Wrap Report Anna & Kristina’s Grocery Bag Sponsorship Program September 20 th, 2010 x 13 weeks

Successful Partnership  INTERAC Achieved:  A direct association with W’s resident shopping experts Anna & Kristina  A connection with viewers that INTERAC is the simple way to pay everyday  Approximately 60,000 contest entries – above average response  110 % on-air impressions  91% online impressions

 Positioned INTERAC as the simple way to pay everyday  Targeted women and talked to them about their favourite past-time - SHOPPING! And the thrill of the deal.  Leveraged the two names synonymous with shopping with W Network’s shopping experts - Anna & Kristina Strategy

Tactics The multi-faceted campaign delivered: Program Sponsorship of Anna & Kristina’s Grocery Bag In-show Integration Anna & Kristina’s Grocery Bag and Oh So Cosmo :30 Vignettes :05 and :10 Billboards Lower 1/3rds Tagged On Air Promotion (OAP) spots Online Media Interactive Contest Microsite Flash Game Online Ad Units Opt in Outdoor Advertising

Activity Summary

In Show Integration

INTERAC exposure during shopping and checkout scenes within five different episodes of Anna & Kristina’s Grocery Bag In Show Integration Lower 1/3 message was strategically placed during the integration scenes.

INTERAC exposure during a fashion tip segment and checkout scenes within two episodes of Oh So Cosmo In Show Integration

Vignettes

Shopping tip vignettes were produced (edit of existing footage) with INTERAC “brought to you by” message: 4 x :30 vignettes featuring Anna & Kristina – aired on W & VIVA 1 x :30 vignette featuring Josie Dye from Oh So Cosmo – aired on COSMO Vignettes

Billboards

Customized sponsorship billboards were developed and aired during Anna & Kristina’s Grocery Bag :10 cc with INTERAC Grocery Giveaway messaging  1 x :10 closed cap for W Network  1 x :10 closed cap for Viva :05 bbd with INTERAC sponsored messaging  1 x :05 billboard for W Network  1 x :05 billboard for Viva

Lower Thirds

INTERAC messaging was included in a lower third message  Lower Third appeared on-screen for 10 seconds during each sponsored episode (13 weeks) Lower Thirds

On-Air Promo Tags

Five second INTERAC tag was married to Anna & Kristina’s Grocery Bag on-air promo spots:

On-Air Results

Online Media

The following online media was developed for INTERAC:  Interactive Contest Microsite with Opt-in  Flash Game  Online Ad Units Online Media

Contest Microsite Main Page with opt in:

Flash Game: Contest Microsite

Ad Units Big box - linking to micrositeBig box - linking to client site Leaderboard - linking to microsite Leaderboard - linking to client site

Online Results 91% Achieved

Contest Microsite Total Entries and Contest Winners: Total Entries: 59,747 Grand Prize Winner Kim Martin Instant Weekly Winners Wayne Chow Sebastian Sobis Julie Austin Jocelyn Tadeo Pamela Vanheukelom Josefine Herr Josie Tusa Shelley Gross

Contest Microsite Total Entries by Date

Contest Microsite Total Entries by Age

Total Entries by Province Contest Microsite

Outdoor Advertising

Thank you!