Organizational objectives TOPIC 3

Corporate Objectives  Targets that a business must reach to achieve it’s overall aim.  Common objectives include:  Profits  Growth  Market share  Survival

What determines corporate objectives??  Why do businesses have different corporate objectives?  Objectives are influenced by:  corporate culture (behavior and attitudes within a business)  Size of the business  Legal structure of the business  Well established businesses

Ethical objectives  Are targets based on a moral code for the business. Is the business doing the right thing?  Should a toy company encourage children to pester their parents?  Is it acceptable to use battery hens?  Is it acceptable to pay people below the poverty line, if that is still above the average wage within the country?  Is it acceptable to take bribes to get ahead in the business world?  At what expense should businesses make profits? – labour exploitation, pollution, health..

Examples of unethical behavior:  Financial dishonesty  Environmental neglect  Exploitation of labor  Exploitation of suppliers  Exploitation of consumers

Advantages to ethical behavior  Improved corporate image  Increase customer loyalty  Cost cutting  Improved staff motivation  Improved staff morale  (Increased profits)

Dove Real Beauty Campaign  The Dove Campaign for Real Beauty is a worldwide marketing campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and even the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves marketing campaign    However, how does Dove make it’s money????  -From selling beauty products!! Is there any irony here?

Ethical Case Studies  In groups of 2-3, find a case study of a business being unethical, and then find an example of a business displaying corporate social responsibility. Make a brief powerpoint presentation on each example to show to the class.  You may wish to use this website to find examples of unethical behavior.  the-numbers-life-and-death-at-foxconn/ the-numbers-life-and-death-at-foxconn/  Famous examples include Nestle, McDonalds, BP

Benefits and Drawbacks of corporate social responsibility  Outline in a table the benefits and drawbacks of corporate social responsibility for a business.