OUR BUSINESS IDEA Our idea is to introduce traditional Pasta dishes into the usual Italian street food concept and match quality food with fast street food mode. We combine creative pasta recipes and artistic packaging designs and shake it together with fresh made Pasta to create a new tasty and attractive food for all those who enjoy good food
Executive Summary Company name: Pasta Break Logo Corporate identity: Healthy Food for Healthy People.
Business Profile Legal form : SRL – comparable LTD 2.Organization Dynamic Organization Chart Levels Y1 Y2 Y3 Y4 Y5 Top Management 1 Middle Management Workers 2 4 5 6 7 Total 8
S O T W SWOT Analysis - High quality food at good prices New combinations of ingredients and uncommon taste associationS unusual kind of street food W In Italy pasta is an easily available product Pasta as street food may not be practical (our package solves this problem) O - Pasta is considered a tasteful and rare product in many countries The Menus can be shared through the social networks which can contribute to popularity Possible synergies with Pasta Brands and ingredient suppliers to get sponsorships T The strength of competitors such as McDonald’s and Burger King ‘s Growing popularity of Pasta worldwide may give life to new direct competitors
Potential competitors Market scenario Competitors Kebabs Mc Donalds Burger King Suppliers Farmers, Food wholesalers Slow food associates Alternative products Yogurterie, Ice cream shops Confectioneries Bars Customers Workers Business men Students Afterhours ecc Potential competitors farm Agriturisms with vans for market etc
Survey on potential consumers
Marketing Mix Product: Promotion: Price Placement: Describe the product . Promotion: Marketing and adv activity Price Give details of the price positioning compared to competition Placement: Distribution activity details
Product: Promotion: Price Placement: Describe the product . Marketing and adv activity Price Give details of the price positioning compared to competition Placement: Distribution activity details
Other advertisements: Facebook Pinterest Instagram Product: Describe the product . Promotion: Marketing and adv activity Price Give details of the price positioning compared to competition Placement Distribution activity details Leaflet Slogan Special offert Fidelity card Other advertisements: Facebook Pinterest Instagram
Product: Promotion: Price Placement Describe the product . Marketing and adv activity Price Give details of the price positioning compared to competition Placement Distribution activity details
Placement: Milan or Florence FUTURE OUTLOOK Product: Describe the product . Promotion Marketing and adv activity Price Give details of the price positioning compared to competition Placement Distribution activity details Placement: Milan or Florence FUTURE OUTLOOK Positive and negative developments Product development Diversification, expansion
Estimated Profit and Loss Statement Finance plan Expected Turnover in year 1, and the next 5 years Expected break-even point Expected costs (fixed and variable) Estimated Profit and Loss Statement Voci Y1 Y2 Y3 Y4 Y5 Note Revenue 160.020 270.875 432.300 583.200 703.740 Total Revenue Operating Costs 52.422 81.317 108.147 133.739 157.020 Commercial Costs 11.200 13.000 7.700 6.500 Administrative Costs - Added Value 96.398 176.558 316.453 442.961 540.220 Personnel costs 61.200 124.848 233.466 270.608 309.143 Earnings before interest, taxes, depreciation and amortization - EBITDA 35.198 51.710 82.987 172.353 231.078 Depreciations 6.600 12.400 17.800 24.160 Earnings before interest and taxes - EBIT 28.598 39.310 65.187 148.193 206.918 Interest and financial expenses Profit before taxation - EBT Taxes 12.869 16.903 27.379 62.241 86.905 Net Profit 15.729 22.407 37.809 85.952 120.012