Design Project 3: PattersonPark.com INFM 700, PROJECT # 3 – FALL 2013 (M.RAMAGEM, S.DELUCIA, S.KOLURO) UMD - COLLEGE OF INFORMATION STUDIES

Presentation Structure UMD - COLLEGE OF INFORMATION STUDIES Overview Technology Evaluation & Components Operational Components Informational Components Usability Components Engagement Components General Tweaks Challenges and Observations START FINISH

Overview UMD - COLLEGE OF INFORMATION STUDIES Evaluate Architecture Redesign New Tasks & Goals Added Functionality Project 2Project 3

Project Goals Improve accessibility of the site through mobile & language features Provide a scalable system and architecture Implement a robust CMS Implement customer and transaction management tools Improve reporting tools for strategic planning UMD - COLLEGE OF INFORMATION STUDIES

Technology Criteria and Evaluation Wordpress plugins & widgets 1.Ease of use (wysiwyg setup) 2.Frequency of plugin updates 3.User reviews 4.Demo sites 5.Preferably free UMD - COLLEGE OF INFORMATION STUDIES

Main Technology Components UMD - COLLEGE OF INFORMATION STUDIES OperationalInformationalUsabilityEngagement Weather QR Codes Facebook News Feed Language Mobile Instant Search Mailing List Donation Mgmt Volunteer Mgmt Post To Facebook Site Backup Page Organization User Management

Operational: Site Backup Related Goal: Scalable Website UMD - COLLEGE OF INFORMATION STUDIES

Operational: Site Organization UMD - COLLEGE OF INFORMATION STUDIES Related Goal: Scalable Website

Operational: User Management UMD - COLLEGE OF INFORMATION STUDIES Related Goal: Increase Content Updates Frequency

Operational: Site Analytics UMD - COLLEGE OF INFORMATION STUDIES Related Goal: Strategic Reporting

Informational: Weather UMD - COLLEGE OF INFORMATION STUDIES Related Goal: User Focused Feature

Informational: QR Codes UMD - COLLEGE OF INFORMATION STUDIES Related Goal: User Engagement admin-qr-code-generator/

Informational: Facebook Feed UMD - COLLEGE OF INFORMATION STUDIES Related Goal: Content Management & User Engagement

Informational: Park Map UMD - COLLEGE OF INFORMATION STUDIES Related Goal: User Engagement

UMD - COLLEGE OF INFORMATION STUDIES Usability: Language Related Goal: User Engagement & Accessibility

UMD - COLLEGE OF INFORMATION STUDIES Usability: Mobile Related Goal: User Engagement & Accessibility

UMD - COLLEGE OF INFORMATION STUDIES Usability: Instant Search Related Goal: Scalable Website & Ease-of-Use

Engagement: Mailing List UMD - COLLEGE OF INFORMATION STUDIES Related Goal: Customer Management & User Engagement

Engagement: Donation Management UMD - COLLEGE OF INFORMATION STUDIES Related Goal: Customer Management & User Engagement

Engagement: Facebook Posting UMD - COLLEGE OF INFORMATION STUDIES Related Goal: User Engagement

General Tweaks Custom CSS to control position of elements on pages URL structures Interactive Google maps UMD - COLLEGE OF INFORMATION STUDIES

Challenges & Observations Plugins can be challenging o Few offer EXACTLY what we are looking for More advanced mashups require API keys & tokens Some premium plugins look promising and probably worth further investigation (though, for this project we did not have a budget from Patterson park thus we refrained) Next phase: Testing to get real feedback o Do not have the scale to test now UMD - COLLEGE OF INFORMATION STUDIES

Summary A total of 20 active plugins used Tested over 60 plugins Segmented plugins into 4 main components (Slide 6) o Operational o Informational o Usability o Engagement Minor custom tweaks made to support overall goals, etc Evaluated each plugin using 5 main technology criteria o Ease of use (wysiwyg setup) o Frequency of plugin updates o User reviews o Demo sites o Preferably free UMD - COLLEGE OF INFORMATION STUDIES

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