Tanja Kuehni, Elisa Lokmagozian, Andrew Mirto, Erik Sharp

The Product Marketing Objectives Value Proposition Product Position Competitors Marketing Mix Financial Plan Conclusion Questions

 Tesla’s Model TRX ◦ Fully Electric ◦ Versatility, Power, Style ◦ 4 year or 50,000 mile warranty ◦ Same platform as Model S P85  Up to 265 miles range  416 horsepower  Speed: Up to 130 MPH

New, innovative product Green solution for truck market Growing market for electric vehicles Demand for better solutions socialmediatoday.com

(Kuehni, Lokmagozian, Mirto, & Sharp, survey, October, 2013)

Create customer value by responding to customer needs: (Better) MPG rate Luxurious interior More room Financial objectives: Sell 2,700 units in first year, 5,000 in second, 15,000 in third Break even by the end of the second quarter of the second year

Male Average Annual Household Income of $135,000 Outdoor-Oriented Perceived upper-middle class socialmediatoday.com

More-for-more position High level of consumer value Base price of $75,000

Luxury vehicles Mercedes, BMW, etc. High performance pickup trucks Dodge, Ford Raptor, etc. Electric vehicles Nissan Leaf, Chevy Volt, Porche Panamera E-hybrid

Value and demand of an electric truck 2700 vehicles in the first year Break-even at 26 units Outdoor oriented males with $135,000 Value proposition and More-for-More Competition $75,000 with whipped cream and cherries on top personal selling and Advertising/PR

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