Color My World…. Beyond Black and White
Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections
Printing in Color
BLACK YELLOW Pantone Color Match System CMYK –Cyan (Blue) –Magenta (Red) –Yellow –Black 6-color printing –Spot/ Custom –Varnish –Metallic CYAN MAGENTA
Pantone Color Match System PMS Color System –Standardized –Universal –Acceptance –Paper Stock Coated (C) Uncoated (U) “ Spot” Colors are custom specific shades of color ORANGE 012 YELLOW 032C Process C Blue RED 187C
Meaning of Color Black –Night, Consistency, Prudence, Wisdom, Sophistication BLACK
Meaning of Color Green –Cool, Calm, Nature, Comfortable Green
Meaning of Color Blue –Trust, Responsibility, Loyalty, Sensitivity Blue
Meaning of Color Purple –Royalty, Romance, Femininity Purple
Meaning of Color Red –Warm, Romantic, Aggressive Red
Meaning of Color Orange –Action Oriented, Organized Orange
Meaning of Color Yellow –Faith, Consistency, Wisdom and Glory Yellow
Meaning of Color White –Purity, Calmness, Delicacy, Refinement White
Meaning of Color Grey –Exclusive, Success Grey
Meaning of Color Brown –No-Nonsense Brown
Meaning of Color For Logos –Pick Two Designs You Like Best –Make One Logo 2-3 Color (Black and a second or third Pantone Spot Color) Open Illustrator/ Demo Spot Colors