Color My World…. Beyond Black and White Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections.

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Presentation transcript:

Color My World…. Beyond Black and White

Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections

Printing in Color

BLACK YELLOW Pantone Color Match System CMYK –Cyan (Blue) –Magenta (Red) –Yellow –Black 6-color printing –Spot/ Custom –Varnish –Metallic CYAN MAGENTA

Pantone Color Match System PMS Color System –Standardized –Universal –Acceptance –Paper Stock Coated (C) Uncoated (U) “ Spot” Colors are custom specific shades of color ORANGE 012 YELLOW 032C Process C Blue RED 187C

Meaning of Color Black –Night, Consistency, Prudence, Wisdom, Sophistication BLACK

Meaning of Color Green –Cool, Calm, Nature, Comfortable Green

Meaning of Color Blue –Trust, Responsibility, Loyalty, Sensitivity Blue

Meaning of Color Purple –Royalty, Romance, Femininity Purple

Meaning of Color Red –Warm, Romantic, Aggressive Red

Meaning of Color Orange –Action Oriented, Organized Orange

Meaning of Color Yellow –Faith, Consistency, Wisdom and Glory Yellow

Meaning of Color White –Purity, Calmness, Delicacy, Refinement White

Meaning of Color Grey –Exclusive, Success Grey

Meaning of Color Brown –No-Nonsense Brown

Meaning of Color For Logos –Pick Two Designs You Like Best –Make One Logo 2-3 Color (Black and a second or third Pantone Spot Color) Open Illustrator/ Demo Spot Colors