Tim Csontos VP Business Taxi Magic/ AGTA Next 5 Years

Company Introduction: Taxi Magic  Offices in Los Angeles, CA, Alexandria, VA (HQ), Boston, MA  25 Employees  VC Funded: Concur (AMEX) + Private Investors  Independent Software Provider  100+ Fleet Customers  #1 Electronic Booking, Tracking, Payment Provider in US 2

Taxi Magic Provides an End-to-End Solution 3 Smart-Phone Booking SMS Text Booking Website Booking Back-Seat Payment Device

Electronic Booking Benefits Fleet Operations: Automating existing phone calls, reducing call-backs to improve customer service, reduce costs. Next generation UDI Advertising: New Passengers, more rides, business travelers Marketing: Electronic marketing communication, text message notifications “we support breast cancer research” Passenger Find quality taxi fleets while on the go nationwide Eliminate waiting on hold and struggling to communicate with an call-taker Charge and expense rides with your mobile phone 4

# 1 “App” for Taxis in United States 5 Book a Ride Taxi Track (visual guilt) Mobile Payment/ e-receipt Driver Ratings/Feedback

Taxi Magic Web Booking – eCommerce # 1 Goal – Book Rides Reduce Call-Taker Load Market to Riders Maximize Each Touch Prominent “Taxi Booking”

SMS Text Booking + Dispatch Notification 7  70% of Consumers Use Text Messaging  Ages Text More Than Talk  SMS booking bypasses call-taker  Dispatch Notification Feature  Sends Text Message Confirmations for Phone Call Rides  Provides Ride Tracking  Allows Fleet Marketing  Reduces Call-Backs b/t 20-30%

Case Study - Impact of Technology 8  West Coast Fleet Seeing 20% of Rides Coming from Mobile Apps + SMS  Manufacturing Belt – 44% Increase in Online Booking – On Hold Message

Taxi Magic Network Provides Reach Passengers  8M business travelers - Concur integration  National distribution of smartphone apps Transportation providers  100+ integrated transportation providers  1000s of directory fleets nationwide

All Cabs will have PIMs… 10 Key benefits  Better service for passengers  Lower CC Rates for Fleets  Higher tips for drivers  Streamlined operations and reduced costs  Incremental revenue from advertising and other new services

PIM as a Platform 11 PIM Hardware Dispatch Systems Cashiering Electronic Booking Advertis ing Banking Breakout box connectivity to meter, MDT, printer DDS, MK, NTS, partnerships Standard web service integration eReceipt Integration Loyalty Programs Surveys/Feedback RMG Media Coupons LBS Advertising Mobile Payment House Accounts PIM

For Example - House Account Processing 12 Paperless Voucher Solutions Customized to Fleet Needs Automated Feed of House Account Numbers Real Time Validation of House Account Numbers Reduced Paper Storage Eliminate Manual Input Real Time and Customizable Reporting

Mobile Payment + e-Receipts 13 Fast, Secure, Simple Green – No Paper Receipts, Knuckle-busters Integration with Expense Management Systems

Exclusive Media Partner - RMG Networks Entertainment partnersNetwork partners Leading place-based video entertainment company reaches active consumers on-the-go 20 sales professionals in six U.S. offices 200,000 screens and 50 million viewers with 75% engagement levels

Mobile + Digital Advertising Growing Quickly Source: PQ Media Global Digital Out-of-Home Media Forecast Taxi Magic has the ability to tap into both of these fast growing ad markets 9.4% CAGR ‘10-’14

Integrating Mobile with PIMS  Personalized greeting  Entertainment preferences  Loyalty program  Driver ratings  E-Receipts  Ad targeting 16

API Partners - Business Development Efforts Major Companies Reaching out to Taxi Magic for Business Development Partnerships Opportunity to create Additional Channels to Drive Rides to Partner Fleets Taxi Magic has Created a Simple API to allow Partners to offer Taxi Magic inventory in their App Shipping on 10M Verizon Phones to Power “Voice” Yellow Pages Mobile adding e-booking from TM Second Largest Beverage Company Worldwide Largest T&E Provider in World

Attract Major Media Exposure Wired’s 20 Favorite iPhone Apps of 2009 Featured in Apple “New and Noteworthy iPhone Apps”, iTunes front page Included in Apple television commercials “On Hold” and “Concert” Featured in Apple/AT&T ad “Phone about Town” “A game- changing way to book taxis.” “Doing what the others can’t: on-demand cab service from your iPhone at the push of a button.” San Francisco’s Most Useful iPhone App of 2010