Social Networking Essentials for Beginners Joining the dance...without getting stepped on!

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Presentation transcript:

Social Networking Essentials for Beginners Joining the dance...without getting stepped on!

Current State of Social Media Defining Social Media and Barriers to Entry Realistic Social Media Values and Goals And the music begins...

● Facebook has 800 million users and 50%+ of these people log on daily. ( ● Twitter users send out 65 million tweets per day. ( ● YouTube exceeds 2 billion views a day with the average user spending 15 minutes on the site. ( monitoring.com) ● More than 126 million blogs are on the Internet. ( Social Media Stats Whose all at the dance?

It's simple: 1. Listening 2. Hosting Conversation What Is Social Media? Name that tune!

● You already do! o Direct mail o Speeches/Presentations o Telethons or Special Events ● Cost-Effective ● Core Content of Marketing Concept o Go to where the conversation is... Why Socialize? The awkward first dance...

Barriers To Entry Please DJ...the next track!

Define Key Value Words: Approachability, Caring, Community Focus, Compassion, Creativity, Fun, Generosity, Inclusiveness, Optimism, Passion... Value Social Media Values Let’s do “The Twist!” ex. ResponsivenessWe will focus on listening to what others are saying in our community and make it a priority to respond in a quick and informative manner ex. ImpartialityWe will not take a stance on political issues in our posts, nor offer recommendations What does this mean for your social media?

The 4 C's ● Contributor o Who will be in charge? ● Content o What is your story and how will you tell it? ● Connections o Searching the audience ● Commitment o Time available Passionists Social Media Audit Realistic Expectations Not everyone can do the hokey pokey...

● Audience not expecting (or wanting) an ask ● Use to supplement your current appeals o Special Events- live feeds o Facebook web graphics o Videos and photos ● Move up the ladder of information o Goal not the donation, but engaging new people ● Acknowledgement piece Passionist Facebook Case Study Fundraising This is the beginning of a long relationship...

● Promote the "do-it-yourself-ers" ● 81% of Millenials want to learn about volunteer opportunities thru friends ● Utilize the message from current and past volunteers o Have volunteers post comments or stories about volunteering that then engages new supporters to comment or ask questions ● Thank current volunteers- think retention and friend-to-friend Passionists Lenten Video Project Recruitment and Engagement

Q & A Specific challenges welcome! Thank you!