Business Plan Components SectionNumber of Pages Executive Summary1 Company2-3 Management1-2 Product3-5 Market4-7 Competition2-3 Sales and Marketing3 -5 Operations2-5 Risk and Response2-4 Financials (Narrative)2-3

Operations Current Position What is your current operational capabilities? How are your current business operations, such as where do you operate/ size of operation/ etc? Growth Strategy How will you expand (ie geographically, segment of the population, # of stores, etc)

Risk and Response Be honest and realistic Who are your competitors? Is there someone out there already doing what you are doing? Do they do it better? Are there new technologies emerging? Address these concerns and state how you will combat these potential issues.

Financials Calculate your total startup costs and operating costs for 2 years Do a financial projection chart for 5 years, including worst case, best case, and realistic case scenarios Use the data you identified in section 2 about how many potential customers and your level of market penetration and adjust the percentage accordingly for best/ worst/ average case scenarios.

Executive Summary Do this last Should be a brief (1 page or so) introduction to your concept. Key components outlined in next slides

Key Components Business concept Legal structure of company and geographic location Description of the products and the markets it will serve How products sold and to whom will be sold Sustainable competitive advantages The Value Proposition Market need or opportunity If new, why not being filled now and how can you fill it when current or new competitors can’t If not new, what’s current solution, what’s your solution and why is yours better How do you make money at it

Key Components Management team Who are they Relevant prior experience Board of Directors/ Board of Advisors? Financial requirements Gross capital required to start and expand business How capital will be used Financial features Highlight summary of current and projected sales, profits, cash flow Demonstrate path to profitability

Key Components Major achievements Cumulative financings Intellectual property and protection Prototypes Results from test marketing Key contracts / orders – completed and anticipated