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lifesouthisamazing

AN AMAZING SUMMER Upcoming Events

Movie Ticket Madness Time frame: June - July You pick the date: The expectation is that each district/region will coordinate with the local movie theaters Ticket promotion around a LOW drawing time in their summer calendar The event must cover three consecutive days and must include all bloodmobiles and blood centers within the region

Purchasing movie tickets: –Each region will coordinate the buying of their movie tickets with Carleen Brock –Carleen will assist with the PO and/or check requests – this will ensure proper expense reporting –Each region will be allotted enough movie tickets to cover a three day event –Movie tickets will replace any other recognition gift (donors DO NOT get a T-shirt and a movie ticket) –Movie tickets should be the reduced ticket price of $7 a ticket Movie Ticket Madness

RegionMovie Ticket Total CIVI427 SUWA160 PUTN97 HERN185 CITR151 MARI169 NALA288 MARS142 MORG127 SHOAL102 BIRM294 MONT260 EAST170 WIRE160 MOBI225 BALD106 GATL223 NEGA168 SOCR145 Total3600

Details: HQ will create all of the marketing materials for any mailings that are requested These mailers need to be requested 60 days in advance Region to schedule the blood drive location. Not limited to a movie theater A media press release will be created for distribution Media partners are encouraged

Sample mailer

FY POSTAGE BUDGET DISTRICTMAILING BUDGET FOR YEAR SUGGESTED QUARTERLY BUDGET North Florida$17,750$4,350 South Florida$12,265$3,100 Georgia$12,436$3,500 North Alabama$16,409$4,125 Birmingham$7,500$1,875 South Alabama$16,137$3,750 Coastal Alabama$8,700$2,100 System Budget$91,197

Media/Chairperson Awards Appreciation Event Why: Make media/chairpersons feel appreciated and inspired Budget: Submit to Galen for approval Gift: This year’s gift is a stylus pen Gift items for media/chairpersons are ordered through Carleen Brock. Action Items: –Develop a budget for your event and submit through approval process –Solidify date of event and location –Solidify a patient to speak at your event –Send out invitations –Host event when works best for your guests –Develop a list of media/chairpeople to invite to the event – your budget may only allow you to host a media or chairperson event, not both –Develop awards you plan to give

Sample Invitation

Media Lifeline Suggested time is in January. Timeline: Four months out: deadline to send invitation letters to the media to participate Monthly: follow up with each media outlet prior to the event One month out: follow up weekly with each outlet to make sure they are on board and are confirmed for their role in the media lifeline Day before: follow up with the scheduled media outlet the day before their turn at the site. Six day span: Media Lifeline duration

RECOGNITION ITEMS

June Work to partner with Harley dealerships to host blood drives and reach out to the types of donors that this shirt appeals to most T-shirt for whole blood donors

June You will be getting Harley themed poster templates and banners

July Whole blood T-shirt

July You will be getting Duck Dynasty themed poster templates and banners

August Mason jars

Galloneer Item

Customized PR Materials For CUSTOM PR materials: Must order six weeks in advance of event Must fill out PR request form & send to Koertni Blackketter Event must cover at least three or more days Event must have a specific projection goal of 72 or more If the materials requested cannot be printed in-house (ex: mailers, business cards, etc.) the district must be prepared to pay for production of customized materials if necessary Signed budget for specific materials is preferred

Customized Shirts For T-shirts: Must order 12 weeks in advance of event Must fill out special T-shirt request form & send to Carleen Brock Minimum of 72 shirts per order During the time these shirts are used, this quantity will be taken out of your other regular shirts Must provide information on why a customized shirt is needed Examples of blood drives that warrant these customized materials: Dragon*Con Give from the Heart Blood Drive Bleed For Your Team Special movie premiers like Twilight