Sales & Marketing Executives International Messaging Platform

Market Definition SMEI is the only worldwide educational and relationship-building forum created for sales and marketing executives and entrepreneurs who seek professional growth in experience, leadership skill and peer contact.

Value Proposition (USP) SMEI combines the strength of an international organization with local affiliates to provide ongoing seminars, workshops and activities designed to promote excellence through shared experience and to create success through shared knowledge.

Key Issues Targeted at the business audiences SMEI has identified.Targeted at the business audiences SMEI has identified. Distilled down to four attributes:Distilled down to four attributes: –Two attributes that are competitive differentiators for SMEI –Two that are the promises or benefits to members and prospects

Key Issues These are identified as: DifferentiatorsBenefits Members +=Education + ActivitiesBusiness Development

Competitive Position Use a single competitor most appropriate to the audience and industry under discussion.Use a single competitor most appropriate to the audience and industry under discussion. Add one differentiator and one benefit to complete your ‘elevator pitch.’Add one differentiator and one benefit to complete your ‘elevator pitch.’

Competitive Position Direct Competitors: Vertical Trade AssociationsVertical Trade Associations For-Profit Organizations (Dale Carnegie, etc)For-Profit Organizations (Dale Carnegie, etc) SAMA, BMA, AMASAMA, BMA, AMA Indirect Competitors: Selling Magazines Chambers of Commerce Speakers and Coaches for Hire Networking Organizations Executive Clubs

First Audience Corporate Sales & Marketing ExecutivesCorporate Sales & Marketing Executives Professional Services ProvidersProfessional Services Providers EntrepreneursEntrepreneurs VP or Director of Marketing or SalesVP or Director of Marketing or Sales VP Business DevelopmentVP Business Development Account ExecutiveAccount Executive

Focus VALUE: How does SMEI help me to improve my business?

Value Proposition SMEI combines the strength of an international organization with local affiliates to provide ongoing seminars, workshops and activities designed to promote excellence through shared experience and to create success through shared knowledge.

Key Messages Members: The SMEI community is comprised solely of peers who desire to raise the professionalism of the industry... so members find a trusted network of allies for advice, suggestions and problem solving.Members: The SMEI community is comprised solely of peers who desire to raise the professionalism of the industry... so members find a trusted network of allies for advice, suggestions and problem solving.

Key Messages Activities: An ongoing combination of networking and monthly programs provides a continuing education opportunity… that offers case studies, conferences and workshops to members so they can learn from others in the field to improve their businesses.Activities: An ongoing combination of networking and monthly programs provides a continuing education opportunity… that offers case studies, conferences and workshops to members so they can learn from others in the field to improve their businesses.

Key Messages Education: SMEI members gain access to information about best practices from their peers … so they can learn from experts and avoid costly mistakes that could damage their organization or limit their own success.Education: SMEI members gain access to information about best practices from their peers … so they can learn from experts and avoid costly mistakes that could damage their organization or limit their own success.

Key Messages Business Development: Participating in an SMEI event leads to enhanced business relationships via the peer network of contacts… who are looking for high-quality partners that can be referred to clients in a positive, cooperative manner.Business Development: Participating in an SMEI event leads to enhanced business relationships via the peer network of contacts… who are looking for high-quality partners that can be referred to clients in a positive, cooperative manner.

Second Audience Local affiliates Board membersBoard members AssociatesAssociates

Focus MEMBERSHIP: What can we do to increase relevance and add members?

Value Proposition SMEI combines the strength of an international organization with local affiliates to provide ongoing seminars, workshops and activities designed to promote excellence through shared experience and to create success through shared knowledge.

Key Messages Membership: SMEI is the only worldwide educational and relationship-building forum created for sales and marketing executives and entrepreneurs who seek professional growth in experience, leadership skill and peer contact.Membership: SMEI is the only worldwide educational and relationship-building forum created for sales and marketing executives and entrepreneurs who seek professional growth in experience, leadership skill and peer contact.

Key Messages Shared Experience: SMEI acts as an international clearinghouse for content and information that local affiliates can use to assist members with solving problems for their clients and companies.Shared Experience: SMEI acts as an international clearinghouse for content and information that local affiliates can use to assist members with solving problems for their clients and companies.

Key Messages Shared Knowledge: SMEI is developing a web site and seminar series in order to keep members current with career trends and industry knowledge, which will be available for localization to individual affiliates.Shared Knowledge: SMEI is developing a web site and seminar series in order to keep members current with career trends and industry knowledge, which will be available for localization to individual affiliates.

Key Messages Recruitment: Because it offers shared experience and knowledge from industry leaders around the world, SMEI is an intelligent alternative for many executives who desire to enhance their professional standing.Recruitment: Because it offers shared experience and knowledge from industry leaders around the world, SMEI is an intelligent alternative for many executives who desire to enhance their professional standing.