Brand Identity and Graphic Design We are who we wear. We are what we eat. We are who we listen to. We are what we see.

Slides:



Advertisements
Similar presentations
Purpose of Graphic Design Introduction: Presenting information clearly and in a way that conveys a message is one of the tasks of a graphic designer. You.
Advertisements

TCNJ Dormcruiser (Picture - Student Life). Inspiration What the current environment was –TCNJ Website current standard –Other projects we emulated.
Graphic Design with Alicia Sanchez. In a nut shell… Wikipedia says… “ Graphic design is a creative process—most often involving a client and a designer.
Because every life has a purpose… © MSA 2012 Visual Brand Language Introduction to Global Style Guide.
How to use your Brand Logo in Memorable Ways “So you’ve created a logo. Now what? Get out there with these 5 creative ways to get your logo noticed.”
HOW TO DEVELOP A LOGO Computer Graphics. Today’s task: You have been asked to design a new logo for an athletic shoe company. You must come up with a.
Latifa Al Maktoum Logo Exploration. Big Idea and concept The Main idea of my company is a chocolate Factory, similar to Charlie and the chocolate.
Magazine Journalism Stages of Magazine Production.
 Most important visual piece of marketing for your company  Creates a positive powerful first impression  Promotes brand recognition  Conveys company.
An introduction to Graphic Design. Principles of Design eUhJ_jTrMQ6 eUhJ_jTrMQ6 6 mins.
The graphic designer puts the client’s message into a visual form. We use type, art and layout to do this. Client with a message (product, service or idea.
Suggestions for Slide Presentations 1.Minimize the amount of text on each slide. 2.You should be looking at your audience.
Developing A Website. Reminder 1 You want your website to be _______? 1)Artistic 2)Easy to use 3)Interactive 4)Multimedia-driven.
Your organisation’s presence on the Internet “To look good is to be good”-- that's the primary test when people assess a Web site's credibility The graphic.
Creative Execution Art & Copy.  Design refers to how the art director, graphic director or designer chooses and structures the elements of an ad.  Various.
Logos & Branding Brand Building Basics…. LOGOS & BRANDING.
Visual Marketing Made Easy Bootcamp ©Angelique Duffield - Module 1 Branding + Visual Marketing VISUAL MARKETING MADE EASY Learn.
NATALIE STOCK PROPOSAL. FRONT MAGAZINE’S TARGET AUIDENCE Front is seen more as a lifestyle music, drinking and fun. The magazine inspires people to enjoy.
ENG 171 Department of Multimedia and Graphic Arts
Beyond Creative Thinking. Beyond Blog Social Media.
What is GCSE Graphics? Graphic design is all about visual communication You will learn... –...about page layout, composition and colour theory –...sketching.,
1 Pertemuan 10 Creative Techniques for Still Life Photography Matakuliah: U0183 / FOTOGRAFI 2 Tahun: 2006.
Branding/Logo Design You will be creating an original logo for your personal brand. This will be part of your office set: business card, letterhead, logo/icon.
What is graphic design? The creative process that combines art and technology to communicate ideas Felissa Kelly CIS 65.
Present & Promote Tanisha Davy. Who Am I..? I am an animator studying at Bedforshire University and my overall goal is to become a director/producer and.
Banana Republic A profile by Amber Hayward Brittany Risser Mackenzie Smith.
MARKETING PLAN.
Your logo. There’s no doubt you understand the importance of your logo when it comes to branding. Your website should display your logo prominently, and.
LOGOS & LETTERHEAD Global Connections Seminar. What is a logo?  A logo is a unique identifying symbol.  A logo also is called a brandmark, mark, identifier,
Between $36,002 and $60,772  Plan, analyze, and create visual solutions to communications problems.  They find the most effective way to get messages.
Building up to self-employment Why sobananapenguin?
February 22, 2011 Objective: Students will identify the importance of building a positive brand image.
Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.
2011© Comptegrity. All Rights Reserved. Case Study: Comptegrity Start-Up Venture in Anti-Money Laundering Compliance Training.
LOGO DESIGN. Brand-Identity-Logo Brand Identity Logo Think of your brand, identity and logo like these 3 Russian nesting dolls modeled to look like Star.
LOGOS & LETTERHEAD Global Connections Seminar. What is a logo?  A logo is a unique identifying symbol.  A logo also is called a brandmark, mark, identifier,
Corporate Logos. The Logo A logo (short for logotype) is a visual representation of a Company, Organization, Product, or Service. A good logo is easy.
LOGO DESIGN AND BRANDING. WHAT IS YOUR DEMOGRAPHIC? Demographic: the qualities (such as age, sex, and income) of a specific group of people : a group.
Technology Student of the Year Project 2012/13 – Design and Technology  For the first time, this year, the D & T Department have decided to create a project.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 1 Poster Illustration Poster illustration.
© ExplorNet’s Centers for Quality Teaching and Learning 1 Objective % Understand advanced pre-production methods for web-based digital media.
Name: Unit21 A01 - Research. Website 1 Name: Website: Target Audience:
Brand Semiology Session Three. The image of a product Name Graphics Shape of logo Colours associated with it Packaging.
Get the Best Graphic Designers Services By Segnant Make Your Website Your Hardest Working Employee!
Head Line Here MD. SHAHADAT HOSSAIN MD SHAHADAT HOSSAIN 10 TIPS FOR CREATING EFFECTIVE PRINT ADVERTISING DESIGNS.
CGD 218 Slingshot Academy / Tutorialrank.com Tutorialrank.com For More Tutorials
CGD 218 AID Experience Tradition/cgd218aid.com FOR MORE CLASSES VISIT
Business Identity System: Logo Business Card (front & back) Letterhead.
Chapter 7 Visual Identity and Branding. Objectives (1 of 2) Define visual identity. List the most common applications comprising a visual identity. Comprehend.
S5 exam practice holiday homework Answer both parts A and B the art studies and design studies questions, appropriate to your areas of study. Higher students.
LOGO The Steps to Creating a Business Card. California State Standards CTE Standards  AME.A.A2.1 Analyze the way in which technical design (e.g., color.
Today’s Goals Introduce the visual analysis essay
Pre-Production Meet with the client to create a project plan:
Product Photography.
Sports Marketing Chapter 2--Notes.
Visual communication Casey Watts Year 1
GÉANT OER BRANDING NELSON DIAS | 2015.
Design Brief: Launch It
The Basics You will need: STARTING TODAY, YOU WILL COLLECT:
Adobe Visual Design 1.00 Setting project requirements using Photoshop (3%) 6.00 Setting project requirements using Illustrator (1%)
CGD 218Competitive Success/tutorialrank.com
5 ways audio visual rental companies make your event awe-inspiring
Graphic Design Company That Makes Your Brand Rock Graphic Design elements such as motion graphics, typography, illustration and photography make your website.
CGD 218 Education for Service-- tutorialrank.com.
Short Term Computer Courses in Chandigarh. Studying short term computer courses have many advantages.
Business Cards / Stationary
Purpose Definition: The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or.
You will… Learning Objectives
Business Cards / Stationary
TOPICS: 1. What is a LOGO. 2. LOGO usage 3. Types of LOGO 4
Presentation transcript:

Brand Identity and Graphic Design We are who we wear. We are what we eat. We are who we listen to. We are what we see.

Short article assignment Read the following short article on Entrepreneur regarding branding. Entrepreneur While you read, consider how graphic designers have such an integral role in creating the look of a company and how that impacts its successes or failures. Think of several brands that you are drawn to. What does the visual imagery look like?

Stag – Provisions for Men

Banana Republic

Forever 21

Urban Outfitter

Pac Sun

Brand Identity and Targeting a Market What is your product? Who is your audience? How are you different? 1.I want you to create your own company or re-brand an existing company. It can be for any product or service. Clothing, electronics, photography, coffee, chocolate, cupcakes, pizza, whatever! 2.I want you to create an original logo to define or redefine this company. 3.Secondly, create a front and back design of a business card using that logo.

Examples of company graphics – (vintage bicycle graphics/logos)

Inspiration websites Fancy seeing you here 99 Logo Designs for Inspiration Creative Blog JUST Design Design Shack Valedesign Abduzeedo Logoed Behance

Project Requirements Decide on a company of a product. Create an original company logo. Create a front and back design of a business card incorporating that logo. Be mindful of color scheme, composition, typography, imagery, and lay-out. Also be mindful of how you present your business card. How will you photograph it? Deadline: