Mary-Kate Willette Morgan Powell Malorie Donovan Marie Ledger May 10 th, 2012 Marketing Capstone.

Slides:

Advertisements

Similar presentations

April 10, 2002 Aelix, Inc Corbin Avenue Northridge, CA Tel Fax OmniReach sm Capabilities & Opportunities.

Advertisements

3.04 Understand the use of direct marketing to attract attention and to build a brand.

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

Presented by: Your Name Your Phone Number Your Website Address How Your Local Business Can ATTRACT and KEEP Customers Through Mobile Marketing.

Brand in the hand. How do you feel without mobile? I felt like I had left one my children some where.

Your Mobile Solution©2012 Mocapay | All rights reserved. Merchants Go Mobile Doug Dwyre | CEO |

Mobile Commerce Is Here! Learn How mShopper Makes It Quick, Easy, and Affordable to Open Up A Mobile Store Lets Go Mobile!

Mobile Chris Falkiner & Peter Farfaras.

© 2011 Rainforest Automation, Inc.. 2 ● Rainforest introduction ● Product overview: EMU™, RAVEn™ ● Partner solutions ● Prepay solution ● STB opportunity.

Chapter 61 Introduction to Information Technology Turban, Rainer and Potter John Wiley & Sons, Inc. Copyright 2005.

1 1 The Web is dead PCs are dead Let’s talk Mocial Allan Isfan, CEO FaveQuest Powered by.

Mobile Marketing - New Marketing “Mobile phones and wireless devices have quietly become the newest, hottest frontier for big brands from Pepsi to Nike,

Online applications and mobile marketing. What if we don’t have a mobile phones?  Can you imagine what the world was like without mobile phones? Say.

Introducing the most powerful communication tool in the world….. If you’ve got their number… ….you’ve got their business.

What’s Happening? - critics http://msn.foxsports.com/golf/story/nike-tiger-woods-ad-draws-

The Google Display Network. Why Display Matters.

THREE ESSENTIAL FOCUSES IN MOBILE MARKETING By Eric Koeck Center website:

Bowie Lung Section 007.  Innovation of Technology  User-friendly, save time and expenses  A powerful tools for communicating effectively  Social media.

About Us LIM is an online consultancy agency, specializing in providing effective & affordable Local Internet Marketing.

Helping retailers sell to mobile shoppers since 2007 How to Increase Sales with an SMS Campaign February 29th, 2012 Ken Barber – VP Marketing and Gwin.

First of all….. it’s never too late to start. “blogger” is not “viral” is not “avatar” is not.

Mobile Marketing Basics SMS, MMS, CTIA, MMA Leverage Mobile for Big Profits for You and Your Clients The Next Communication Platform.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall Chapter Nine Digital Marketing.

First Screen In 1929, we were introduced to the “First Screen” o Still today, Television advertising is a tremendously effective way to market.

Making Money Online Affiliate Marketing And Drop Shipping.

Diane Nelson Marketing Metrics 2012 Steel Blue Media Mobile Marketing: Harness the Power of a New Generation.

ITEC0722: Mobile Business and Implementation: Mobile Payment and Security Suronapee Phoomvuthisarn, Ph.D.

Phone: (248) Twitter: twitter.com/GoMobileMI Intro to MTAM Introduction to MTAM (Mobile Technology Association.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Terms - Mobile Marketing

Ron Cariker President - 7 Media Group text 7MG to 55678

Mobile Internet _________________________________ …The New Computing Cycle.

Impact of E-Marketing The student will be able to... Define e-marketing Explain how e-marketing is similar to and different from traditional marketing.

How to Use Social Networking Sites to Communicate to Families Chris Christensen – Johnson County CC Robb Cummings – Sallie Mae.

Presented by: Your Name Your Phone Number Your Website Address How QR Codes Can Help You Connect With Local Consumers.

Presented by: Your Name Your Phone Number Your Website Address How Mobile Apps Can Help You Connect With Local Consumers.

Presented by: Your Name Your Phone Number Your Website Address How a Mobile Website Can Help You Connect With Local Consumers.

The Mobile Future Jeff Hassemer, Director of Multi-Channel Strategy.

Marketing Agencies eMarketingBoost. eMarketingBoost can help you…  Create, manage, and measure digital campaigns  Engage your audience with both inbound.

SEM Online Advertising

Internet in 21st Century. We all use web in our daily lives, from our mobiles or computers. However we do not realize how fast internet is getting bigger.

CONFIDENTIAL PRESENTATION What is Snapface? Facial recognition and matching Web and mobile phone based Revenue generator for third parties.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

FIRST SCREEN In 1929, we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market.

Tero Holappa Business Manager Convergence Products Multimedia Nokia Data-oriented convergence with Wi-Fi-optimized devices

M-COMMERCE Group 3 Amy Ruble, Marva Holiday, D. J. McBride, Josh Hamm.

Terms – Online Advertising Banner ads - embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks.

Defining Social Media Social Media Marketing Communications Digital Marketing Characteristics Types of Internet Advertising Mobile Marketing Social Behavior.

SmartPhones in the United States

Marketing Trends.

The Changing Face of the Contact Centre 18 th September 2013.

The Future of Mobile Marketing Lee Mueller University of Montana Integrated Online Marketing 420.

E-commerce Marketing Communication

(555) Affordable Mobile Site Design & Mobile Marketing Solutions! Local Internet Marketing - For Local Businesses.

E-commerce Marketing & Advertising

SEM Online Advertising

Reach people on mobile. Mobile Search Ads Reach people with Mobile Search Ads.

Best SMS Gateway Software Provider Company in India By Aruhat Technologies.

Aggregated Research. Mobile Services Usage per Age Group, US Source: Pew Research Center's Internet & American Life Project, April 2010 Key findings 57%

Terms – Online Advertising

Presents: Local Mobile Marketing

MOBILE ADVERTISING NETWORK

Chapter 7 E-commerce Marketing Communications. Chapter 7 E-commerce Marketing Communications.

3.04 Understand the use of direct marketing to attract attention and to build a brand.

The Wireless World According to CTIA, The Wireless Association, total annual industry revenues for wireless services at the end of 2016 were $

GOOD NUMBERS MAKE FOR GOOD NEWS

Evaluating social behavior over social media towards e-commerce

Mobile Marketing Is marketing which takes place via mobile devices

ROLE OF INFORMATION TECHNOLOGY IN MARKETING

Presentation transcript:

Mary-Kate Willette Morgan Powell Malorie Donovan Marie Ledger May 10 th, 2012 Marketing Capstone

Agenda Introduction M ARY K ATE Growth of Mobile M ARY K ATE Methods of Mobile Marketing M ORGAN Usage of Mobile Marketing M ALORIE Conclusions M ARIE

Introduction “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” MMA 2011

Developments 1979 First handheld mobile phone made by Dr. Martin Cooper of Motorola million Americans have the internet % of mobile subscribers owned a smartphone million Americans used mobile web

In 2011, 46% of U.S. mobile phone users owned a smartphone. Mobile device uses have evolved to include: Texting Applications Internet access Social media connectivity Music Camera Mobile Phones: Today

Mobile Phones: Commerce 1/3 rd of mobile users have looked up or compared prices online or on their phones in the past 30 days 38% of mobile users browse products on their phone while in the store 38% of mobile users compare prices online while in the store

METHODS & USAGE SMS Applications MMS QR Codes

Short Messaging Services 160 characters Created in late 1980’s First sent in 1992 King of communications and mobile marketing 6.9 trillion SMS sent in expected to break 8 trillion $114.6 billion revenues in 2010 Expected $127 billion revenues in 2011 SMS

Airlines: American Airlines texts flight status information, delays, and cancellations. Banks: Bank of America texts overdraft alerts, balance notifications. Cafés: Starbucks invites My Starbucks members to Frappuccino Happy Hour via SMS SMS Usage

Applications A2P messaging 2016 overtake all other communications messages to or from an application to or from a large number of customers Available on smartphones Financial services, shopping, games, social media

Application Usage E-TradeGrouponPizza HutShopkick

Mobile-Optimized Sites Mobile web usage increased 148% last year Mobile-optimized sites are tailored to mobile phones Smaller screens Fewer buttons De-cluttered 79% of large online retailers do not have mobile-optimized sites.

Mobile-Optimized Site Usage

Banner Ads Used to drive traffic to mobile- optimized sites, applications, or social media accounts. Placed in relevant media spaces. Can be tailored to location, time of day, etc.

Banner Ad Usage

Conclusions Mobile is the next frontier for marketers New methods of mobile marketing are being continually developed Top retailers have begun to use mobile marketing, but the large majority have not Benefits of adapting to mobile marketing trends include: being in tune with consumers, recruiting new consumers, improving CRM and the value of existing consumers.