Stories for Change Leadership Examples of Expanding the Arts to New Audiences A report by funded by

“Change is the only constant in this era. New audience change will come from two major forces: the aging of America’s population and newcomers to our country who can enrich our economic and civic lives. Are you ready for these consumers?” —Robert H. McNulty, President and CEO of Partners for Livable Communities

Demographic Change Immigrants and older adults (65 and older) are the two fastest growing U.S. populations

Demographic Change In the next two decades, adults age 65 and older will double to more than 70 million.

The U.S. foreign-born population has increased from 19.8 million people in 1990, to 37.9 million in 2007.

Today, one in eight U.S. residents are immigrants.

The Role of Arts and Culture Arts and cultural organizations have the opportunity to reach-out.

The Role of Arts and Culture Arts organizations are receptive, creative, and resourceful.

The Role of Arts and Culture Reaching-out to new audiences can benefit the arts organization.

Stories for Change 10 Best Practices that share new ideas and strategies

Area Agency on Aging Philadelphia Corporation on Aging: Generation Appreciation Philadelphia (GenPhilly)

Young professionals and older adults “Aging experts” Conferences, workshops, networking Philadelphia Corporation on Aging: Generation Appreciation Philadelphia (GenPhilly)

Botanic Garden Queens Botanic Garden

Queens Botanic Garden Works with community leaders Specialized programming Cultural plants and flowers

Community Arts Organization Movimiento de Arte y Cultura Latino Americana (MACLA)

Movimiento de Arte y Cultura Latino Americana (MACLA) Youth mentorship Art, dance, music, and video A community resource

Dance Company Dances for a Variable Population

Dances for a Variable Population Seniors and young people Exercise, and wellness New choreography

Local Government Pathways to Positive Aging

Pathways to Positive Aging Strategic plan for older adults Health and wellness Making resources available

Museum Museum of Modern Art

Museum of Modern Art Programs for Alzheimer’s patients Outreach in the community Museum closed, open to patients

Nonprofit Organization Circle of Care

Circle of Care Volunteer transport program Free tickets to the arts Intergenerati- onal

Opera Houston Grand Opera: HGOco

Houston Grand Opera: HGOco Opera is storytelling Community collaborations Productions in the neighborhoods

Parks and Recreation The San José Department of Parks, Recreation, & Neighborhood Services

The San José Department of Parks, Recreation, & Neighborhood Services Gang prevention involves whole community Revitalization and empowerment

University Osher Lifelong Learning Institutes

Osher Lifelong Learning Institutes Specialized learning models Members are teachers Arts, literature, and more

Stories for Change Please go to to download the Stories for Change publication, and to find out more about Partners for Livable Communities.