 The “Cult of Celebrity” has gained real power in the US for many reasons  Accessibility, reality TV, information available on the web, and the need.

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Presentation transcript:

 The “Cult of Celebrity” has gained real power in the US for many reasons  Accessibility, reality TV, information available on the web, and the need to escape everyday life

 Corbis, a digital imaging company founded by Bill Gates, owns the rights to images of:  Andy Warhol,  Albert Einstein  Steve McQueen  CMG Worldwide owns the images of:  Marilyn Monroe  Babe Ruth  Jean Harlow  Rosa Parks

 The estates of celebrities on the Top-Earning Dead Celebrities list collectively earned $247 million in 2006  A star needed to make at least $7 million to be on this list  Kurt Cobain  Elvis Presley  Charles M. Schulz  John Lennon  Albert Einstein  Andy Warhol  Dr. Seuss (Theodor Geisel)  Ray Charles  Marilyn Monroe  Johnny Cash  J.R.R. Tolkien  George Harrison  Bob Marley

 Pepsi changed current marketing to tie to Michael’s death  Fellow artists trying to capitalize on Michael’s death  Other Businesses Tried to Benefit Directly  Rhapsody and Amazon both set up sites where customers can buy tracks and albums of all of Michael’s music RhapsodyAmazon  Bing Travel Team established a travel guide called ”Remembering a Thriller: Places to Pay Tribute to the King of Pop” encouraging people to travel to these locations”Remembering a Thriller: Places to Pay Tribute to the King of Pop”

 News of Michael Jackson’s death caused severe internet traffic  Servers and systems on some sites pushed to their limits causing multiple sites to go offline  Google describes the traffic as "volcanic.“  Contrary to some reports the internet did not reach the highest traffic levels ever  The total load on the internet was about half that of Obama’s election win

 Britney Spears  World Wrestling Entertainment  Barak Obama  Miley Cyrus  RuneScape  Jessica Alba  Naruto  Lindsay Lohan  Angelina Jolie  American Idol

 report.com/datamonitor/DMCM4607.htm report.com/datamonitor/DMCM4607.htm  branded-wines-thrive-in-us-market-3747/ branded-wines-thrive-in-us-market-3747/   ebrities_brand_endorsements_brand_leadership.asp ebrities_brand_endorsements_brand_leadership.asp o_ o_ rity%20Media_%20White%20Paper%203_09%20-- %20by%20Ken%20Sonenclar.pdf rity%20Media_%20White%20Paper%203_09%20-- %20by%20Ken%20Sonenclar.pdf