_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Finding Business Information for Commerce 3MC3 Ines Perkovic Business Liaison Librarian Innis Library March 2010

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 The Big Questions  I know how to find marketing information for Canada, but how do I get it for Hamilton or Burlington? ▪ Competitors lists ▪ Articles ▪ Consumer & Demograhic Info ▪ Economic and Industry Data

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Your Challenges  Hard to find information for low levels of geography  Many of the establishments you’re working with are small and private (no obligation to report sales, etc.)  Statistics Canada and other agencies obligated to maintain confidentiality

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Canadian Business Databases (CBD): Best source for finding local competitors  Over 1.5 million Canadian companies!  Includes private & public companies  Provides sales and employee size (in ranges)  Allows you to get down to the postal code level.  Lets you search by company name, location, sales, American SIC or NAICS and more.  Current year only.  Available on and off-campus. NOTE: Access is limited to 3 simultaneous users

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Canadian Business Database: Custom Search Select search criteria & create form Online tutorial available New

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Finding all the beauty salons in Hamilton using the NAICS code Key in your industry code(s) Select province & city NOTE: American and Canadian NAICS codes are comparable up to 5 digits. Can be variation at 6 or more digits. CBD uses American NAICS.

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Result: 377 beauty salons in Hamilton

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Entries include address, contact, employee size & sales ranges, credit rating, lines of business

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Hamilton Business Directory Contains over 18,800 profiles Use Advanced Search to locate companies by name, address, NAICS code, employees and more.

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 News Databases Best source for articles on local business & industry Factiva and/or LexisNexis ▪ include local papers like the Hamilton Spectator, Guelph Mercury, Ottawa Citizen, Toronto Star and Windsor Star, plus national papers like the Globe & Mail and the National Post Actualite Francophone Plus ▪ includes French language newspapers, plus a few English language papers from Ontario such as the Barrie Examiner, Brantford Expositor, Niagara Falls Review, Sarnia Observer, St. Catharines Standard, Sudbury Star and more.

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Factiva: Finding articles on a company or industry. Example: Stoney Creek Furniture Select full-text search

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Result: Several articles, many of which are from the Hamilton Spectator Click on headline to view full-text of article 150 articles that mention SCF

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 CARD (Canadian Advertising Rates & Data) Best source for identifying local media sources Entries include advertising rates/costs and some circulation figures Results can be refined by category, by type & more … Search e.g., Brampton CARD Online – 1 user at a time CARD in Print – INNIS Reference

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Canadian Consumer, Demographic, Economic & Industry Data Some of the Best Library Sources & Web Sites Conference Board of Canada e-Library Global Market Information Database MarketResearch.com Academic Reference Books Industry Canada Statistics Canada ▪ Public web site ▪ E-STAT / CANSIM ▪ Canadian Business Patterns (DLI)

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Conference Board of Canada e-Library > Browse by Topic  Economic outlook reports for Canada, provinces and 27 cities including Hamilton & Toronto.  Reports cover Canadian industries such as accommodation, air transportation, construction, electrical equipment, food manufacturing, food services, machinery manufacturing, professional services, textiles & apparel, etc.  Indexes of consumer and business confidence

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Global Market Information Database: Reports on industries & lifestyles in Canada

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 MarketResearch.com Academic Contains lengthy and detailed market research reports on specialized/niche industries. Coverage is primarily U.S. Sample Reports Prices are for info only

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Reference Books FPmarkets: Canadian Demographics 2010 Contains current demographic data for almost all markets across Canada. Has information at the city level. Previous editions available at Mills. INNIS Reference HC 111. S Best Customers - Demographics of Consumer Demand, 3 rd ed. Identifies who the best and biggest customers are for hundreds of individual products and services U.S. focus INNIS Reference HC 79.C6 R

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Industry Canada Number of businesses in Canada Distribution of firms in Canada by growth rate Employment generation & revenue performance across the growth distribution Sample Sources Direct links included on course research guide

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Statistics Canada > The Daily Newsletter profiles NEW statistical releases. Articles contain analysis, numbers & additional sources. Search or Browse The Daily Coverage: 1995 to current

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Statistics Canada > Specialized Search Tools > Summary Tables Statistics by subject – overview of trends and brief articles Statistical tables also available by metropolitan areas Browse or search for statistics

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Sample summary table: Metropolitan Area - Hamilton

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Statistics Canada > Specialized Search Tools > Community Profiles 2006 Census Data Available for Some Characteristics Change data display here

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Statistics Canada > Census > Census Tract Profiles (Neighbourhoods) Submit postal code 597/index.cfm?Lang=E

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Basic Census Data for Tract 45 which includes postal code L8S 4M4 Relevant Census Map here Change data display here

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Maps of Census Tract 45 Variety of census tract maps available. Map size can be adjusted. Other census maps available at Stats Canada.

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x Census Data by FSA available at public Statistics Canada site (see course guide for link) Previous years available via Library Data Service in Mills. Forward Sortation Areas for Hamilton. See Canada Post for other maps.

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Census Data for FSA L8S in Hamilton

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 E-STAT: CANSIM & Census data Browse for data by topic here Search for data here Site includes current & historical statistics Use E-STAT via the Library Web Site to get socio- economic data for FREE.

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 E-STAT: CANSIM table Household spending table Select a table & choose items from the menus

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Result: Create a table, bar graph, etc. Average food expenditure (dollars) in Ontario

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 E-STAT: CANSIM table Retail commodity sales, by retail trade sector Select a table & choose items from the menus

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Result: Create a table, bar graph, etc. Food & Beverage Store Sales

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Canadian Business Patterns Tracks Canadian Business Population  Indicates number of companies in an industry (NAICS) by geography (city, province, etc.) over time  Years available:  Mills Library Data Service (1 st floor)  1991 – Innis Library via Programs menu NOTE: Each year must be searched separately  Employee size range also provided Statistics Canada DLI Product In Library Use Only

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Canadian Business Patterns: Sample Data Funeral Homes in Hamilton, Ontario Total Indeterminate76767 Subtotal Employee Size Range

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Other Potentially Useful Sources City Hall web sites Social agency web sites Industry or Trade association web sites (e.g., Retail Council of Canada) Previous Commerce 3MC3 reports on reserve at Innis Library

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 McMaster Library Home Page Research menu ▪ Subject & Course Guides Course Guides tab > Commerce –Commerce 3MC3 – Applied Marketing Management Class Presentation & Course Research Guide

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Course Research Guide for 3MC3: Page also includes links to Library Presentation Slides & Citation Guide for Business.

_________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca x22081 Innis Library Service Desk Hours: Mon.-Thurs.: 8:30am to 11pm Friday: 8:30am to 6pm Sat. : 10:30am to 6pm Sun.: 12:30pm to 8pm Phone: (905) , ext IM / Live Chat: