Measure the total value of your Display Campaigns View-Through Conversion Reporting on the Google Display Network.

Slides:

Advertisements

Similar presentations

Experience Guided Shopping & Search Guiders ® Deliver Measurable ROI Through Reports Metric Reports Deliver Unique Customer Decision Insights Guiders offer.

Advertisements

Reach people on mobile.Mobile Search Ads Reach people with Mobile Search Ads.

Mobil Reklamcılıkile hareket halindeki insanlara ulaşın Reach People in motion with Mobile Advertising. Mobile Advertising.

Local SEO Panel Search Engine Optimization – employing techniques that help your website rank higher in organic (natural) search results. What is SEO.

■ Google’s Ad Distribution Network ■ Primary Benefits of AdWords ■ Online Advertising Stats and Trends ■ Appendix: Basic AdWords Features ■ Introduction.

Maximise your advertising. The Conversion Optimiser The Conversion Optimiser. Maximise your advertising ROI.

Reach a larger audience online.Google AdWords for Video Google AdWords for Video with TrueView. Pay for the people you want.

RadioGAUGE Regional Insight Entertainment (out of the home)

Agenda Background & methodology Sponsorship details Impact on key brand metrics Shifts in brand positioning & perceptions Insights from the behavioural.

Building Blocks Understanding and quantifying how your website is performing is a complex task. There are so many tools and activities available to marketers.

Social Media Remarketing Making the Most of Your Traffic.

GCommerce / nSight Ginger Estep & Jami Timmons October 29, 2014.

Web Metrics October 26, 2006 Steven Schwartz President, PowerWebResults.com Southeastern Massachusetts E-Commerce Network University of Massachusetts –

WHO WE ARE ●Website Development & Design ●Web Marketing Strategy, Training, and Analysis ●Web Applications, iOS apps, Android apps.

Insight on Google Analytics Features - Suresh. K.

WEB EDITORS MEETING Welcome. GOOGLE ANALYTICS Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's.

The Google Display Network. Why Display Matters.

Conversion means performing of a customer an action on your website who click on your ads. Conversions; Perform a search on the Yandex search engine,

The Cost of “Free” in a Digital Age A Guide for SMEs Stephanie Webb Managing Director.

How to get more QUALITY leads with Pay Per Click (PPC) Marketing Sheryl Boddie, CEO Terry Boddie, President Marketing Media Management.

3 rd Party Data & Audience Targeting © All rights reserved. 3 rd Party Data – Collected both online and offline by 3 rd party data companies such.

Google Search Ads Conversion Tracking. Conversion Tracking The conversion is complete of a transaction in your website by a customer who click your website.

Yahoo! Close The Loop Understanding the Synergy Between Search and Display Advertising Phase 1 Findings.

Make your marketing social.Add a + Add a + to make your marketing on Google social.

Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos. Leveraging Your Video Assets.

FAIRVIEW FITTINGS - PPC CAMPAIGN By ITW CONSULTING.

Welcome to the Display Advertising Webinar Learn How Display Can Impact Your Search Business Follow us on Follow this webinar #msdisplaywebinar.

Why Display matters. The Google Display Network The Google Display Network. Why Display Matters.

Top 5 eCommerce Metrics in Google Analytics By: Errett Cord

Optimize your campaign. Use the DCO Display Campaign Optimizer. Let Google technology manage your display campaigns for you.

Workshop: Measuring Marketing Performance By Better Marketing for POCC Unmana Datta Nilesh Bhojani.

What is Google+? It’s a way of making your Google experience social. Launched by Google in June It has 400 million* registered users. Users add friends.

Never miss an opportunity. Dynamic Search Ads Dynamic Search Ads. Never miss an opportunity.

Pay Per Click (PPC) – Advertising Jump Start Your Internet Marketing! IMMEDIATE RESULTS WITH UNMATCHED COST – EFFICIENCY! Not only can you begin generating.

1 FACEBOOK: CAPITALIZING ON AN ECOSYSTEM Joseph Kusnick & Jeunetta Lewis.

Target relevant customers. Remarketing with Google Remarketing with Google. Target customers who have already shown an interest in your business.

MODERN CUSTOMER JOURNEY ADAPTING TO THE DIGITAL AGE 1 AXIOM ADVISING.

our digital journey, one year on a bit of background… Crackerjackpot needed a new website! What we had just wasn’t doing the job Challenge to get the.

Reach people at the right time with enhanced campaigns.

why use digital marketing? what is ‘digital marketing’ Digital marketing, also know as online marketing, web marketing and e- marketing, is in its simplest.

How to drive more and better quality traffic to your website.

Increase ROI on your campaigns. Enhanced CPC Enhanced CPC. Increase ROI on your CPC campaigns.

How to drive more and better quality traffic to your website.

RadioGAUGE Regional Insight Education (3 campaigns)

RadioGAUGE Regional Insight Injury lawyers (2 campaigns)

SOCIAL MEDIA METRICS Chapter 10 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 1-10.

[xxxx] SEO Online Marketing for Business Catalyst Websites

Reach people on the go with Mobile Advertising Reach people on the go with Mobile Advertising.

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204.

Reach people on mobile. Mobile Search Ads Reach people with Mobile Search Ads.

MadeToEngage.com PPC Digital DNA PPC Workshop 4th March 2016 Jonny Cameron.

Chapter 5: Paid Search Marketing

Google Display Network. Targeting options.

Online Measurement for Small Business Online Measurement Improve your marketing with valuable insights into how your customers interact with your website.

Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.

Never miss an opportunity. Dynamic Search Ads Dynamic Search Ads. Never miss an opportunity.

Dynamic Search Ads. Never miss an opportunity.. What are Dynamic Search Ads? Dynamic Search Ads (DSA) are generated for you by Google. They target relevant.

The Google Display Network. Why Display Matters..

Make it easy for customers. Add Sitelinks AdWords Sitelinks. Increasing choice and relevancy in your Search ads.

Get Affordable Online Marketing Services To Grow Your Online Business –Evirtual Services

Presented BY SIVA S Zinavo Technologies PAY PER CLICK.

Business Catalyst SEO Business Catalyst SEO Online Marketing for BC Sites.

PPC MARKETING AND ITS GREAT ADVANTAGES

Create more value from mobile

Add a +1 to make your Google marketing social.

AdWords Sitelinks. Increasing choice and relevancy in your Search ads.

AdWords Sitelinks. Increasing choice and relevancy in your Search ads.

Google AdWords Integration

Reach People when it matters with Location Extensions

5 Checkpoints to Measure Your Digital Marketing Success Website - us -

Presentation transcript:

Measure the total value of your Display Campaigns View-Through Conversion Reporting on the Google Display Network.

Measure the total value of your Display Campaigns What is a conversion? What?How?BenefitsConclusion A conversion is when a customer who clicked your ad completes an action on your website. Conversions can happen in two ways: Click-through conversion (CTC) Those who saw the display ad, clicked and converted. OR View-through conversion (VTC) Those who saw a display ad and did not click, but later visited the advertiser’s site and converted (for example, did a search and visited the site).

Measure the total value of your Display Campaigns Why View-Through Conversion Reporting? Display ads can influence purchase considerations. With VTC Reporting you can measure the number of conversions that occurred within 30 days of your ad being seen. What?How?BenefitsConclusion

Measure the total value of your Display Campaigns How can View-Through Conversion Tracking help my business? It allows you to see the true ROI of your display campaigns. It gives insight into the total value of your display ad campaigns. It has a more relevant metric, allowing you to compare Google Display Network performance against other networks. It helps you optimise your targeting based on post-impression and post-click actions. What?How?BenefitsConclusion

Measure the total value of your Display Campaigns How can display ads drive performance? Driving search After seeing display ads, almost equal amounts of users will search, as well as click on ads (20% vs. 31%)*. Website traffic On average there is a 2.7 times* uplift in unique users visiting an advertiser’s website. *Sources: iProspect Search Engine Marketing and Online Display Advertising Integration Study, May 2009; DoubleClick View through Analysis Study, April 2008; Google Ad Effectiveness Research, May 2008; com Score Online Panel: Overall pool of 67 studies; Dunhambee and Google study, Nov What?How?BenefitsConclusion

Measure the total value of your Display Campaigns Conclusion. View-Through Conversion Reporting Measures the overall impact of your display ad campaign. Provides a view of true campaign ROI. Determines your best-performing ads on the Google Display Network. Helps you to determine goals and strategies. What?How?BenefitsConclusion

Measure the total value of your Display Campaigns Thank you. If you have any queries or would like help setting up View-Through Conversion Tracking please contact: