master Style Guide outlining agreed signing principles, guidelines and language 2. Melbourne visitor signage project

Master Style Guide Part 2: Implementation Part 1: Strategy Don’t Make Me Think Clean Up What I Need, When I Need It Stepping Stones Invest Wisely

Transport for London CoM engaging TfL: advice on … o Building a wayfinding ‘road map’ o Integrating maps + signs across walking + public transport journeys o Digital + physical: complementary o Accessibility o Sign design + materials o User testing: 2 x pilot areas (TfL’s research + evaluation base)

Cost TfL fees: o tbc Master Style Guide o Content (agreed symbols – design work) o Frequency + siting o Infrastructure

Recommendation That the IMAP Implementation committee: o consider inner Melbourne councils participating in TfL’s Melbourne program o Approve an amount of $6,000 contribution towards the cost of the visit and agreement to use TfL’s research / IP o This approval be subject to a program for the Melbourne visit being submitted to the Chair of the IMAP Implementation Committee by 31 March 2015