Marketing Recruiting Using Today’s tools for Attracting Talent
AGENDA Places to advertise to get more leads Where do you begin? Go where they are looking for employment. Top talent is generally gainfully employed and typically passive job seekers. They don’t read the want ads. Leads are opportunities to share your vision and brand. (AccuRecruiter 2-3 minute survey)
WHERE DO YOU BEGIN? Think about demographic that you want to hire – where are they looking? Where would you look? They look online Tons of frustrated workers Tons of displaced workers including teachers/people that are highly skilled
FREE PLACES (or almost) Facebook – social utility connecting people with friends and others with 750+ million members LinkedIn – worlds largest professional network with 120+ million members - free blogs – 361,000+ bloggershttp://wordpress.com/ - Real Estate Network – join the groups! Signature (RES banners/links - AccuRecruiter) Agent referrals Website (Free) Press Releases – example:
PLACES THAT COST – focused on sales industry professionalswww.salesgravy.com – search resumes herewww.jobspider.com – posts RE jobswww.ihirerealestate.com Local newspapers and regional magazines Farming neighborhoods (Snail Mail) Job Fairs
Out of the Box Places DMV – rolling business ads on screens Gym / grocery store – bulletin boards Concerts / Home and Garden shows Lunch and Learn NEW classified /online ads Lunch and Learn for EXP classified / online ads Build your own Business Meetings – contact outplacement services - for people that have been downsized
30 minutes a week – stay on top (of listings) EXAMPLE:
ARMS/Source Manager get a lead source & get a link
Sample ADS, 1 Are you tired of constant budget cuts? Want to earn more money and use your teacher talents? Come to our Lunch & Learn and Meet With Us. Are you a frustrated waitress who knows how to deliver excellent customer service? Visit our website and see if you have what it takes to join our award winning team.
Sample ADS, 2 Are you a college graduate that can’t find a job? Let us help you build a career and business that will provide you security and unlimited income for years to come. Are you a frustrated sales professional who knows excellent customer service? Visit our website to see if you have what it takes to join our award winning team.
Who to Attract Past and current Agents Teachers and Nurses Attorneys and Paralegals Waitresses and Sales Professionals Ex Mortgage Lenders Insurance Agents College Business Degree Students Where are these people looking for jobs?
to Grow Social Followers - Expand Your Reach and Personally Engage Use mass to lead prospects to your web site with relevant messaging Follow up with prospects opening messaging – personally engage with them AccuRecruiter widget / link on web site – advertise brand - get them into ARMS RES banner / link on web site or signature lines – get them into ARMS Work with your agents for referrals