Creating and Using Podcasts Stanford University Continuing Studies CS 43 Mark Branom Course Web Site:

2 Course Description Podcasting has become the most cost-effective and efficient way to distribute digital audio and video files via the Web. By subscribing to podcasts, listeners and viewers can consume valuable information whenever they need to, not just whenever a broadcaster decides to present it. In this hands-on course, you will learn the skills needed to develop, create, and publish engaging podcasts. Topics include: how to find and subscribe to podcasts, how to use software (e.g., Audacity) to create sound files for podcasts on the computer, how to plan and record your podcasts, how to edit, produce and publish them, and more. By the end of the course, students will know how to create and publish their podcasts from start to finish.

3 Administrivia Grading You have the option of taking this course for a letter grade, CR/NC, or as an Audit. Letter GradeCR/NCNGR AttendanceRequiredRequiredRecommended Homework RequiredRequiredRecommended Project Required RequiredNot required By requestBy Request Default choice

4 More Administrivia Resources –Each week you will receive supplemental handouts and in-class exercises. Copies of the handouts and links to resources will be posted to the CS43 website: How to reach me: –

5 More Administrivia You will need: –Access to a computer –Familiarity with computer basics –Access to the internet (many free ISPs exist) –A tripod account (we’ll do it in class) –Access to the following tools: A text editor (TextEdit for Macs; Notepad for Windows) A web browser (Firefox / Internet Explorer) Audacity A microphone

6 Course Agenda Week 1: Obtaining, Using, Planning for Podcasts Week 2: Recording the Audio Podcast Week 3: Editing the Podcast Week 4: Creating the XML (RSS) feed, Setting Up a Blog, and Publishing the Podcast! Week 5: Wrap-up and editing, Video Podcasts

7 Assignments & Final Project The weekly class assignments will build toward the final project The final project will be to create and publish a 3-5 minute podcast – an audio or video file and an RSS feed advertising the podcast. The final project will be turned in by sending the instructor (Mark Branom at an with the location of the RSS Due date for the final project: Wednesday, December 12, 2007

8 Introduction What Is a Podcast? “Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers.” (wikipedia.org) Media File + Advertising via RSS = Podcast

9 Why Use and/or Create Podcasts? For Companies, Universities, or Organizations: Podcasts can deliver information about a department or group internally (to just the department), to the organization as a whole, or to the entire world. Podcasts can be used for newsworthy events in the department, for highlighting special events and/or people in the department, and for presenting and disseminating other information to the desired audience in an engaging manner. For Teachers and Other Instructors (or staff supporting them): Podcasts can deliver educational content for listening or viewing on a computer and/or iPod, freeing learning from constraints of the physical classroom. Content could be anything from curriculum-related presentations to professional development ideas and used to disseminate best practices between other faculty. Instructors can easily create a podcast of daily assignments and class lectures from class, and publish it for all of their students.

10 Why Use and/or Create Podcasts? For Individuals: Podcasts allow you to express yourself in a less-formal, more friendly manner than the written word allows. When communicating via the written word (sending , snail mail, blogging, creating web pages, or writing books), you are limited by the medium – although you can indicate emphasis by bolding or italicizing, it’s difficult to indicate such things as sarcasm, emotion, or tone. Since podcasting involves the spoken word, and since speech is a less formal method of expression, you can convey such emotional tones more effectively.

11 Locating and Obtaining Podcasts – Podcast search engines allow you to find podcasts: getapodcast.com/ podcast.net/ podcastdirectory.com/ – Podcatcher software automatically downloads podcasts to your computer and/or iPod or other media device: juicereciever.sourceforge.net/

12 In-class Exercise 1: Using Juice 1.Download, install, and run Juice Receiver: Subscribe to a podcast, such as NPR’s Car Talk: 1.Go to 2.Click By Title, then C. 3.Click NPR: Car Talk. 4.In the POD section, copy the URL. 5.Return to Juice. 6.In the Subscriptions tab, click the plus sign. 7.In the URL field, paste the link from step 4. 8.Click Save. 9.Click the Check for New Podcasts button. 10.Double-click the podcast to listen.

13 In-class Exercise 2: Using iTunes 1.Open iTunes. 2.In the Store section, click iTunes Store. 3.In the iTunes STORE section, click Podcasts. 4.Click Today’s Top Podcast. 5.Click Subscribe to subscribe to the podcast. 6.To listen to the podcast, in the Library, click Podcasts. Then, double-click the podcast.

14 Creating a Podcast Planning a Podcast 1)Research your topic. 2)Write out what you plan to say. 3)Block out the segments of your podcast. a) Typical 60-minute radio show: 1.Introduction and “hook” (a snapshot of what is covered and why listeners would want to listen) 2.Segment 1 3.Break 4.Segment 2 5.Break 6.Segment 3 7.Break 8.Final points and summary of podcast b) Typical 10-minute podcast: 1.Introduction and “hook” 2.Main segment 3.Summary of segment 4.Final points

15 In-class Exercise/Homework: Mapping Out a Podcast 1.Next week, you will pair up with the person sitting next to you. 2.Map out a one-minute podcast with your neighbor. Don’t record it (we’ll do that later); just plan what you will say. a.Introduce yourself “Hello, and welcome to the [YourName] show. I’m your host, [YourName]. Today I’ll be interviewing [NeighborName].” b.Interview the person sitting next to you 1)“So, [NeighborName], please tell the listeners a little about yourself.” 2)“I see, and where do you live?” 3)“What exciting things are going on in the neighborhood?” 4)“Anything else you would like to add?” c.Closing remarks “Well, [NeighborName], it looks like we’ve come to the end of time for the show. Thank you so much for allowing our audience to learn a little more about you and your neighborhood. This is [YourName], and you’ve been listening to the [YourName] Show, brought to you by Stanford University and the Continuing Studies department. Until next time, thanks for listening.” d.Then, you will switch roles with your neighbor and practice again.

16 Recording and Editing Podcasts To record a podcast, you’ll need: 1.A computer (any modern computer will do – Mac, Windows, Linux) 2.A microphone (a good microphone will cost around $100) 3.Software to record and edit the podcast. For audio podcasts, Audacity is a good choice. For video podcasts, Windows Movie Maker (Windows) and iMovie (Mac) are good choices. 4.Storage for the audio file you create (a web server such as Tripod, a free podcasting service such as Podshow or Podbean, etc.)

17 Software: Audio Audio Software –Free tools Audacity (Mac/Windows): GarageBand (Mac only – it’s part of iLife, and is free with new Macs): –Other tools ($35 - $500) Audition (Windows only): Soundbooth (Mac/Windows): SoundEdit Pro (Windows only):

18 Software: Video Video Software –iMovie (Macintosh only): –Windows Movie Maker (Windows only): –Avid FreeDV (Mac/Windows): –MovieWorks (Mac/Windows): –Quicktime (Mac/Windows): –Director (Mac/Windows): –WindowsMedia:

19 RSS Feeds What is RSS (Really Simple Syndication)? “RSS is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually.” (wikipedia.org) An excellent 2-minute video explaining RSS in plain English is at:

20 RSS Feeds, continued RSS feeds are XML files. Here is a sample RSS feed: Title of Feed Goes Here Description of Feed Goes Here Link to the Feed Goes Here Title of Podcast Goes Here Description of Podcast Link to Podcast

21 Submitting RSS Feeds Doing it yourself: YahooMSN SearchFyber SearchBulk FeedsTruth Laid Bear MoreoverBlog StreetMemigoFeeds FarmBlogarama News KnowledgeBlog WiseNews TroveEvery FeedBlog SE Syndic8Boing RSS ClippingFastbuzzEatonweb Newsmob2RSSFeedsterSearch4RSSAnse SourceforgeBlog DiggerDay PopFeed-DirectorySarthak Blog BloggernityBloogzTechnoratiNews Is FreeRocket Info GenecastEasy RSSPostamiTopixHeadline Spot BlogdexFeed DirectoryPub SubBlog TreeFindory Blog CatalogStep NewzWeBlogALotNews GoblinNews Feeds FeedplexPopdex NewzfireRead A BlogBlog Pulse Press RadarRub HubFeed 24FeedsForAll Blog Map WeblogsFeed BurnerBlo.gsBlogRollingTechnorati NewsGatorPingomaticRSS NetworkPlazooFeedzie Feed CatFeed MinerIce RocketSphereMoz Dex Uncle FeedPluckRSS LocatorNews Net PlusFocus Look Blog BunchBlogtasticExplore BlogsFeed PubFeeds2Read RSS DirectoryHouse Of BlogsRSS MadBlog ResourceFeed Burner All FeedsContent DeskFeed SeeBlog Watch4GuysFromRolla GnoosOctoraRSSMicroFeedooyooGolden Feed RSS-Feeds-SubReadafeedFeedageRorseekRSS Junky Feed FuryNews on Feeds

22 Submitting RSS Feeds, continued Using a service – – – – –

23 Creating a Transcript Be sure to create a transcript of your podcast. Having a transcript is important for accessibility reasons, but also since some people might not have the time to listen to the entire podcast, they might prefer to skim through the transcript to see what your podcast contains. Further, if you add a transcript to your podcast, you can make searching through your podcast much easier by search engines as well as human beings (i.e., at timestamp 3 minutes, 22 seconds the speaker begins talking about the influence of computers on society). While it is time-consuming to do it yourself, here are some places you can go to have transcripts created for you: – – –

24 Homework / Next Week Homework: –Create a transcript for a 1-minute podcast similar to what we did in class today. We’ll record it next week! Next week: –Establishing a Tripod account –The Basics of Audacity –Recording a podcast –Minor editing using Audacity (major editing will occur the following week)