策略性行銷管理課程名稱策略性行銷管理課程編碼 W0Q01201 系所代碼 / 名稱 0W / 高企碩士班開課班級高企碩士班二甲開課教師陳正男學分 3.0 時數 3 必選修必修南台科技大學課程資訊.

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策略性行銷管理課程名稱策略性行銷管理課程編碼 W0Q01201 系所代碼 / 名稱 0W / 高企碩士班開課班級高企碩士班二甲開課教師陳正男學分 3.0 時數 3 必選修必修南台科技大學課程資訊

課程大綱 1 Defining Marketing for the 21st Century Creating Customer Value, Satisfaction, and Loyalty (A1,A5) 2 Developing Marketing Strategies and Plans (A2) 3 Gathering Information and Scanning the Environment (A3) 4 Conducting Marketing Research and Forecasting Demand (A4) 5 Analyzing Consumer and Business Markets (A6, A7) Cruise Ships – Not Just for Grandma and Grandpa Anymore 6 Identifying Market Segments and Targets (A8) Fast Food Turns Healthy 7 Crafting the Brand Positioning (A10) Acer 8 Setting Product Strategy (A12) Procter & Gamble in Europe A roll-out launch 9 Designing and Managing Services (A13) Ryanair ： Low Prices, High Profits- But Increasing Competition 10 Developing Pricing Strategies and Programs (A14) Krispy Kreme Doughnuts Going Global ？ 11 Designing and Managing Value Networks and Channels (A15) Wal-Mart ： The World’s Largest Company vs. Whole Food Market 12 Managing Retailing, Wholesaling, and Logistics (A16) Nestle ： The Infant Formula Controversy 13 Designing and Managing Integrated Marketing Communications (A17) National Office Machines — Motivating Japanese Salespeople ： Straight Salary or Commission ？ 14 Managing Mass Communications ： Advertising, Sales Promotions, Events, and Public Relations (A18) Integrated Marketing Communication Takes on Some New Twists 15 Managing Personal Communications ： Direct Marketing and Personal Selling (A19) Starbucks-Going Global Fast 16 Tapping into Global Markets (A21) AIDS, Condoms, and Carnival 17 Managing a Holistic Marketing Organization (A22) 18 Final Exam 南台科技大學課程資訊

英文大綱 1 Defining Marketing for the 21st Century Creating Customer Value, Satisfaction, and Loyalty (A1,A5) 2 Developing Marketing Strategies and Plans (A2) 3 Gathering Information and Scanning the Environment (A3) 4 Conducting Marketing Research and Forecasting Demand (A4) 5 Analyzing Consumer and Business Markets (A6, A7) Cruise Ships – Not Just for Grandma and Grandpa Anymore 6 Identifying Market Segments and Targets (A8) Fast Food Turns Healthy 7 Crafting the Brand Positioning (A10) Acer 8 Setting Product Strategy (A12) Procter & Gamble in Europe A roll-out launch 9 Designing and Managing Services (A13) Ryanair ： Low Prices, High Profits- But Increasing Competition 10 Developing Pricing Strategies and Programs (A14) Krispy Kreme Doughnuts Going Global ？ 11 Designing and Managing Value Networks and Channels (A15) Wal-Mart ： The World’s Largest Company vs. Whole Food Market 12 Managing Retailing, Wholesaling, and Logistics (A16) Nestle ： The Infant Formula Controversy 13 Designing and Managing Integrated Marketing Communications (A17) National Office Machines — Motivating Japanese Salespeople ： Straight Salary or Commission ？ 14 Managing Mass Communications ： Advertising, Sales Promotions, Events, and Public Relations (A18) Integrated Marketing Communication Takes on Some New Twists 南台科技大學課程資訊