“From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product Santa Barbara SCORE, in conjunction with the Small Business Administration, helps small businesses and startups by offering free mentoring/counseling relationships in all fields of business with the assistance of individuals possessing deep experience in those fields. We utilize personal client contact and online tools provided by SCORE’s national organization exclusively for our clients. SB SCORE alone provides completely objective, confidential, free mentoring throughout our relationship.

John Richardson, a SCORE counselor, is a proven Senior Level Technologist with over 12 years of in-depth experience delivering web based e-commerce solutions (point of sale and fulfillment) Paul Weiss, a SCORE counselor, has been bringing products to market throughout his professional life. He spent 12 years at Macy’s Department Store, rising to the level of senior men’s furnishings buyer. Paul then went on to building of several major branded men's clothing companies. “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

The internet is the first step in selling a product It will allow you to test your product & receive feedback & testimonies to its viability You will learn what your customer thinks of your pricing, styling, coloring, packaging, etc... Furthermore, it will give you the opporunity to make the necessary adjustments before going into the larger brick & mortar retail market It will also give you the opporunity to establish yourself as a legitimate resource in your product category You will then be able to use your success on the internet to validate yourself when approaching brick & mortar retailers It's the new sample case “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

1) Marketing Site - "Your 24 hour sales person" CMS - Content Management System/SEO - Search Engine Optimization Mobile Responsive Built in Blog Internet “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

2) Affiliate Agreements - " Independent Sales Reps" Third Party Management ( They market your product You pay them a commission Internet “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

3) Online Meetings - "Be everywhere for pennies" Presentations without the travel costs Webinars - Continue to educate your customers join.me - Free!!, Citrix Online Internet “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

4) Social Media - "Meeting your customer online" Build your Brand Deliver your message Get a pulse on what your potential customers are saying Internet “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

5) Other - "Use these to spread the word" Groupon Electronic Trade Publications Marketing Internet “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

6) Your own retail store Start up costs & costs of running the store Need to be an expert on all areas of the business (buying, selling, inventory, accounting, etc...) Leasing departments (Kiosks) Brick and Mortar “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

7) Direct Contact with Retailers Finding the appropriate contact people & making contact Visiting buying offices (out of state) Attending trade shows (visitor or exhibitor) Brick and Mortar “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

8) Independent Sales Representatives Finding the right Rep w/ connections in your industry Determining commission rates that fit into your margins Brick and Mortar “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

9) Wholesale / Manufacturing - "Selling Partners" Finding appropriate manufacturing facilities domestically and/or overseas Quality control / Human rights Inventory control & inventory flow Brick and Mortar “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

10) Licensing Agreement - "Pot of Gold" Determining the right licensing partners Determining what the royalties & responsibilities of the licensee of your product are Keeping true to your brand when bringing in outside influences The importance of trademark protection Brick and Mortar “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product

Internet Comparison Factors (H = High, M = Medium, L = Low) CostsRiskEffortImpact 1. Marketing Site LLMM/H 2. Affiliate Agreements LLLL/M 3. Online Meetings LLLM/H 4. Social Media MLMM 5. Other LLMM Brick and Mortar Comparison Factors (H = High, M = Medium, L = Low) CostsRiskEffortImpact 6. Your Own Retail Store HHHM/H 7. Direct Contact with Retailers MMHH 8. Independent Sales Representatives MLLM 9. Wholesale/Manufacturing MMMM/H 10. Licensing Agreement MMHM/H

Thank you for attending! Santa Barbara SCORE, in conjunction with the Small Business Administration, helps small businesses and startups by offering free mentoring/counseling relationships in all fields of business with the assistance of individuals possessing deep experience in those fields. We utilize personal client contact and online tools provided by SCORE’s national organization exclusively for our clients. SB SCORE alone provides completely objective, confidential, free mentoring throughout our relationship. If you are interested in Free Local Mentoring: 1. Go to our site: 2. Click in the green box: “Request a Meeting” 3. Fill in the information requested, being as possible 4. Click “Submit” 5. You’re done. You’ve registered to receive mentoring services. If you are interested in discussing becoming a SCORE Counselor, go to: “From the Internet Window to Macy's Window” 10 Ways to Increase the Sales of Your Product